Product information related to our Application Management portfolio

1. Progressive Value Generation
Application Management
Siemens IT Solutions and Services s

2. Answering the Challenge
With the significant investment your business makes in evaluating and implementing
just the right application to automate critical business processes, it is easy to fall into
the trap of assuming that your challenges have been solved once the solution is
deployed. Without management that focuses on integrating the application into
your day-to-day operations, you may never realize the planned business benefits.
Enabling business application Application Management is where An evolutionary approach
effectiveness operational IT impacts your business to extending value
How do you ensure you achieve the performance most. Layered between As applications now reach into every
expected outcomes and derive maximum your technology infrastructure and your aspect of business activity it is time to
value from your application investment? mission-critical business processes, leave behind the disruptive and expensive
How can a world-class Application applications represent the operational ‘rip and replace’ approach to technology
Management partner help you in this capability of your enterprise. Equally transformation and seek an evolutionary
regard? And how does your choice of instrumental to increasing employee approach that delivers continual business-
partner impact the results achieved? productivity, growing customer satisfaction IT alignment and progressively generates
These and other key questions drive your and driving greater business efficiency for value from your existing investment.
decision-making in the critical deploy- bottom-line impact, Application Manage-
operate-optimize phase of the application ment is a key enabler of continuous You need an agile approach to Application
lifecycle. performance improvement and profitable Management that reduces cost and
growth. complexity, exploits best practices for
maximum service quality, while bringing
technology innovations that improve
Realizing business value through Application Management
your business performance. Whether you
IT Consulting & entrust that task to an in-house organization
Investment or an external partner, your provider
Systems Integration
requires business know-how together
with highly developed software skills,
Design not to mention access to global
economies of scale.
Consult Build
Application
Lifecycle
Optimize Deploy
Operate
Application Benefits
Management Realization
02

3. A unique partner with a unique concept Transforming value Not only do we deliver the low cost,
The only IT partner in the world positioned over wider dimensions high performance application support,
within a multi-business global network, Progressive Value Generation is the maintenance and enhancement services
Siemens IT Solutions and Services is cumulative realization of cost benefit and that you expect of your provider, we
partner to over 600 customers who have business advantage to your enterprise bring an approach that optimizes your
already made the decision that Application over three dimensions delivered through operations and maximizes your value.
Management is best entrusted to some- a transformational journey.
one coming from the business side of IT. These dimensions – Drive Efficiency, Evolve
To these customers, the business value of Performance, Empower Competitiveness –
Application Management is not a hazy progressively target greater IT cost
concept. It is a fact. efficiency, transformed enterprise
effectiveness and innovative market
Application outsourcing is no longer impact. This approach enables us to
considered as just a tactical cost reduction manage and support your environment
lever, and at Siemens IT Solutions and dynamically – transforming it over succes-
Services we have matched the outsourcing sive performance models and enriching it
market’s evolution with an innovative with vertical business domain know-how.
approach to Application Management that
bridges the gap between business and IT
through a concept we call Progressive
Value Generation.
Three value dimensions of our Application Management approach
Empower Competitiveness
Utilizing Siemens business domain expertise and innovation
beyond the IT domain to win market advantage
Evolve Performance
Continuously improving and transforming your business applications
and services to achieve an optimized best-fit environment
Drive Efficiency
Reducing the cost and increasing the efficiency of your business
applications and associated services for best-in-class delivery
03

4. Delivering Progressive Value Generation
The transformational journey at the heart of Application Management from
Siemens IT Solutions and Services is supported by a balanced global delivery model
as well as unique methods and tools to achieve Progressive Value Generation.
Matured over years by Siemens for our Fortune 500 customers, our approach
masters your environment and maximizes its business value.
Systematic assessment and roadmapping An initial Value Comparison Assessment deep within Siemens. Leveraging
Our Application Management Service brings the challenges you face in your economies of scale and deep technical
Roadmap plots your potential and desired application landscape into sharp focus and expertise through our Global Production
business outcomes. Through the systematic enables our consultants to tailor a roadmap Centers along with industry-specific
deployment of industry-standard as well as that responds to your specific business innovation through our access to the
innovative methods and tools we transform scenario. entire Siemens network, here at last is
operational, service and business outcomes a sourcing approach that speaks both
from your application investment over time. Ensuring a best-fit environment languages – IT and business. Whether
Taking you through an Interim Operating A dedicated Customer Service Manager is you are a technology leader looking for a
Model, Target Operating Model, to Future responsible for building strong, productive partner that brings a business perspective
Modes of Operation, your application customer relationships and ensuring to IT delivery, or a financial head in search
landscape will be systematically transformed consistent high quality of core Application of Key Performance Indicators that matter
for delivery and service efficiency, enterprise Management services by deploying proven to the bottom line, Application Manage-
performance and continued market best-practice service delivery processes. ment from Siemens IT Solutions and
competitiveness. Business Solution Managers act as your Services is a best-fit approach that
personal bridge to business expertise from delivers your own Application Manage-
ment Service Roadmap – not just an
Application Management Service Roadmap: initial reduction in costs.
delivering dynamic cost reduction and business value generation
A proven transformation skill set
Business Value
• Further cost Future When you outsource your applications,
• Technology- Mode of
reduction and you’re not just looking for the year-on-year
Outcomes enabled business Operation
quality improvement
innovation cost reduction that Siemens IT Solutions and
• Application • EAI/SOA
enhancement Future Services naturally aims to provide. You’re
• Cost reduction • Core process
• Business-driven
• Improved customer Mode of excellence also looking for a technology partner who
experience Operation will help you transform your future.
service levels
• Business case • Improved Target • Portfolio planning
• Rapid, low-cost, performance Operating • Customer innovation At Siemens IT Solutions and Services we
low-risk Model program
Interim have bundled some of the most proven
transition plan
Operating • Global delivery
Current
tools, techniques and domain insights for
Model • Lean Six Sigma Scope
Operating • Business solutions
transforming the current performance and
• Best-practice
Model • Process automation future potential of business applications.
service delivery
• Value Comparison • Governance
assessment Transformational Journey
04

5. Innovation from the business side application and IT space – in industry, German City of Wiesbaden in public sector,
Our approach to business process and energy, and healthcare – to help you build Infineon in semi-conductors, and the BBC
application optimization, for instance, a business transformation roadmap that and Telecom Italia Mobile in telco and
combines insight into your process per- exploits the outcomes of the €3.4 billion media.
formance with Lean Six Sigma to help you research and innovation budget at
measurably improve cycle times and boost Siemens. When coupled with our IT consulting and
business throughputs. By tapping into systems integration know-how we bring a
accumulated Siemens knowledge across Accumulated customer experience holistic, long-term perspective across the
multiple sectors we are able to enrich our Our track record covers a range of indus- full application lifecycle. And with the
service delivery by bringing you insights try sectors, including EADS in aerospace, SieQuence approach – our fully-integrated
that help you integrate industry best John Deere in automotive, Commerzbank solution for IT outsourcing that enjoys
practices and industrialized processes. and the UK's National Savings and 95% customer renewal rates – you can
Investments in financial services, Xerox extend your scope with a full choice of
Our Customer Innovation Workshop for in high-tech manufacturing, the UK's additional services.
Transformation extends this benefit by Identity and Passport Service, the
bringing Siemens innovations beyond the National Assembly for Wales, and the
Sourcing the world for the best fit between quality, customer intimacy and economy
Wherever your business is …
Our global network of Customer Service Organizations builds strong
customer relationships and focuses on driving improvement and innovation.
Wherever in the world it is beneficial …
Our Global Production Centers focus on technology excellence,
operational efficiency as well as industrialized service delivery.
05

6. Why Siemens IT Solutions and Services?
A unique combination of powerful differentiators sets the Siemens IT expert apart
from conventional technology partners. Progressive Value Generation is built on
six core qualities which distinguish us as a partner and promise durable value in
the application space. Take a moment to scope the wider context around this
exclusive offering.
Direct and immediate sector know-how Customer loyalty, financial adaptability,
Technology excellence Since its beginnings over 150 years ago, innovation culture
Siemens has been synonymous with tech- Add to this the fact that Siemens IT Solutions
Business insight nology excellence across an unparalleled and Services is a trusted partner with
spectrum of public and commercial opera- exceptional client renewal rates and
Global flexibility tions. Siemens IT Solutions and Services long-term commitment to customer
advances this tradition in the information development. Commercial and contractual
Trusted partnership technology sphere by designing and flexibility is another key difference, with
operating best-fit technology solutions our wide range of partnership models
Financial adaptability from sector to sector. This ongoing commit- including gain-sharing and risk/reward.
ment to technological expertise is matched Finally, of course, there is the Siemens
Innovation by our unrivalled business domain insight – track record in innovation. As the IT arm
with the kind of intuitive knowledge which of Europe’s patent leader, Siemens IT
only comes from first-hand involvement. Solutions and Services continues to
Unlike every other IT partner on the market, innovate and reinvent the design, delivery
Siemens IT Solutions and Services enjoys and relationship model of technology
direct and immediate sector know-how platforms.
through the global industrial presence of
Siemens. Technology excellence, business insight,
global flexibility, trusted partnership,
Flex your global delivery over time financial adaptability, Siemens innovation
Building on technology excellence and – a winning combination supporting
unique business insight, we employ a Progressive Value Generation.
mature balanced global delivery model –
not simply onshore balanced with offshore
but on-, near- and offshore in flexible
interplay offering you the kind of freedom
of maneuver over time that is so necessary
to growing businesses. Our global econ-
omies of scale and worldwide reach are
also built on long presence in emerging
economies for cultural fit and partnership
stability.
06

7. Our answers for Application Management excellence
Application Management designed for Managed Application Portfolio – for customers with a heterogeneous application landscape
that covers a range of custom, line-of-business and enterprise applications.
Application Management designed for SAP® Software Solutions – for customers with a largely standardized SAP-based
application landscape covering the range of business modules.
Your key benefits Why Siemens IT Solutions and Services?
• Rapid low-cost, low-risk transition from an • Optimized business processes enabled • World-renowned technical and
in-house or incumbent service provider by strategic application platforms and engineering excellence
interoperability
• Significant cost reduction and increased • Global top-ten IT outsourcer
quality of core application support services • Competitive advantage derived from
technology-enabled business innovation • Support for more than 500,000 users
• Cost-effective delivery from our network – unique Siemens business and at more than 600 customers
of Global Production Centers and technology expertise combined to
Customer Service Organizations; optimize your operations and maximize • Access to the Siemens global network
continually improving quality of service your value of innovation for unmatched business
with year-on-year efficiencies domain know-how
• Maximum value released from existing • Strategic alliances and partnerships
application landscape through with Microsoft, Oracle and SAP
evolutionary transformation
• Global SAP-certified Application
Management Services Provider and the
world’s first SAP-certified Customer Core
Center of Expertise
• ISO 20000-1 IT Service Management
• ISO 27001 Information Security
• ISO 9001 : 2000 Quality Management
07

8. All hardware and software
names used are brand
names and/or trademarks
of their respective holders.
Siemens AG © Siemens AG, 2008.
Siemens IT Solutions and Services Right of modifications reserved.
Order No.
U29214-J-Z401-5-7600
Otto-Hahn-Ring 6 10/08 | Printed in Germany
81739 Munich, Germany
Global Info Desk
Tel.: +49-1805-444713
it-solutions@siemens.com
www.siemens.com/it-solutions