Cloud is helping to transform businesses. The velocity of business can best be matched when you know where to start, where to focus and how to create benefits fast. With an update on SAP´s Cloud Strategy we will show how an integrated approach that spans your key business areas and most important assets - from people, sales&marketing, money, supplier relations to business networks. See how you can harness the benefits of engaging people-centric cloud solutions that integrate with your existing on-premise software to extend collaboration and process orchestration, improving both top- and bottom-line results and harness the benefits of cloud.

1. Find Ways to Exceed Your Business
Objectives with the Right Cloud
Strategy
Sven Denecken, VP Cloud Strategy, SAP AG
@SDenecken
© 2013 Ariba, Inc. All rights reserved.

2. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
Disclaimer
This presentation outlines our general product direction and should not be
relied on in making a purchase decision. This presentation is not subject to
your license agreement or any other agreement with SAP. SAP has no
obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This
presentation and SAP's strategy and possible future developments are
subject to change and may be changed by SAP at any time for any reason
without notice. This document is provided without a warranty of any kind,
either express or implied, including but not limited to, the implied warranties
of merchantability, fitness for a particular purpose, or non-infringement. SAP
assumes no responsibility for errors or omissions in this document, except if
such damages were caused by SAP intentionally or grossly negligent.

3. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3

4. 50%
have dropped off
the list
in the last 12 years
of Fortune
500
companies
the FTSE 100 was
created in 1984
of the original
100 companies
remain on it
4

5. To survive,
companies must
adapt
to a new set of
rules
everything connected
consumerization of IT
millennial mindset
mobile
Big Data and insights

6. Business
velocity.
Right direction.
Right speed.

7. The right mix

8. Strategy
Processes
Transactions
Customers
Partners
Employees
Engage to execute
for every strategic function in your
enterprise …

9. Shorten
Product cycles
Execute
M&A faster
Delivering
value this
quarter
Secure environment
crossing technology
layers
Hire and nurture
the right talents
Up and running
quickly for new
businesses
Adapt and grow
fast in every
region
Deliver value
to your
customers
Benchmark inside
and against your
peers
Find new
sources of
supply
Acquire
new
customers
Automate
business with
trading partners
Reduce cost
Manage
cash flow
…to solve your business
problems

10. Only our cloud delivers business velocity
• Purpose-built cloud solutions solving critical line-of business
problems, with a user experience that will engage our 21st
century workforce
• Global footprint with over 238,000 customers in 191
countries
• Adapted from the demands of 25 vertical markets and based
on 40 years of best practices, innovation, agility, and flexibility
to deliver your solution fast
• World’s largest business network with 460 billion in
transactions and nearly 1 million customers on the network
and growing
• Giving you choice to plug and play our cloud solutions and
leverage your existing environment

11. Best-run companies have spoken
“Business
velocity makes
us stronger. By
design.”

12. Best-run companies have spoken
“SAP’s strategy
harnesses the
cloud to
deliver fast
business
value.”

13. Best-run companies have spoken
“With the help of SAP cloud
solutions, business velocity
helps us turn customer vision
into reality, faster.”

14. Dynamic adoption … your choice

15. PEOPLE CUSTOMER MONEY SUPPLIER
SAP Cloud Strategy and Positioning
One common cloud platform
SAP HANA CLOUD PLATFORM
Application Development | Integration | Database and Analytics |
Foundation
LINE-OF-BUSINESS CLOUD APPLICATIONS
BUSINESS NETWORK Business-to-Business Collaboration
SOCIAL People-to-People Collaboration
CLOUD MARKETPLACE
PARTNER/
ISV APPLICATIONS
CUSTOMER
APPLICATIONS
SAP Business
Suite
SAP NetWeaver
BW
MANAGED CLOUD
powered by SAP
HANA

16. PEOPLE
• Drive workforce strategies
and insights with
confidence
• Empower employees to
take charge of their
performance and career
• Optimize HR operations
across
geographies, organizations,
and employee types
Achieve velocity in your lines of business …
CUSTOMER
• Engage your customers in a
whole new way, from
prospect to promoter
• Guide your customers in the
right direction with predictive
and industry insights, while
delivering a seamless
experience
• Grow business with your
existing customers and find
new customers
MONEY
• Drive real-time, intuitive
financial insights to everyone
across the business
• Ensure compliant accounting
and financial reporting for
global enterprises
• Optimize finance operations
to improve
efficiency, working
capital, and mitigate risk
BUSINESS NETWORK
SOCIAL COLLABORATION
Improve the way you buy, sell, and manage cash by connecting, collaborating,
and transacting with all your global trading partners
Drive effective people collaboration by natively integrating social capabilities into business processes
SUPPLIER
• Realize sustainable savings
and reduced supply chain
risk driving sourcing
optimization
• Increase visibility and
compliance across your
procurement processes
• Inform your business with
spend analytics and supplier
performance insights

17. PEOPLE
Core HR Cloud
• SuccessFactors Employee
Central
• SuccessFactors Employee
Central Payroll
Performance Cloud
• SuccessFactors Performance &
Goals
• SuccessFactors Compensation
• SuccessFactors Succession &
Development
Learning Cloud
Recruiting Cloud
HR Analytics Cloud
• SuccessFactors Workforce
Analytics
• SAP Strategic Workforce
Planning
… with our cloud portfolio
CUSTOMER
Customer Cloud
• SAP Cloud for Sales
• SAP Cloud for Service
• SAP Cloud for Marketing
• SAP Cloud for Social
Engagement
• SAP Social Media Analytics
by Netbase
MONEY
Financial Cloud
• SAP Cloud for Financials
• SAP Cloud for Travel
• Ariba Invoice Pro
• SAP Business ByDesign
• SAP Business One Cloud
• SAP Sales and Operations
Planning
SUPPLIER
Sourcing Cloud
• Ariba Sourcing Pro
• Ariba Discovery
• Ariba Contract Pro
• Ariba Supplier Info
Management
Procurement Cloud
• Ariba Procure-to-Pay Pro
• Ariba Services Procurement
• Ariba Procurement Content
Spend Analytics Cloud
• Ariba Spend Visibility
SOCIAL COLLABORATION with SAP Jam
BUSINESS COLLABORATION with the Ariba Network
LINE-OF-BUSINESS CLOUD APPLICATIONS

18. COLLABORATIVE COMMERCE
Buyer Membership
Discovery
Purchase Order Automation
Catalog Automation
Procurement Content
Open Invoice Conversion
Service
Supplier Enablement
COLLABORATIVE FINANCE
Buyer Membership
Invoice Automation
Payment Automation
Payment Pro
Discount Pro
Open Invoice Conversion
Service
Supplier Enablement
SALES AND MARKETING
Discovery
Marketing Profile Pitch
Catalog Management
Order Management
PARTNER ECOSYSTEM
Invoice Conversion
Services
Receivables Financing
Integration as a Service
E-Archive Service
Business Network Applications
SOCIAL COLLABORATION with SAP Jam
BUSINESS COLLABORATION with the Ariba Network
SAP HANA Cloud Platform
Application Development | Integration | Database and Analytics |
Foundation

19. SAP Business Suite
powered by SAP HANA
Smarter Business
Innovations
Faster Business
Processes
Simpler Business
Interactions
SAP NetWeaver BW
powered by SAP HANA
Smarter Business
Decisions
Faster Business
Intelligence
Simpler Analytics
Modeling
MANAGED SERVICES
Assessment Advisory
Onboarding and
Migration
Application Management
Infrastructure Hosting
and
Cloud Services
Custom Services
PARTNER ECOSYSTEM
Invoice Conversion
Open + 1
SAP Reference
Architecture
Portability
SAP HANA Enterprise Cloud (Managed
Cloud)
REAL-TIME BUSINESS COMBINED WITH CLOUD SIMPLICITY
SAP HANA Enterprise Cloud
SAP HANA Cloud Platform
Application Development | Integration | Database and Analytics |
Foundation

20. your cloud. your way.

21. Thank You!
visit www.sapcloudapps.com
Sven Denecken
VP Cloud Strategy
SAP AG
@SDenecken

22. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 22
© 2013 SAP AG or an SAP affiliate company. All
rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of
SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software
vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without
representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials.
The only warranties for SAP Group products and services are those that are set forth
in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP AG in Germany and
other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and
notices.

23. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 23
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