E-Commerce & Online shopping penetration in Egypt and the Middle East. Market Potentials, Infrastructure and People enable the community to innovate and create through technology.

1. Shop Smart. Shop Online
Contact Us
272/273 – Second Section
New Cairo
www.jumia.com.eg
Mattia.perroni@eg.jumia.com
www.jumia.com.eg
March, 2013
STRICTLYCONFEDENTIAL
TAKING RETAIL
IN EGYPT AND MIDDLE EAST
TO THE NEXT LEVEL
@JumiaEgypt

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WHAT HAPPENED BEFORE JUMIA EGYPTWHAT HAPPENED BEFORE JUMIA EGYPT
• Undergrade at Bocconi University of Milan and Master of Business Administration at Koç
University (Turkey), Fudan University (Shanghai)
• 2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices
• Founded two companies: one operating withing the LED and Digital signage e-commerce
market in Italy and the other one is active in the digital advertisment industry
• Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now
the biggest online retailer in South East Asia
• Moved to Egypt in 2012 as CEO of Jumia Egypt
• Love football and technology
• I personally think that energy, passion and dedication are my keys to succeed
• Undergrade at Bocconi University of Milan and Master of Business Administration at Koç
University (Turkey), Fudan University (Shanghai)
• 2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices
• Founded two companies: one operating withing the LED and Digital signage e-commerce
market in Italy and the other one is active in the digital advertisment industry
• Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now
the biggest online retailer in South East Asia
• Moved to Egypt in 2012 as CEO of Jumia Egypt
• Love football and technology
• I personally think that energy, passion and dedication are my keys to succeed

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Jumia is part of Rocket Internet:The leading
onlineVENTURE BUILDER worldwide
2 of 14
www.jumia.com
A WORLDWIDE LEADING COMPANY IN E-COMMERCE
MORE THAN €2 BILLION revenue IN INTERNET START-UPS WORLDWIDE
150+ VENTURES WORLDWIDE
15.000+ EMPLOYEES WORLDWIDE
Selected Ventures, Rocket Internet, 2013

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Market Potentials, Infrastructure and People enable
the community to innovate and create through
technology
Market Potentials, Infrastructure and People enable
the community to innovate and create through
technology
4
INNVOATION
TECHNOLOGY
ENTREPRENEURSHIP
MARKET POTENTIAL
INFRASTRUCTURE
PEOPLE

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Retail Internet Penetration in Egypt is growing to
catch up with more developed countries
Retail Internet Penetration in Egypt is growing to
catch up with more developed countries
5
USA (1999-03), Others (2005,2009) and EG (2012-16F):
Online Retail penetration as % of total retail,
Source: McKinsey Global Institute, Jumia Analysis
• Egypt following the trend of the
more Internet developed
countries
• Egypt expected to reach about
5% online retail penetration
during 2016
Year 1 Year 2 Year 3 Year 4 Year 5
% Online retail over total US
% Online retail over total Eg
% Online retail over total Turkey, Europe, SEA

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Egypt is both better and worse than the rest of the
Middle Eastern countries because of its people
Egypt is both better and worse than the rest of the
Middle Eastern countries because of its people
FACEBOOK
PENETRATION
LOYALTY TO THE
EXPERIENCE
ENTERPRENEUR
INSIDE
• During the Egyptian revolution the penetration of Facebook
increased signigficantly making Egypt the second fastest Facebook
growing country and among the 10 largest Facebook countries
worldwide (and Jumia the fastest growing page in Egypt)
• Repurchase rate relation with net promoter score is the highest
we ever experienced
• «Give an Egyptian a good experience the first time and he
will never change. On the other hand give him a bad first
time and he will tell all his friends forever»
• BETTER EXPLAINED IN THE NEXT SLIDE

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EGYPT IS FULL OF CREATIVE ENTREPRENEURS!EGYPT IS FULL OF CREATIVE ENTREPRENEURS!

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Back to Basics the root cause of why people
shop online
Back to Basics the root cause of why people
shop online
8
WHY DO YOU
SHOP ONLINE?

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The main reason why people shop online is
different from developed countries and developing
countries
The main reason why people shop online is
different from developed countries and developing
countries
9
WHY DO YOU SHOP ONLINE?
Level of e-development of the country
PRICE TIME
HighLow
USAEUROPE
SOUTH
AMERICA
SOUTH
EAST ASIA
MIDDLE
EAST
AFRICA
Source: Jumia Analysis

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IT IS NOT ABOUT IDEAS, IT IS
ABOUT EXECUTION, PEOPLE AND
THE MARKET YOU ARE IN
IT IS NOT ABOUT IDEAS, IT IS
ABOUT EXECUTION, PEOPLE AND
THE MARKET YOU ARE IN
10
Idea
10%
Market
30%
Execution
30%
People
30%
HOW DO YOU MAKE A BUSINESS SUCCESSFUL?

11. Shop Smart. Shop Online
Contact Us
272/273 – Second Section
New Cairo
www.jumia.com.eg
Mattia.perroni@eg.jumia.com
11
THANKYOU
Mattia Perroni
Managing Director
mattia.perroni@eg.jumia.com