KPMG : Running for Shelter was classic case, IPMI Business School Indoensia had a million case to solve, mostly from Harvard Business School, Hope it help

1. Group B

3. Imagine business works flow and communication .strat offer customer segment revenue stream distribution channel Communicator Audience Response messages Channel Choice Cultural context

4. … ..what is the different ?? offer Communicator Who are you ? What is different ? Why is it matter ? Who are you ? What is your objective point ? What is your desire response ? What communication style do you choose ?

5. Communication style Instructing and Explaining the current situation Persuading audience to do something Gave and take from Audience Collaborating with Audience overcome content Audience Involvement High Level control high

6. Type of credibility

7. Factor and Techniques for credibility Factor Based On By

8. Case Analysis KPMG: Running for shelter

9. Industrial Profile 1990 Big 6 Big 4 KPMG Price Water E&Y D&T Cooper Arthur Andersen KPMG Price Water Cooper E&Y D&T 99% Of Public Co Sales 78% Of Total Public Big4 Show “Long Tail Performance “ within category of Accounting and Business Consulting which handling strongly significant market value and volume

19. What should KPMG do to regain its client trust ? In the same time and soon as possible