This document discusses the issue of abandoned shopping carts in e-commerce and provides strategies for recovery. It notes that 76% of online customers abandon their shopping carts before making a purchase. While the reasons can vary, email retargeting using relevant content (the 3 Rs of retarget, relevant content) can help win back up to 10% of lost sales. Specifically, emails see open rates of 59%, click through rates of 30%, and 61% of clicks leading to a purchase. Implementing email retargeting provides an opportunity to increase average order value by 5% and save abandoned shopping carts.
19. of your lost sales can be recovered
with appropriate measures.
10%
20. So if your average sales loss/day is still 3800 EUR,
x =380EUR30 11 400 EUR
POSSIBLE WIN BACK/
DAY
DAYS/MONTH AVERAGE SALES
RECOVERY
POTENTIAL/MONTH
32. Want to start saving carts right now?
Discover our easy-to-use
APSIS Ecom tool for yourself.
BOOK YOUR FREE TOUR
33. THANKS FOR READING!
WE HOPE YOU FOUND THIS
PRESENTATION SUPER USEFUL.
IF YOU’D LIKE TO KNOW EVEN
MORE ABOUT ABANDONED SHOPPING CART RECOVERY,
CHECK OUT WWW.APSIS.COM -
OR BETTER YET,
DROP US A LINE AT HELLO@APSIS.COM.
CAN’T WAIT TO HEAR FROM YOU!