1. 2012 Cloud Computing
Key Trends and Future Effects
Conducted across the IDG Enterprise brands: CIO,
Computerworld, CSO, InfoWorld, ITworld & Network World
Source: IDG Enterprise Cloud Computing Study, January, 2012

2. Purpose and Methodology
Survey Sample Survey Method
Field Work Dec. 20, 2011 – Collection Online Questionnaire
Jan. 12, 2012 Number of 53 (incl. demographics)
Total Respondents 1,682 Questions
Margin of Error +/- 2.19%
Audience Base CIO, Computerworld,
CSO, Network World,
InfoWorld and ITworld sites
Survey Goal
To measure cloud computing trends among
technology decision-makers including usage and
plans across various cloud service and deployment
models, investments, business drivers and impact
on business strategy and plans.
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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3. Cloud Computing Definitions
Cloud Service Models Cloud Deployment Models
• Software as a Service (SaaS) – Employs the provider’s • Community Cloud – Shares infrastructure between several
applications running on a cloud infrastructure. The organizations from a specific community with common
applications are accessible from various client devices concerns (e.g., security, compliance, jurisdiction), whether
through either a thin client interface, such as a web browser managed internally or by a third-party and hosted internally or
(e.g., web-based email), or a program interface. The provider externally.
manages or controls the underlying cloud infrastructure with
the possible exception of limited user-specific application • Public Cloud – The cloud infrastructure is provisioned by the
configuration settings. cloud provider for open use by the general public. It may be
owned, managed, and operated by a business, academic, or
• Platform as a Service (PaaS) – Consumer-created or government organization, or some combination of them.
acquired applications supported by the provider are deployed
onto the cloud infrastructure which the provider manages or • Private Cloud – Infrastructure provisioned solely for a single
controls. The consumer has control over the deployed organization, whether managed internally or by a third-party
applications and possible configuration settings for the and hosted internally or externally.
application-hosting environment.
• Hybrid Cloud – A composition of two or more clouds (private,
• Infrastructure as a Service (IaaS) – The consumer community, or public) that remain unique entities but are
provisions processing, storage, networks, and other bound together, offering the benefits of multiple deployment
fundamental computing resources where the consumer is models. It can also be defined as multiple cloud systems that
able to deploy and run arbitrary software, which can include are connected in a way that allows programs and data to be
operating systems and applications. The provider manages or moved easily from one deployment system to another.
controls the underlying cloud infrastructure while the
consumer has control over operating systems, storage, and
deployed applications; and possible limited control of select
networking components (e.g., host firewalls).
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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4. Private Cloud Most Readily Adopted–Rapid
Growth Expected to Continue
34%
32%
27%
23%
17%
15%
14%
13%
10%
9% 9%
8%
6% 6%
5%
4%
Private Cloud Public Cloud Hybrid Cloud Community Cloud
Currently (<1000) Currently (1,000+) In 18 Months (<1000) In 18 Months (1,000+)
Q. Approximately, how much of your organization’s data presently resides in the public, private and hybrid clouds, and will in 18 months?
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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5. Long-term Outlook Shows One Quarter Will Have
Majority of IT Ops in the Cloud
Only a few selected IT
operations will be We'll limit our cloud
performed in the cloud activity to private clouds
We'll limit our cloud activity
to software-as-a-service (SaaS)
Our use of cloud-based
resources will be negligible
35% 27% 21% 9% 3%
The majority of our IT operations
will be performed in the cloud
Q. Which of the following best describes your long-term expectations for cloud computing at your organization over the next 5 years?
Source: IDG Enterprise Cloud Computing Study, January, 2012
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6. Long-term Savings Anticipated but
Calculating a Challenge
Accurately estimating or calculating OPEX (operating
expenditures) resulting from cloud poses a challenge for 57% 30% 12%
my organization
Accurately estimating or calculating CAPEX (capital
expenditures) resulting from cloud poses a challenge for 56% 30% 14%
my organization
In general, cloud vendor contracts aren't structured to
55% 27% 18%
allow us to easily evaluate costs and/or ROI
My organization anticipates cloud will save us money in
the long term, however, we expect to realize higher short- 63% 22% 14%
term costs
Strongly Agree/Agree Disagree/StronglyDisagree Not Sure/Not Applicable
Q. Please rate your level of agreement with the following statements.
Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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7. Reducing Cost & Agility Are Top Drivers for
Cloud-Based Apps
52% 54%
Reduces costs 53%
49%
66%
55% 52%
Allows my company to be more agile 38%
57%
51%
41% 42%
Enhances ability to support a mobile/global workforce 44%
57%
26% 36%
Improves access to resources and information 31% 44% 37%
40%
23%
Enables new innovative business processes 19% 40% 23%
11%
20%
Improves process efficiencies 16%
17% 19%
23%
12%
14%
Improves internal collaboration 3% 13%
13% 26%
Improves collaboration with suppliers/business 9% 10%
partners 6%
3% 6%
Increases feedback/collaboration with customers 9% 13% 6%
6%
4%
Enables increased and accelerated revenue 9% 5%
6%
6% 11%
Other 0% 7%
3%
6%
US Germany UK France Total Global
Percentage
Q. What do you see as the top three business benefits of cloud-based applications? (Please check maximum of three responses)
Bases: 202 total respondents; 100 US respondents; 35 French respondents; 35 UK respondents; 32 German respondents
Source: CIO Market Pulse: Deep Dive into the Cloud-Based Business Commerce Solutions Market (March 2011) • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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8. Cloud-Based Business Apps: Plans for
Deployment
Demand Generation Applications 7% 10% 24% 34% 25%
Order Management Applications 4% 13% 16% 38% 29%
Spend Management Applications 4% 9% 18% 34% 35%
Financial Applications 8% 8% 13% 29% 42%
Already have deployed Currently deploying Very likely to deploy Possibly will consider Will not consider
Q. Which of the following types of applications is your organization deploying or likely to deploy to the cloud in the next 24 months?
Base: 202 total respondents
Source: CIO Market Pulse: Deep Dive into the Cloud-Based Business Commerce Solutions Market (March 2011) • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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9. Cloud-Based Business Apps:
Meeting and Exceeding Expectations
Demand Generation Applications 13% 60% 13% 13%
Base: 15 respondents
Order Management Applications 13% 25% 38% 13% 13%
Base: 8 respondents
Spend Management Applications 11% 67% 11% 11%
Base: 9 respondents
Financial Applications 19% 56% 13% 13%
Base: 16 respondents
Far exceeded expectations Exceeded expectations Met expectations Slightly below expectations Did not meet expectations at all
Q. For each of these cloud-based applications, please rate how they performed against your expectations and goals.
Base: Respondents that have deployed given applications to the cloud **VERY LOW BASE SIZES**
Source: CIO Market Pulse: Deep Dive into the Cloud-Based Business Commerce Solutions Market (March 2011) • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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10. Hurdles for Cloud Computing: Security, Access
and Governance
70%
30% more pressing than
closest challenge or barrier
to implementation
40%
37%
34%
32%
25%
12%
9%
t the security of cloud computing access to information
Concerns about solutions
Concerns about information governance of cloudcloud solutionsfrom key vendors in adapting their applications totoare notcomputingto cloud comp
Concerns aboutmeasuring ROI of computing solutions to meet enterprise and/or industry standardscloud receptiveplatforms
Difficulty theLack of clear strategy or help
ability Business leaders are not Employeescloud computing solutions
receptive
Q. What are the top three challenges or barriers to implementing a cloud computing strategy at your organization?
Source: IDG Enterprise Cloud Computing Study, January, 2012 CIO results • METHODOLOGY • RESULTS • CONCLUSION • DEMOGRAPHICS
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11. LEARN MORE
To receive the results of the full IDG Enterprise Cloud Computing study please contact:
BOB MELK
SVP, Group Publisher & CMO
bmelk@idgenterprise.com