2011 NCPRSA PR & Marketing Seminar presentation by Arik Abel, vice president, digital services for French West Vaughan.

1. Clever Tweet Opp #1
Word of Mouth Workshop
“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop
“It’s not what you say, but
how you say it, that
counts.”
via @arikabel @ncprsa

3. Pictographs in caves, pyramids

4. Infographics of today

5. Clever Tweet Opp #1
Tweet Opp #1
“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop
“#Infographics are like
the constellations of
word of mouth.”
via @arikabel @ncprsa

6. 5 second movies
5 steps to…
5 ways to…
5 reasons for….

7. 5 steps to…
5 ways to…
5 reasons for….

8. 5 steps to…
5 reasons for….

9. So and so versus…
Why you shouldn’t….
What you need to know about…
What happened to…

10. Why you shouldn’t….
What you need to know about…
What happened to…

11. Why you shouldn’t….
What happened to…

13. Clever Tweet Opp #1
Tweet Opp #2
“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop
“People follow patterns.
It’s our job to find them.”
Via @arikabel @ncprsa

14. My Word of
Mouth Bible

15. My Other Word
of Mouth Bible

16. Clever Tweet Opp #1
Tweet Opp #3
“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop
“People like it when you put
words in their mouth
(Or take them out).”
via @arikabel @ncprsa

17. ____ __
___
______

18. ___
__
___

19. ___!

20. _ _ _ _ _ ‘_
__ ___
___ ____

21. Clever Tweet Opp #1
Tweet Opp #4
“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop
“If it doesn’t fit into
the conversation,
you shouldn’t say it.”
via @arikabel @ncprsa

22. There’s an
inverse to this, too.

24. Examples of search patterns

25. Clever Tweet Opp #1
Tweet Opp #5
“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop
“If you can’t find something on
Google, does it really exist?”
via @arikabel @ncprsa

27. How we find info
+ how we process info
+ how we share info
= Word of Mouth

28. What should you do next?
1. Look for the formula behind everything
2. When you know what you want to say, find
the pattern that works
3. Think about how people will find it, AND
how they will share it
4. Make it part of everything you do