Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.

1. Week of August 22, 2016

2. Image Source: http://www.techspot.com/images2/news/bigimage/2016/08/2016-08-22-image-20.jpg

3. Amazon Prime Now recently announced a partnership with Hyundai Motor America to
launch an on-demand test drive program in LA/Orange County the next two weekends.
Image Source: http://cloudlakes.com/data_images/gallery/hyundai-elantra/hyundai-elantra-07.jpg
Source: http://adage.com/article/cmo-strategy/hyundai-rolls-amazon-prime-test-drive-program/305525/
The promotion will allow Hyundai shoppers to schedule a 45-60 minute test drive
for the 2017 Hyundai Elantra. According to Hyundai, the cars will be delivered to
any type of location through the app. If test-drivers wish to buy the car, they will be
directed to a local dealership.

4. Amazon Prime Now is an app that was released last year that offers Amazon
Prime users free two-hour delivery service with one-hour delivery available in
some major cities for $7.99 including nights and weekends. The web version
of the service launched earlier this year.
Image Source: https://pri-
menow.amazon.com/on-
board?sourceUrl=%2F

5. In order to promote the weekend event, Amazon and Hyundai will be running
digital ads to along with the campaign.
Ads will appear on Amazon.com as well as other non-disclosed sites.
Source: http://adage.com/article/cmo-strategy/hyundai-rolls-amazon-prime-test-drive-program/305525/

6. In order to compete in an already competitive marketplace, Hyundai
aims to reach more consumers by making it easy and cool to request
a test drive in a 2017 Hyundai Elantra.
The promotion follows an announcement made by Hyundai and
Amazon earlier last week that the new Genesis G90 will have remote
control start via Amazon Echo. Hyundai is the first car company to
formally introduce this new integration.
Source: http://fortune.com/2016/08/19/amazon-prime-now-hyundai/
Meanwhile, Amazon gets an ideal opportunity for a re-launch of the
service through an innovative idea that is sure to catch attention
among its ideal market.

7. What this means for brands:
What this means for marketers:
Brand partnerships can be powerful. Hyundai has an opportunity to test out
an offering that particularly appeals to its ideal market while satisfying a
consumer need, all promoting its new Elantra 2017 in a way no car company
has ever released a new model. Meanwhile, Amazon gets to pull off a huge
stunt to reenforce its dominance in the product delivery space.
The rollout of the Amazon-Hyundai promotional event is sure to gain quick
attention. It is a heads up to the rest of the world of the types of technological
integrations that are going to be possible in the future. In an ever-competitive
car marketplace, brands are going to need to go big in order to gain
attetion and re-engage consumers.