Over the last two years, Google Play has seen phenomenal growth in Germany. In 2014, its annual app revenue was more than twice what it was in 2013. This growth helped Google Play recently surpass iOS in monthly revenue. However, iOS revenue also continues to grow in Germany as the whole app economy expands. Spend per active device is on the rise in both stores, making Germany an interesting market for both local publishers and publishers looking for international expansion. Our latest free report, Google Play’s Rapid Rise in Germany, investigates what’s behind this phenomenal growth over the last couple of years and which categories are generating the majority of Germany’s Google Play app revenue. Below is what you can learn from our free report: Annual Google Play Revenue in Germany Grew 150% in 2014 Germany’s Google Play revenue saw dramatic growth throughout 2014. Its continued climb recently carried it past the iOS App Store by monthly revenue in Germany. This differs markedly from the United Kingdom, Europe’s biggest app market, where the iOS App Store remains the clear king of app revenue generation. Spend Per Device on Google Play More Than Doubled in 2014 Android device install base and Google Play downloads are growing in Germany, but Google Play revenue growth is outpacing them both. It appears that German consumers are increasingly willing to make purchases through the app stores. The ‘Long Tail’ Helped Grow Game Revenue Games account for the vast majority of Google Play revenue in Germany. But it’s not only the top games that benefit from the thriving app market. Games ranked outside the top 100 by revenue made significant gains over the past year.

1. Google Play’s Rapid
Rise in Germany

2.
Google Play’s Rapid Rise in Germany
Table of Contents
1. Google Play App Revenue Surpassed iOS in Germany
● Annual Google Play Revenue in Germany Grew 150% in 2014
2. Behind Germany’s Google Play Revenue Growth
● Android Device Installed Base Grew 20% Year­Over­Year
● Google Play Sees Twice the Downloads of iOS
● Spend Per Device More than Doubles in 2014
● Carrier Billing May Assist Spending on Google Play
3. Driving Google Play Revenue in Germany
● Games Contribute 85% of Google Play Revenue
● The ‘Long Tail’ Helps Grow Game Revenue
4. Future Growth for Germany’s App Economy
● Device Forecasts Point to Continued Gains for Google Play
5. Recap
​http://www.appannie.com/intelligence/ 2

3.
Google Play’s Rapid Rise in Germany
1. Google Play App Revenue Surpassed
iOS in Germany
Annual Google Play Revenue in Germany Grew 150% in
2014
In 2014, Germany was the sixth largest market by combined iOS App Store and Google Play
revenue. This made it the second largest market in Europe, trailing only the United Kingdom.
Revenue in the German app market is growing rapidly — combined iOS and Google Play
revenue in Germany was around 70% higher in 2014 than in 2013. However, Germany is
distinct from the overall ​worldwide situation​ in that the majority of this 2014 revenue growth
was derived from Google Play. Google Play app revenue has grown so rapidly that it recently
surpassed iOS revenue in Germany. As distribution of revenue between app stores is a key
component informing publishers’ app strategies in different markets, we took a closer look at
what was driving the continued rise of Google Play in Germany.
​http://www.appannie.com/intelligence/ 3

4.
Google Play’s Rapid Rise in Germany
Although the iOS App Store showed continued revenue growth throughout 2014, revenue in
Google Play exploded. Revenue in 2014 from iOS in Germany was 1.3x 2013 revenue, while
2014 app revenue from Google Play was 2.5x its 2013 level. The resulting app market
distribution is significantly different from that in major European markets such as the United
Kingdom, where the iOS App Store remains the dominant player in app monetization.
In January 2015, revenue from the iOS App Store in the United Kingdom was approximately
2.3x app revenue from Google Play. In Germany for the same month, Google Play app
revenue was approximately 1.1x iOS App Store revenue.
​http://www.appannie.com/intelligence/ 4

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