This document discusses how to create and distribute viral online videos. It explains that videos that are timely, leverage trends and topics people are interested in, include interesting personalities or tension are more likely to go viral. It also provides tips on video production techniques like storyboarding and shot variety, and distribution strategies like using video sharing sites and search engine optimization. The document advocates observing what content is popular online and applying the "five T's" - topic, technique, talent, timing and tension - to develop viral video ideas.

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Arik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com
Going Viral
Making & Distributing
Online Video

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3. Topic
Technique
Talent
Timing Tension

4. What types of videos are hot?
Mash-ups? Parodies? Live events?
Auto-tuned music videos?
Who is your audience?
What are they talking about?
Topic
Technique

5. What is happening in the world?
What can you add to that event?
What is the right time to add it?
Who is in your video?
Is their audience the same as
yours?
Talent
Timing

6. What is the source of your
disbelief, surprise, polarization?
Celebrities getting mad or surprised…
Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…
All in one take…Impossible circumstances…
Tension

7. produce
distribute
share

8. Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer
(Infinite)

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produce :: storyboard

10. produce :: rule of thirds
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produce :: shot variety
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12. produce :: a-roll / b-roll
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13. distribute :: video-sharing sites
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14. distribute :: seo, keywords

15. share :: do it yourself

16. share :: help them help you
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17. 1. Observe what people are talking about, searching
for, watching and sharing
2. Apply the Five T’s to develop an idea with viral
potential
3. Follow best practices to produce, distribute and
share your content
4. Inspire others to produce, distribute and share
their own related content
5. Repeat ad infinitum
Review

18. • What info do you want more of
• What info do you want less of
• What was the most fun part
• What was the least fun part
• How was the flow/length?
• Would others prefer weekend or
weekday?
• How much should people pay for this?