Livingly Media's Co-founder, President, and COO, Danny Khatib shares his experience with AppNexus' header bidding solution.

1. Livingly Media’s Experience
With Header Bidding
1
Feb 23, 2016
AppNexus Inc. — Confidential – Not for Distribution

2. 2 AppNexus Inc. — Confidential – Not for Distribution
Danny Khatib
President and COO, Livingly Media
bd@livingly.com
Mike McNeeley
Senior Product Manager, AppNexus
mmcneeley@appnexus.com
Presenters and Intro

3. Livingly Media & AppNexus
AppNexus Inc. - Confidential – Not for Distribution3
AppNexus is one of the
FASTEST HEADER BIDDING
partners for Livingly
GROWTH IN TWO MONTHS
INCREMENTAL
REVENUE

4. Livingly Media & AppNexus
AppNexus Inc. - Confidential – Not for Distribution4
The rise of header bidding
Livingly’s experience with
header bidding
Livingly’s recommendations
for publishers considering
header bidding
Q & A
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2
3
4
Topics

5. The Rise of
Header-Bidding
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6. Header-Bidding — Gains Steam in Ad Tech
AppNexus Inc. - Confidential – Not for Distribution6
THE RISE OF HEADER BIDDING
‘The ad tech
industry is waging a
secret war on
Google’
‘The Rise Of 'Header
Bidding' and The
End of The Publisher
Waterfall’
‘HEADER BIDDING – Another nail
in the second-price coffin’
‘WTF
is header bidding?’

7. Header bidding allows SSPs & buyers to submit their price into the publisher adserver.
• Higher Yield for Publishers
• True competition between Guaranteed, Network and RTB demand
• Allows Demand partners to compete with AdX in EDA setup
• Higher cookie match for participants
• Improved Auction Mechanics
• Header bidding set up can eliminate the need for ‘waterfall’ integration set up
• Addition of header bidding does not disrupt existing waterfall
• Higher fill rates
• Minimizes impression waste
AppNexus Inc. - Confidential – Not for Distribution7
THE RISE OF HEADER BIDDING
Why is Header-Bidding on the Rise?

8. 8 AppNexus Inc. — Confidential – Not for Distribution
Discussion on
Livingly’s Experience
with Header Bidding

9. • When and why did Livingly decide to do header bidding?
• What were Livingly’s considerations as they evaluated header bidding partners?
AppNexus Inc. - Confidential – Not for Distribution9
LIVINGLY’S EXPERIENCE WITH HEADER BIDDING
Livingly: An Early Adopter of Header Bidding

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LIVINGLY’S EXPERIENCE WITH HEADER BIDDING
Implementation Experience
• How did Livingly implement header bidding?
• Did Livingly use a wrapper?
• What were the challenges specific to implementation?
• Did Livingly find support?

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LIVINGLY’S EXPERIENCE WITH HEADER BIDDING
Results with Header Bidding
• What went well?
• What were the challenges?
• Overall Experience/ Results?
• How did this decision influence tech and business decisions for Livingly’s parent company?

12. 12 AppNexus Inc. — Confidential – Not for Distribution
Livingly’s
Recommendations for
Publishers Considering
Header Bidding

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LIVINGLY’S RECOMMENDATIONS
Recommendations for other Publishers
• What is your ideal number of header bidding partners to work with? How do you
evaluate partners once they are live?
• Do you have any other recommendations for smoother implementation?
• What are your thoughts on using wrappers?
• What is the future of header bidding? Is it a FAD?

14. Closing Remarks and Q&A
14 AppNexus Inc. — Confidential – Not for Distribution

15. Thanks!
For more information contact publishers@appnexus.com
AppNexus Inc. — Confidential – Not for Distribution

16. APPENDIX
16 AppNexus Inc. — Confidential – Not for Distribution