1. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
Why Go Mobile?
Mobile technology is transforming the overall landscape of business today. Many compa-
nies have already embraced mobile solutions and are reaping the rewards of remaining on
the cutting edge. Will your company remain competitive in our mobile world? See the fol-
lowing pages to learn more about why you should go mobile.
Mobile Usage statistics
vs. Compare a mobile site
i Does it really matter?

2. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
Mobile StatiSticS
Consumers are increasingly relying
2011
on mobile technology for all of their
57%
needs. As such, smartphone usage
continues to grow at an astonishing
rate, while all other mediums heavily
decline. These statistics represent 2010 2011
only a small portion of the growth mobile searches have grown of mobile users would not recommend
being reported: by 4x since 20101. a business without a mobile site2.
by
2013 97% =40
more people will access the internet of mobile users search for local 40 mobile devices are purchased
from their phones than from their content and businesses4. each minute around the globe5.
computers3.
1
Gartner, 2010
2
Compuware, “What Users Want From Mobile,” 2011
3
Gartner, 2010
4
Google, “The Mobile Movement: Understanding Smartphone Users,” 2011
5
Cisco, 2011

3. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
your Site vS. a Mobile Site
• Not formatted for
mobile devices. • Rich user experience,
optimized for mobile
• Navigation is devices.
difficult and time
consuming. • Navigation is smooth
and user friendly.
• Some functionality
is lost. • Full functionality
allows for dynamic
• Loading times are site usage.
long.
• Quick loading times
• Small buttons make for user convenience.
navigation difficult.
• Seamless user
experience on every
device.

4. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
DoeS it really Matter?
The ability to access your desktop site on a mobile phone doesn’t
mean that your site is mobile-friendly. Mobile sites are specifically
designed for the needs of mobile users by optimizing the The unprecedented, dizzying
touchscreen’s size and format for smooth navigation. A mobile site pace of mobile technology
will help your business stay connected with consumers, no matter advancement and consumer
what devices they use. adoption will make mobile the
most disruptive mass medium,
with wide-ranging effects for
both advertisers and consumers.
Its unique functionality, 24-hour
access and engaging interface
Brands that aren’t embracing mobile, that aren’t there in the
have created the potential for
moments that matter to people, are basically sending the
more effective and efficient
message that they don’t want to be in people’s lives. The
advertising than ever before.
results we’ve seen when we’ve enabled our clients’ brands
The best starting point for most
through mobile-optimized websites and search optimization
brands is to invest in a
tell us that mobile is the preferred channel of engagement for mobile-optimized site.
a fast-growing number of consumers.
Paul Gelb, VP
Mobile Practice Lead
—Chia Chen Razorfish
SVP, Mobile Practice Director, Digitas

5. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
appvault SolutionS
AppVault offers state-of-the-art mobile solutions for businesses of all types and sizes. Our mobile sites
allow your company to retain the branding of your desktop site while incorporating our mobile-enhanced
functionality. Each feature includes a variety of customization options, and AppVault’s client services team
is dedicated to helping meet the needs of your company.
cuttinG eDGe featureS eStabliSheD SucceSS
Our solutions are on the cutting edge of mobile There are hundreds of companies already using and
technology, providing top notch features that benefiting from AppVault’s mobile platform. From
improve the mobile form and function of your large national companies to small and mid sized local
site and make the user experience as simple and business, our solutions have a proven track record of
streamlined as possible. success.
Features
Mobile Site exaMpleS

6. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
featureS
Mobile application SeaMleSS inteGration
Jobseekers are constantly on-the-go. You’ve worked hard to build your
With our solutions, jobseekers can company’s identity across all channels.
apply to open positions directly from We help ensure that the look and feel
their mobile devices in seconds. of your mobile site is consistent with
your traditional website and other
branded materials.
eaSy acceSS faSt loaDinG
By using SMS and/or QR Codes, Your users don’t have the time to
users are able to access your mobile wait around for your site to load. Our
site quickly & easily. SMS Codes also mobile solution ensures fast loading
provide additional mobile touchpoint times across all mobile devices and
branding opportunities. data plan carriers.
uSability eaSy upDateS
Our sites are designed with mobile We will work with you to keep your
users in mind. Easy navigation, full site up-to-date and displaying all of
functionality, and mobile screen the latest information for and about
formats make the sites easy to use. your site.

7. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
exaMpleS
We are currently providing our mobile sites to hundreds of businesses of all
sizes and across all industries. Below are just a few examples of companies
that are currently using our mobile platform:
Text Text Text
FedExJobs Hertz OregonITJobs
to 424242 to 424242 to 424242
Text Text
DirectTVJobs Chevron
to 424242 to 424242

8. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
Q&a COMMON QUESTiONS ABOUT MOBiLE
Q: My site shows up on my phone. That means Q: We built a mobile app. That’s the same thing, isn’t it?
it’s mobile-friendly, right?
A: Mobile apps can be an important part of your mobile
A: Not necessarily. Most sites will show up on a strategy, but the fact is, they are not a replacement for a
smartphone, but unless they have been designed with mobile-friendly site. Apps are platform-specific and take a
mobile in mind they won’t provide a great user experience. lot of work to update. A mobile site, however, will work on
A truly mobile-friendly site is tailored to the needs of mobile any mobile device with a browser. And, when you want to
users and the capabilities of mobile devices. update content, it’s much simpler to do it quickly.
Q: How do I know if a mobile site will help my business?
Q: I can’t afford to build a mobile site. Can it wait?
A: The statistics are compelling, but it’s understandable that
A: Sure it can wait…if you’re willing to risk missing out on you’d like to know for certain if a mobile site will drive
a ton of business. Soon, more people will be accessing the business for you. Luckily, it’s not an all-or-nothing thing. You
internet from mobile devices than desktop computers1. By can experiment with a single mobile landing page and see
2015, mobile commerce will reach $119 billion worldwide2. how it performs before committing. it’s a relatively small
Can you afford to wait while your competitors beat you to investment and will provide learning you can leverage when
the punch? you build a full mobile site.
1. Gartner, “Gartner’s Top Predictions for IT Organizations and Users, 2010
and Beyond: A New Balance,” 2010
2. Forrester Research via Google, “What Users Want from Mobile,” July 2011 Q: As a primarily local business, do I need this?
A: Mobile is very important for local businesses.
Q: I’ve already invested in mobile ads. Isn’t that enough? When your customers are out and about, they could
A: Mobile ads are a great advertising solution because they be looking for the closest business of your type, from
reach consumers in a targeted and efficient way. But imag- gas stations and restaurants to legal or medical help.
ine this: a customer has just clicked on your mobile search in fact 95% of smartphone users have looked for local
ad and reaches your…desktop site. They have a negative information on their phones4.
experience, and it leaves them with a bad feeling about your 4. Google, “The Mobile Movement: Understanding Smartphone Users,” 2011
business. in short, if you run mobile ads that lead to a non-
mobile-friendly site, you’ve only done half the job.

9. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
contact
For questions or more information, please feel
free to contact our sales team at any time:
Name: Keith Douglas
Phone: 678.978.4125
Email: keith.douglas@appvault.com