1. Introducing Oracle’s Solution for Smart Cities
Geoff Linton – Business Development Director
Oracle EMEA Public Sector Industry Business Unit

2. Oracle’s Solution for Smart Cities
• Today’s Local Government Landscape
• Local Government IT in the 21st century
• Where Oracle can help
• Why Oracle?
• Oracle Smart City Overview
• Questions
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Oracle Confidential

3. IT in Local Government: Today’s Landscape
• Years of modernization with multiple departmental systems
Many vendors, repositories,
applications, hardware
Critical legacy solutions
All the data (many times over),
but not joined up
Applications that cannot talk to each other
More demanding and tech savvy customers
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4. Local Government Officials Are Placing High Priority on
Online Government to Provide Better Services
Priority IT initiatives
(18 to 36 months)
Number of votes for each Priority Level
Key Observations:
E-Government
70 62 17 Public Safety/Interoperability and
services
iGovernment Services far outpace the
Public safety rest of the field in terms of respondents
70 63 17 declaring them to be high priorities
/interoperability
A large number of city / county
Public financing government departments plan to deliver
40 70 39
reporting system self-service processes to the citizen
Backend functions are of secondary
Public works/facilites
39 67 42 interest, but still garner strong support
infrastructure
Only Wireless/Broadband Deployment
Mobile applications shows a low level of interest. This is
33 69 43 likely due to recent controversies over
across departments
the failure of many municipal broadband
Wireless/broadband deployments and the fact that—even at
34 67 48
deployment the high point—only a very few
municipalities were even attempting to
Total Respondents = 154 High Medium Low deploy such networks
Source: INPUT Survey : The State of City and County IT, Nov 3, 2008
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4 Oracle Confidential

5. The 21st Century will be the Age of the Megacity
KEY TAKEAWAYS
• Over half the world’s population is urban as of 2008,
2/3rds by 2050
• Asia will contain 2/3rd of the worlds population by 2050
• Over 725 cities in Asia with at least 166K and 152 with >
1 Million
• Europe/Middle East will contain the worlds most
urbanized populations by 2050
• Over 790 cities in EMEA with at least 166K and 158 with
> 1 Million
• Over 489 cities in the Americas with at least 166K
Source: United Nations Population Estimates, 2008
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6. But Cities Face 21st Century Global Challenges
• Urban Poverty & Public Health
• Social safety net, employment & housing development
• Combating communicable diseases
• Global Warming
• Smog & pollution
• Global Crime & Terrorism
• Combating criminal gangs, terrorist cells
• Stemming potential increases in crime during economic
downturns
• Beating the Competition
• Modernization and extension of infrastructure
• Universal baseline K-12 education combined with merit-based
higher-ED systems
• Maintaining industry-specific competitive edge
• Making the City More than Viable
• What to invest in? What are the priorities for investment?
• How to attract business and new income producing citizens
• Effectively Managing Operations
• Collecting funds from provincial/state & central/federal government
• Transparency and proper local governance and fiscal policy
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7. Local Government IT in the 21st century
Do more with less harsher economic climate
Adapt to changing demographics (young, elderly, unemployed)
More effective and efficient service delivery
More transparency and accountability
Better use of heterogeneous IT assets
A modern IT infrastructure that is agile and future-proof
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8. Oracle’s Vision of Local Government IT in the
21st Century
6 Human
Resources
1 External Groups
7 Financial
Administration
5 City
Administration
8 Analytics
2 Single Point Of Access
3 Streamlined City Operations 9 Governance, Risk
& Compliance
10 IT Shared Services
4 Integrated & Shared City Infrastructure
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9. Where Oracle Can Help?
A complete end-to-end platform for:
• IT infrastructure
• Service Delivery Management
• Operational solutions
• Intelligence
A modular, incremental roadmap for transformation
Multi-channel single point of contact
Integration & Interoperability
Automation of Overhauled Process
Transparent and accountable governance
Dashboards for performance and planning
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Oracle Confidential

10. Why Oracle?
A large installed base with a Extensive R&D and
successful track record acquisitions for the most
across all Public Sector complete portfolio
verticals.
Pedigree of proven We offer a long-term,
technology, applications survivable and sustainable
and solutions partnership
•Data integration Show we understand how
everyday issues can be tackled,
•Apps connectivity and
away from the mainstream
interoperability transactional world of computer
•Solutions for the Public systems, from enquiries, to
Sector requests, to events, to
notifications and the unexpected.
•ISV applications
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Oracle Confidential

11. Oracle’s Solution for
Smart Cities
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12. Oracle’s Solution for Smart Cities
Oracle’s Solution for Smart Cities provides the capability to
start at any point in the service delivery transformation
• Integrated multi-channel services (self-service web/chat,
email, local single number) delivery platform for 90%+ ENGINE
resolution of most government service requests
• Analytics for continuous improvement of service delivery,
which services to prioritize, extend, consolidate or even COCKPIT
discontinue
• Modernize IT infrastructure to enable integration and
interoperability with the city’s existing siloed legacy IT CHASSIS
infrastructure to enhance service delivery capability
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13. Oracle’s Solution for Smart Cities Overview
Oracle’s Solution for Smart Cities contains three pillars which
can be implemented in any order, based on the requirements
and existing platforms for the targeted city
Service Delivery Intelligence IT Infrastructure
Platform Platform and Integration
Platform
1 2 3
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14. Oracle’s Solution for Smart Cities
Service Delivery Platform
Service Delivery Platform 1
KEY PRODUCT SETS
OPPORTUNITY
• Integrated Single Point of Access to all • Oracle’s Solution for Smart Cities Field
City Services and Infrastructure Service Manager Mobile
• Oracle’s Solution for Smart Cities Citizen
Contact Center Siebel CRM, Case
Management, Enterprise Policy Automation
1 (EPA)
• WebCenter Portal, BPEL PM, ECM, IDM Suite
KEY TAKEAWAYS
• Tiered Interactive Response Services (TIRS)
emphasis on self-service and least expensive
Self means of service resolution
Service 2 Face-to-face
$ $$$$
• Multi-channel AND integrated: from citizens to
Call Centre
$$
government AND from government
departments to citizens
• Multivariate intelligence including spatial
• Social Network Savvy
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15. Oracle’s Solution for Smart Cities
Service Delivery Platform
Service Delivery Platform Opportunities & Best Practices 1
GUIDANCE
CASE STUDIES
• Start with a Shared Services Process
Orchestrated Portal
• Build towards a single Point of Contact
• Incorporate Cross-Channel transition capability
• Embed Institutional Knowledge & Policy into
Self-Service and Contact Center Agent
Services
TYPICAL PROJECT TARGETS
• Single Number non-emergency services
• Federated constituent services portals
• Transition to transactional services
• Integration with SNEN systems
• Cross departmental services
• Departmental self-service portals
• Integration and streamlining of in-field face-to-
face services with self-service
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16. Oracle’s Solution for Smart Cities
Intelligence Platform
Intelligence Platform 2
KEY PRODUCT SETS
OPPORTUNITY
• Comprehensive dashboards and • Oracle’s Solution for Smart Cities
reports detail how operational Operational Analytics EPM, BI
• Oracle’s Solution for Smart Cities Fiscal
services and local authority fiscal
Intelligence EPM, BI
management
8
KEY TAKEAWAYS
• Analytics can be embedded in each
department
• Analytics can also be integrated into the
service delivery platform case management
• Closes feedback loop on automation of
policy and process
• Last mile in accountability and transparency
that leads to cultural transformation on both
sides
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17. Oracle’s Solution for Smart Cities
Intelligence Platform
Intelligence Platform Opportunities & Best Practices 2
GUIDANCE
CASE STUDIES
• Use data to make informed decisions by line-
of-business
• Transparency of on-going service delivery
metrics
• Post program/departmental budgets and
results
TYPICAL PROJECT TARGETS
• Stimulus fund reporting
• Response to demands for transparency of
government operations
• Shared services and program consolidation
support
• Closed-loop service delivery
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18. Oracle’s Solution for Smart Cities
IT Infrastructure and Integration Platform
IT Infrastructure and Integration Platform 3
OPPORTUNITY KEY PRODUCT SETS
• Shared services across multiple • Oracle’s Solution for Smart Cities 360
departments Information Hub MDM, ODI
• Oracle’s Solution for Smart Cities
City Departmental Operations & Infrastructure Knowledge Base SES, ECM, UCM
3 • Oracle’s Solution for Smart Cities
Infrastructure Platform RDBMS, RAC.
DB Options
• Oracle’s Solution for Smart Cities
4
Integration Engine AIA, FMW
KEY TAKEAWAYS
Umbrella and Underlying Shared Services
2
• Modernizes underlying IT infrastructure
Service Delivery 6 Human Resources 7 Financials
Platform while leveraging legacy investments
• Consolidate applications and
8 Analytics 9 GRC 10 IT Shared Services
investments into new software
• Delivers program resourcing agility
• Takes SOA to a whole new level
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19. Oracle’s Solution for Smart Cities
IT Infrastructure and Integration Platform
IT Infrastructure and Integration Platform 3
OPPORTUNITY GUIDANCE
• Consolidate and Share ERP
• Take a SOA approach to linking up the
existing organizations and their siloed
platforms
• Incorporate Role-based Identity
Services
• Incorporate Spatial Data Services into
Front-Office Line-of-Business & Shared
Services
TYPICAL PROJECT TARGETS
• Legacy & mainframe replacement
• Consolidation and shared services
• Process automation
• Department reorganization
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20. Oracle’s Solution for Smart Cities Delivers …
The next generation Incorporates the
of Call Centers, breadth and depth of
the Oracle portfolio of
SNEN, 311, Citizen Any channel, any
open technologies,
Contact Centre, purpose applications,
CRM/LG, etc. all middleware and
rolled into one EPM/BI
Addresses ever A modular
A complete solution infrastructure that can
increasing need to
bringing together the be adapted for any
provide
best practices and size of operation or
citizens/businesses range of requirements
processes from
with a single point- that can co-exist with
around the world
of-contact existing systems.
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21. Oracle’s Solution for Smart Cities Takes a Building
Block Approach …
1. An industrial strength platform for
infrastructure consolidation delivers Smart Cities
immediate cost and operational Integrated Intelligence
benefits, regardless of the size
or scope of your organization
Education & Social
Budgets & Assets
Non-Emergency
Government to
Citizens Portal
Public Health,
Services (311)
Infrastructure
2. A comprehensive portfolio of
Safe Cities
New Age
middleware capabilities to integrate,
Care
manage and secure all your legacy
and multi-vendor systems
3. A complete suite of back-office and
front-office applications to give a
single view of your citizens, Smart Cities Technology Foundation
employees, assets and contractors
4. Solutions for all city services from Oracle and/or our worldwide network of
ISV & Systems Integrator partners to run all business processes
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22. Oracle’s Solution for Smart Cities Overview
Interaction with a Local Authorities leads to wider contact with other
agencies and government departments
• Based on a comprehensive and extensible data schema to co-ordinate
and connect processes and data across multiple heterogeneous
applications and repositories
• Master Data Management
• Application Integration Architecture
• Siebel Case Management
• A fully geo-coded (SPATIAL enabled) data schema
• Robust and fully comprehensive security model with Oracle’s Fusion
Middleware (FMW)
• FMW underpins data integration and cross-application interoperability
• Records, reports and reacts to process and data interchanges to
support policy decisions and resource planning
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23. … and Builds a Single Point of Contact for all
Services Delivered
View of Citizens & Business
Current Issue Criticality
Contact Information
Interaction / Issue History
Community / Relationships
ILM,
VLDB,
SECURITY
SNEN
CRM,
Knowledge
Mgt
Consistent Information
Regardless of Agency / Individual
Constituents Agencies
Regardless of Timing
Regardless of Requestor
Regardless of Type / Topic
Integrated, multi-agency, 360 degree view of the citizen with Smart Cities
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24. The Service Delivery Platform Scales from Large
Towns to Mega-Cities
New York City (311)
Bangkok (1111)
Population Size/Call Center Agents
10 million+/1000+
Hong Kong (1823)
5 million+/250+
Madrid (010)
Denver, CO (311)
1 million+/100+
Sacramento, CA (311)
Leeds, United Kingdom
500,000+/50+
Riverside, CA (311)
Bolton, United Kingdom
100,000+/10+
Level of Integration (Tiers, Departments, Services)
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25. Oracle’s Solution for Smart Cities
Benefits for the Citizen & Business
OPPORTUNITY KEY TAKEAWAYS
• Positively change the culture, • 24 x 7 access to government services without
communications and expectations of the “city shuffle”
constituents … • SNEN services to support mobile users and
those on the other side of the digital divide
• Face-to-face meant for up-front personal
connection (when needed) and to deal with very
complex issues
• Changes the behavior and expectations of
1
constituents
• Closed feedback loop on political policy making
through KPIs posted to Constituents
• Constituents don’t have to understand
government organization to obtain services but
can see a transparent delivery process and
accountability
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26. Oracle’s Solution for Smart Cities
Benefits for the Local Authorities
OPPORTUNITY KEY TAKEAWAYS
• Empowering city officers and department • Enables KPIs dash-boarding, analysis and
managers with superior tools and service
delivery capabilities makes it easier to budget, monitoring of service outcomes to support
respond to demand, and allocate/schedule city competitive grants and good governance
resources. In turn, a highly responsive required by state and central government
administration is more popular with the for ARRA funds
electorate and can better address the goals of
serving their community and helping it grow
• Rapid and detailed quantitative feedback
more prosperous from voters and political contributors can
be aligned with key administrative
objectives and results
5 • Changes the behavior and expectations of
Intra-Government constituents and government employees
Communications from the bottom up
City Planning • Rationalize investment in people and
infrastructure across municipal
Revenue Generation departments from the top down
and Collections Legislation and
Regulations
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27. Oracle’s Solution for Smart Cities
Benefits for Government Employees
OPPORTUNITY KEY TAKEAWAYS
• Increase employee productivity and job • Seamless integration of response systems:
satisfaction as a result of positive changes to
their culture, communications and expectations
from self-service to call centre to face-to-face
and back makes their lives easier
• Request for services can be traced and
automatically routed to the right department –
Self
Servic
Face-to- they don’t like department shuffles anymore
Call face
e Centre
than constituents do!
$$$$
$ $$ • Allocation of Government resources
responding to requests can be optimized
reducing the burden on individual employees
• Information is captured & stored in one place,
allowing for greater management analysis and
decision making at lower levels
• Upward spiral: new expectations by citizens
change the expectations of employees
• Employees leverage technology in commercial
ways improving their marketability
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28. What Local Authorities can achieve with
Oracle’s Solution for Smart Cities
Working together to improve the quality of life and the
economy of your city and local regions
Use ITC to breakdown the barriers of protocol and
organization, to become more effective, efficient, economic
and transparent
Better services for citizens and businesses
Enhance the local talent and work-skills through state-of-the-
art educational and learning services
Help your city become more attractive for tourism and
inward investment by making it the place to live and do
business
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29. In Summary, Have you considered these?
Is your government “open” at the times citizens need it?
How do you know whether you are providing a good service to your citizens?
Do your citizens know who to call when they need to access government services?
Are your field officers spending too much time in the office filling paperwork?
Could you service more citizens by working more efficiently?
Are you replicating costly citizen interaction services across your organization?
How many of your inquiries from citizens get forgotten about or go unanswered?
Can you provide statistics on how well all citizens interactions are handled?
Are all your citizen interactions handled consistently and professionally?
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30. Oracle’s Solution for Smart Cities
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