Opportunities in UK Housing: A Business Development Study

1. UK HOUSING
BUSINESS DEVELOPMENT STUDY
WWW.APPLIED-ARCHITECTURE.COM

2. UK HOUSING
• TREND: UK DEMOGRAPHY
• TREND: HOUSING SUPPLY & DEMAND
• TREND: DETORIATING QUALITY
• TREND: EMPTY OFFICE SPACE
• POLICY RESPONSE
• MARKET RESPONSE
• OBSERVATIONS AND OPPORTUNITIES
WWW.APPLIED-ARCHITECTURE.COM

3. TREND: UK DEMOGRAPHY
WWW.APPLIED-ARCHITECTURE.COM

7. TREND: HOUSING SUPPLY & DEMAND
WWW.APPLIED-ARCHITECTURE.COM

14. TREND: DETORIATING QUALITY
WWW.APPLIED-ARCHITECTURE.COM

19. HISTORY REPEATING? HOOVERVILLE IN CENTRAL PARK, 1920S RECESSION

20. LONDON FUTURES EXHIBITION, MUSEUM OF LONDON

21. TREND: EMPTY OFFICE SPACE
WWW.APPLIED-ARCHITECTURE.COM

26. POLICY RESPONSE
WWW.APPLIED-ARCHITECTURE.COM

30. Laying the Foundations:
Laying the Foundations: A Housing Strategy for England
A Housing Strategy
for England
and Local Government
v.uk
angement rests with
may be reproduced free
m for research, private If you require this publication in an alternative
hin an organisation. format please email:
ed accurately and alternativeformats@communities.gsi.gov.uk
The material must be
Communities and Local Government Publications
and the title of the
Tel: 0300 123 1124
Fax: 0300 123 1125
of this publication Email: product@communities.gsi.gov.uk
ce. Please apply for a Online via the Communities and Local Government
erial at www.opsi.gov. website: www.communities.gov.uk
in.asp, or by writing to
November 2011
rmation, Information
urrey TW9 4DU ISBN: 978-1-4098-3234-8
Ref: 408284 11/11

36. MARKET RESPONSE
WWW.APPLIED-ARCHITECTURE.COM

37. IKEA
INSTANT
HOUSING

40. BUSINESS MODEL BUILT UPON:
• EXISTING ECONOMY OF SCALE
• EXISTING LOGISTICS NETWORK
• EXISTING SUPPLIER NETWORK
• ORIGIN IN FURNITURE DEVELOPMENT HAS
LEAD SYNTHETIC PANELING TO DEFINE
OVERALL ESTHETICS
• PREOCCUPANCY WITH TIMBER HAS LEAD
TO AMERICAN ‘BALLOON FRAME’
TYPOLOGY
PROS:
• CHEAP, FAST HOUSING
• RENEWABLE MATERIALS
CONTRAS:
• LIMITED ESTHETIC DIVERSITY
• LIMITED DURABILITY
• LIMITED FLEXIBILITY
• DISPOSABLE ARCHITECTURE
• LACK OF BUILDING MASS MAY LEAD TO
LESS COMFORT & INCREASED DEMAND IN
HEATING, AIRCO, ENERGY

45. HOTEL ROOMS MODELED ON 16FT STANDARD
SHIPPING CONTAINER TO ALLOW
PREFABRICATION
PROS:
• CHEAP HOTEL ROOMS
• FAST ASSEMBLY
CONTRAS:
• LIMITED ESTHETIC DIVERSITY
• LIMITED DURABILITY
• LIMITED FLEXIBILITY
• DISPOSABLE ARCHITECTURE

47. OBSERVATIONS
• UK POPULATION WILL RISE AND MAY BE LARGEST IN EUROPE IN 2043
• HOUSING SUPPLY IS CURRENTLY INSUFFICIENT
• LACK OF MORTAGE APPROVALS LEADS TO INCREASED TENANCY
• DETORIATION OF QUALITY OF HOUSING ALREADY IN PROGRESS
• MARKET RESPONSE SO FAR: LOW-COST, LOW-QUALITY - DEMAND FOR FAST
AND CHEAP HAS LEAD TO MCDONALD STYLE HOUSING PROTOTYPES THAT
DEPEND ON EFFICIENT LOGISTICS AND ECONOMIES OF SCALE
• NEW OFFICE SPACE NOT A GROWTH MARKET
OPPORTUNITIES
• LOW COST, HIGH QUALITY, LARGE-SCALE HOUSING (PROTOTYPING)
• URGENT DEMAND FOR LOW-COST TENANT HOUSING
• OFFICE SPACE RETROFIT TO EXTEND LIFE OF EXISTING ASSETS
• URBAN RENEWAL / REGENERATION / RETROFIT STRATEGIES
• CHEAP, SIMPLE, SCALABLE, ADAPTABLE, FLEXIBLE
WWW.APPLIED-ARCHITECTURE.COM

48. THANK YOU
WWW.APPLIED-ARCHITECTURE.COM