1. Christmas Party
Survey Results
Quick News Survey: January 7-20, 2011

2. General Information
• 1217 people filled out the
survey - up 43.6% from last
year.
• Nearly 70% of respondents
were between 41 and 55
years old.
January 17-18, 2011 confidential 1

3. January 17-18, 2011 confidential 2

4. January 17-18, 2011 confidential 3

5. Responses from Party Attendees
ATTENDANCE the
‘events proximity’ to
‘place of residence’
plays a signficant role in
attendance records.
January 17-18, 2011 confidential 4

6. Responses from Party Attendees
TRANSPORTATION -
attendees ranking of the
shuttle bus experience
were the same regardless
of distance traveled.
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7. Responses from Party Attendees
• SENTIMENT 70% of
attendees ranked this
year’s party an 8 or
higher compared to
years past.
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8. Responses from Party Attendees
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9. Responses from Party Attendees
• 26-40 year olds favour
snacks and candy to
“meeting up with
colleagues”; and live music
to meeting executives.
January 17-18, 2011 confidential 8

10. Responses from Non-attendees
January 17-18, 2011 confidential 9

11. Conclusions
• Attendees were generally unbothered by having to take the shuttle. They also
liked the “family, slower-paced-feel” of the Rec Park.
• The majority of non-attendees focused on transportation/shuttle skepticism.
• The largest segment of ArcelorMittal Dofasco employees (41-55) no longer have
young children – is there an opportunity to improve for this group?
January 17-18, 2011 confidential 10