Although features and Options available on Google Adwords are Huge, but there are certain limitation in an Adwords account in terms of No. Ad Group Campaign , No. of Campaign per account etc. This PPT is collection of these no. limitation and should be refereed as educational purpose only

1. What you Can’t
do with
Google Adwords
By
Kumar Arayan
Digital Marketing Practitioner
@kumar_arayan | in.linkedin.com/in/kumararayan/

2. You can’t have
10,001th
campaign in a Single
Adwords Account
-This includes active and paused campaigns

3. There can’t be more than
20,000 ad groups in a
campaign of Adwords
Is isn't it too much
to have ?

4. You can’t have more than 20,000 ad
group targeting items in a single ad group
(such as keywords, placements, audience lists, and product
targets)

5. There can’T be more Than 300
display Ads
in a ad group ..
(includes image ads)

6. You can’t create more than
50 text-ads
In one ad group of Adwords

7. You may not have more than 4 million active or
paused ads in one account of your Adwords..
would you need more , really ?

8. You can’t cross limit of 5 million ad group
targeting items in one account
would you ever come close
to this limit ?

9. And you may not cross, 1 million campaign
targeting items per account limit in Adwords
imagine ! Ever you need cross this ..

10. You can’t target more than
10,000 location in one campaign
(targeted and excluded) per campaign, including up to 500 proximity targets per
campaign

11. One can’t have more
than 20 shared
negative placement
lists
in one
account

12. One can’t accommodate
more than 65,000
Placements
in a single
negative
placement list.

13. A negative keyword list
can’t outstrip
list of 5,000 keywords

14. In one account
you can’t have
more than 100,000
Active
Legacy/Upgraded
ad extensions

15. Kumar Arayan
Digital Marketing Practitioner
in.linkedin.com/in/kumararayan/
@kumar_arayan
Reference:
https://support.google.com/adwords/
certification/answer/1704396?hl=en&
ref_topic=2795210