1. [
Mobile
Games
in
the
App
World
Research Presentation: By Areen Salam (as13nf@student.ocadu.ca)
Date: October 31,2013
Monday, December 2, 2013
]

2. [Mobile
Apps
-­‐
]
Stats
Mobile
app
revenue
to
hit
$
US26
billion
worldwide
in
2013
Apps
set
to
be
downloaded
in
2013
are
expected
to
exceed
100
billion,
up
from
63
billion
last
year
The
report
also
predicts
strong
growth
for
the
sector
going
forward,
with
total
downloads
predicted
to
268
billion
by
2017,
including
253
billion
free
apps
and
14
billion
paid
apps.
Percentage
of
app
store
revenue
generated
by
in-­‐app
purchases
will
increase
48%
in
2017.
Market Research Figures from Gartner.
Monday, December 2, 2013

3. Monday, December 2, 2013

4. Monday, December 2, 2013

5. [Mobile
Games
-­‐
Overview
]
First
game
on
the
mobile
phone
was
‘TETRIS’
on
the
Hagenuk
MT-­‐
2000
device
in
1994
Nokia
launched
‘SNAKE’
on
selected
models
in
1997
Apple
launches
App
Store
in
2008
vvv
Google
play
launched
in
2008
(Formally
known
as
Android
Market)
Mobile
games
‘ON
THE
GO’
Mobile
games
now
played
by
‘CASUAL‘
gamers
Monday, December 2, 2013

6. [Mobile
Games
-­‐
]
Monetizing
Mobile
Games
1-­‐
Advertising
Mobile
advertising
only
really
works
for
large-­‐brand
publishers
and
games
that
go
viral,
such
as
Angry
Birds,
Candy
Crush
etc
because
you
need
a
lot
of
users
in
order
to
make
money.
A
company
called
Jampp
is
trying
to
innovate
in
this
space
and
get
more
people
to
view
ads
by
allowing
users
to
voluntarily
view
advertisements
in
return
for
in-­‐game
currency.
Users
choose
to
watch
ads
and
then
get
something
in
return.
2-­‐
‘Virtual
Good‘
Purchases
Candy
Crush,
with
their
“freemium”
model
does
not
charge
users
to
download
or
play
the
game
but
instead
encourages
players
to
purchase
“virtual
goods”,
such
as
tickets
for
next
levels,power
up
tools
etc.
A
Chicago-­‐based
startup,
Tap.Me,
brings
the
two
monetization
strategies
together.
It
has
developed
a
platform
that
transforms
the
freemium
games
into
branding
opportunities
for
advertisers.
By
using
Tap.Me’s
solution,
a
brand
can
sponsor
or
augment
an
enhanced
experience.
For
example,
a
player
who
wants
to
improve
his
endurance
in
games
might
choose
a
branded
virtual
good.
3-­‐
Paid
Downloads
Paid
download
are
only
a
one
time
occurrence
and
you
cant
rely
on
this
strategy
Monday, December 2, 2013

7. [
Mobile
Games
-­‐
Stats
]
64.1
billion
games
to
be
downloaded
onto
smart
phones
and
tablet
devices
by
2017.
This
figure
is
over
three
times
from
2012,
which
was
21
billion.
Smartphones
continue
to
outpace
tablets,
with
more
than
$6
billion
projected
to
be
spent
on
in-­‐app
purchases
in
2016.
Tablet
gamers
will
spend
over
$3
billion
on
in-­‐app
purchases
in
2016,
which
is
more
than
ten
times
of
an
amount
calculated
for
2012
tablet
game
revenue.
The
research
include
the
likelihood
of
social
and
casual
games
remaining
the
most
popular
genre,
and
that
in
2017,
a
majority
of
mobile
games
will
be
free-­‐to-­‐play,
with
only
7%
requiring
a
purchase.
Market Research Figures from Juniper Research
Monday, December 2, 2013

8. [Mobile
Games
-­‐
]
Stats
As
per
reports,
gaming
is
one
of
the
top
5
most
essential
uses
of
a
smartphone.
From
the
chart
below,
gaming
grabs
8%
of
the
total
smartphone
users.
Total smartphone time spent daily & Activity shared by devices
Monday, December 2, 2013

9. [Mobile
Games
-­‐
]
Global
Games
Market
2012-­‐2016
http://www.newzoo.com/infographics/global-­‐games-­‐
market-­‐report-­‐infographics/
Monday, December 2, 2013

10. Monday, December 2, 2013

11. [Mobile
Games
-­‐
]
Top
10
Highest
Grossing
iOS
Games
Candy
Crush
Saga
http://thinkgaming.com/app-­‐sales-­‐data/
Note:
Please
note
daily
revenues
and
active
users
are
subject
to
change
on
daily
basis
Monday, December 2, 2013

12. [Mobile
Games
-­‐
]
Top
10
Highest
Grossing
Android
Games
https://play.google.com/store/apps/category/GAME/
collection/topgrossing
Note:
Please
note
daily
revenues
and
active
users
are
subject
to
change
on
daily
basis
Monday, December 2, 2013

13. [Mobile
Games
-­‐
]
Cross
Platform
Games
Web
Cross
platform
convergence
is
an
emerging
trend
in
the
games
industry
that
complicates
the
classification
of
games
by
platform.
Developers
are
now
creating
multiple
versions
of
a
game
that
interact
with
one
another
across
platforms.
BENEFITS:
More
engaged
players
and
higher
retention
Players
can
use
a
cross-­‐platform
game
on
any
device,
mobile,
desktop
.
Users
can
receive
notifications
and
see
requests
and
feed
stories
from
their
friends
no
matter
which
device
they
use.
Growth
for
your
game
As
the
size
of
each
player's
reachable
network
increases
across
different
platforms,
they
can
invite
more
friends
into
the
game.
Bootstrapping
on
a
new
platform
If
you
are
launching
your
game
to
a
new
platform
and
have
a
pre-­‐existing
player
base,
by
using
Facebook,
maximize
your
discovery
potential
by
bootstrapping
your
existing
audience.
Monday, December 2, 2013

14. [Mobile
Games
-­‐
Cross
Platform
Games
Angry
Birds
is
a
very
popular
game
that
can
be
played
across
multiple
platforms.
It
was
created
by
Rovio
Entertainment
in
2009.
Monday, December 2, 2013
]
MORE
THAN
2
Billion
downloads
across
all
platforms
263 Million
Active
Users
MORE
THAN

15. [ Mobile
Games
-­‐
The
Future
of
Mobile
Gaming
]
Mobile gaming is on the rise and in just five years, smart phones and tablet gaming has turned
the mobile game industry to heights. The next step could emerge to be mobile augmented reality
games in the future or simply your mobile could turn into a one platform device that could hook
up with your TV.
http://www.androidcentral.com/talk-­‐mobile/whats-­‐future-­‐
mobile-­‐gaming-­‐talk-­‐mobile
Monday, December 2, 2013

16. [Mobile
Games
-­‐
Oculus
Rift
]
The
Oculus
Rift
is
a
next-­‐generation
virtual
reality
headset
designed
for
immersive
gaming.
http://www.youtube.com/watch?v=uq4uCoo1Q-­‐0
Monday, December 2, 2013

17. [ Mobile
Games
-­‐
GameKlip
]
The
GameKlip
attaches
your
Android
phone
to
a
DualShock3
controller,
normally
used
for
the
PlayStation3.
This
allows
you
to
use
a
real
controller
to
play
your
games
on
your
smartphone.
It
opens
the
Android
platform
up
to
more
than
just
"casual"
gaming
with
touch
screen
controls,
and
really
gives
you
a
full
console
experience
at
a
fraction
of
the
cost.
http://www.youtube.com/watch?v=KwjBWDhm9xU
Monday, December 2, 2013

18. [Mobile
Games
-­‐
Xperia
Play
]
The
Sony
Ericsson
Xperia
PLAY
is
the
first
PlayStation
Certified
device
and
the
first
specialized
Android
gaming
phone
to
hit
the
market.
It
features
a
slide-­‐out
gamepad,
4"
LCD
screen
and
a
second
generation
1GHz
Snapdragon
chipset.
Monday, December 2, 2013

19. [Mobile
Games
-­‐
Analytical
Research
Companies
]
IHS
is
a
global
information
company
with
world-­‐class
Juniper
Research
was
founded
in
2001
by
the
Gartner,
Inc.
(NYSE:
IT)
is
the
world's
leading
Juniper
specializes
in
identifying
and
appraising
new
high
growth
market
sectors
within
the
mobile
ecosystem.
Market
sizing
and
forecasting
are
the
cornerstones
of
our
offering,
together
with
competitive
analysis,
strategic
assessment
and
business
modelling.
experts
in
the
pivotal
areas
shaping
today’s
business
landscape:
energy,
economics,
geopolitical
risk,
sustainability
and
supply
chain
management.
We
employ
more
than
8,000
people
in
more
than
31
countries
around
the
world.
information
technology
research
and
advisory
company.
We
deliver
the
technology-­‐related
insight
necessary
for
our
clients
to
make
the
right
decisions,
every
day.
From
CIOs
and
senior
IT
leaders
in
corporations
and
government
agencies,
to
business
leaders
in
high-­‐tech
and
telecom
enterprises
and
professional
services
firms,
to
technology
investors,
we
are
the
valuable
partner
to
clients
in
over
13,000
distinct
organizations.
Through
the
resources
of
Gartner
Research,
Gartner
Executive
Programs.
Experian
Marketing
Services
is
a
global
provider
of
integrated
consumer
insights,
targeting,
data
quality
and
cross-­‐channel
marketing
programs.
We
help
organizations
intelligently
interact
with
today’s
dynamic,
empowered
and
hyper-­‐connected
consumers.
By
coordinating
seamless
and
intelligent
interactions
across
all
channels,
marketers
are
able
to
precisely
plan
and
execute
superior
brand
experiences
that
deepen
customer
loyalty,
strengthen
brand
advocacy
and
maximize
profits.
Monday, December 2, 2013
Wireless
Industry
Consultant
Tony
Crabtree,
in
the
midst
of
the
telecoms
and
dot-­‐com
crash.
Newzoo
is
an
international
full
service
market
research
and
consulting
firm,
100%
focused
on
the
games
industry.
We
aim
to
provide
the
best
independent
market
data
across
all
game
segments
and
business
models
based
on
our
proprietary
market
research
projects
in
a
broad
range
of
countries.
Using
our
extensive
network
and
deep
involvement
in
the
industry,
we
aim
to
stay
ahead
of
the
curve
and
at
least
two
steps
ahead
of
our
competitors.
Think
Gaming
Before
,
the
team
played
games
all
the
time
-­‐
on
boards,
consoles,
computers,
and
phones.
At
work,
we
built
decisioning
tools
for
real-­‐time
media
buying.
The
mobile
gaming
revolution
is
bringing
those
worlds
together.
We
took
proven
algorithms
from
ad
tech
and
adopted
them
to
mobile
gaming.
Our
platform
makes
freemium
games
dramatically
more
profitable.