3. WHAT IS COLOR ?
 Sir Isaac Newton discovered that when pure
white light passes through a prism, it separates
into all of the visible colors
 Color is a form of non verbal communication.
 It is a powerful communication tool and can be
used to signal action, influence mood, and cause
physiological reactions.

4. GREEN
The most
frequent color
in the natural
universe and
the second
most popular
“favorite color”
choice.
Great balancer
of the heart and
the emotions,
creating
equilibrium
between the
head and the
heart.

5. Red is the
tinge of
blood, and
so it is the
color
associated
with love,
anger,
danger
and all the
other
things
that make
our hearts
beat just a
little bit
faster.

6. ORANGE
the color
that people
feel most
ambivalent
about.
It is usually
picked as a
least
favorite
shade in
most color
surveys.

7. BLUE
It is a giver,
not a taker.
It likes to
build strong
trusting
relationships
and becomes
deeply hurt if
that trust is
betrayed.
Trust, honesty
and loyalty.
The color
which is most
preferred by
men.

8. BLACK
Used to portray
something evil,
depressing,
scary or even
death in
western
civilization.
Black is also a
very powerful
color that also
portrays one of
class elegance
and wealth.
Black is a color
that can fit into
almost every
design to add
contrast, type,
and make the
other colors
stand out more.

9. WHITE
Associated with
being pure,
clean, fresh and
good.
Hollywood often
portrays their
characters in
white as being
good; the white
horse etc.
White usually is
associated with
being pure and
almost
heavenly, it is
associated with
hospitals,
doctors, and
heaven.

10. YELLOW
the color of
the sun,
carries with
it
associations
of good luck
and a positive
future.
Best color to
create
enthusiasm
for life and
can awaken
greater
confidence
and
optimism.

11. PURPLE
The
imagination
and
spirituality.
Allow us to get
in touch with
our deeper
thoughts.
Represent the
future.
Purple
combines the
stability of
blue and the
energy of red