IT Industrialization Part 1

Siemens IT Solutions and Services

IT Industrialization and
beyond
Challenges of our Customers
- Part I -

Copyright © Siemens AG 2010. All rights reserved.

Challenges of our Customers - Index

1 Why Siemens Application Management?

2 Challenges of our Customers

CEO Perspective

COO Perspective

CFO Perspective

CIO Perspective

3 Contact
Page 2 June-10 Siemens IT Solutions and Services

Why Siemens Application Management?

Unique business and technology know-how to optimize
your operations and maximize value
Competitive advantages derived from technology
enabled business innovation
Optimized business processes enabled by strategic,
interoperable application platforms
Maximum value released from your application
landscape through evolutionary transformation
Worldwide reach, combining customer intimacy
with continually improving quality of service
Significant cost reduction and
increased quality of core Application Our Benefits boost your
Support Services
Business Performance


The CEO
perspective

The COO The CIO
Perspective The CFO Perspective
Perspective


Manage Change
Overcome Challenges
Ability to change quickly
Discover breakthrough ideas
Ability to change successfully
Entrepreneurship from within
Not responding to trends but shaping
Manage today’s business
and leading them
while shaping on
Global Integration tomorrow
Client focus
Worldwide synergies Innovation
through partnerships Satisfying informed customers
New markets Collaborate for innovation
Exploit growth opportunities

Corporate Social Responsibility
Understand Expectations
Inform Consumers
Involve stakeholders
The CEO perspective
Page 5 May-10 Siemens IT Solutions and Services

In the News: Company X

news U.K.
Search News Search the Web
Edit this page Add a section
U.K. Top Stories Update 8 minutes ago

Top Stories Demand Growth Markets
Starred In 2009 our company faced almost too many Growth markets pose social and
challenges to list. In essence, we – and the environmental challenges. They cannot be
Business
whole industry – entered the year with one tackled simply by introducing new
Entertainment fifth less demand and too much capacity. The technologies, or best practices from Europe.
Health speed and magnitude of this change had not They must be addressed in dialogue between
been seen before. local and global stakeholders, and with an
Sport
attitude of learning.
World

All news Economy China
Headlines It is true that 75 per cent of the economy of Company X is focused on China because its
Images developed countries relies on the service rapidly expanding market offers huge demand
sector and that the direct contribution to for our products. Domestic demand in China is
employment from science is small. But forecast to grow by around 4% a year until 2025,
sectors such as retail, hotels, finance and further increasing China’s global market
insurance — depend for their success on a leadership.
common factor: information technology.


Challenges of our Customers - COO

Implement
Put strategy into action
Optimize relationship between strategy,
resources and business processes.
Routines vs. constant renewal
Transformation of company

Operational Excellence
Integrate Global and Local
Continuous improvement
Manage flexibility and speed to market
Transparency

Position Firm for the Future
Capability build-up
Balance restructuring and execution
Efficiency today while shaping tomorrow
The COO perspective


news U.K.

Top Stories Demand
Starred In 2009 our company faced almost too many
challenges to list. In essence, we – and the
Business
whole industry – entered the year with one
Entertainment fifth less demand and too much capacity. The
Health speed and magnitude of this change had not
been seen before.
Sport
World

All news
Headlines
Images


Challenges of our Customers - CFO

Strategic Financing
Strategic cost management
Alignment of spending to future
Adaptation to arising opportunities
Goal tightening

Reduce Costs
Reduce costs of production
Manage balance between cutting too much and
cutting in the right place

Compliance
Ensure Financial Transparency
Ensure Accuracy

The CFO perspective


news U.K.

Top Stories Economy Growth Markets
Starred “It is true that 75 per cent of the economy of Growth markets pose social and
developed countries relies on the service environmental challenges. They cannot be
Business
sector and that the direct contribution to tackled simply by introducing new
Entertainment employment from science is small. But technologies, or best practices from Europe.
Health sectors such as retail, hotels, finance and They must be addressed in dialogue between
insurance — depend for their success on a local and global stakeholders, and with an
Sport
common factor: information technology”. attitude of learning.
World

All news China
Headlines Stora Enso is focused on China because its
Images rapidly expanding market offers huge demand for
our products. Domestic demand in China is
forecast to grow by around 4% a year until 2025,
further increasing China’s global market
leadership.


Challenges of our Customers - CIO

Alignment
Align IT to business
Harmonize global IT landscape
Standardization and Automation
Develop best practices

IT Landscape
Manage organically grown landscape
Manage complex infrastructure
Reduce costs of Information Technology

Human Resources
Identify key personnel
Search experts in new areas
vary employees with workload

The CIO perspective

In the News

news U.K.

Top Stories Costs of Information Technology Costs of Information Technology
Starred "NASA intends to create a data center ”It is our challenge to provide our traders with
consolidation plan to incorporate all data the best and quickest but also most cost
Business
centers, systems and applications. This data efficient application support. Every minute
Entertainment center plan will include a data center traders cannot access the system can cost
Health architecture and full enterprise assessment, us millions”
which will allow NASA to design an IT head of a large investment bank
Sport
infrastructure strategy to address all business
World requirements while taking advantage of
All news opportunities to reduce energy costs and
Headlines utilize innovations like cloud computing”
Images


Industrialization and beyond

This presentation is part of a series of Industrialization topics.
If you would like to know more, please continue with “Part II – Our Promise”.

Part I – Challenges of our Customers

Part II – Our Promise

Part III – Industrialization

Part IV – How we work together

Part V – Answers for our Customers


You want to know more? Just contact:

Andreas Degenhardt
Head of Global Application Management
Siemens AG
Siemens IT Solutions and Services

Otto-Hahn-Ring 6
81739 Munich
Germany

Phone: +49 (89) 636-46500
andreas.degenhardt@siemens.com
www.twitter.com/applicationmngt


IT Industrialization Part 1

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