Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Who Are We?
1. WHO ARE WE?
A Leader in the Industry
Founded in 2001, Apogee Search is the largest “pure-play” online marketing 4 OUR ACCOMPLISHMENTS
firm in the Southwest, and one of the 20 largest nationwide. Our corporate
headquarters are located in Austin, Texas, long recognized as a center of Apogee Search is one of
Internet innovation and expertise. The management team at Apogee Search the fastest growing search
has almost 15 years of experience in search engine optimization, and over engine marketing agencies
10 years of experience with paid search management, which began with the in the United States, with
inception of paid search advertising in early 1998. numerous certifications,
industry badges, and
Backed by a rapidly growing staff of full-time, Internet marketing professionals, national recognition from
Apogee Search delivers solutions across a number of industries. We have just the Inc. 500, the Austin
one main goal—increasing revenue for our clients. That is why we supply all Business Journal’s Fast 50,
the tools and business expertise required to turn a company’s online efforts and most importantly, the
into strategic revenue generators. accolades from our clients.
We never lose our focus on the actual business of our clients—their specific
markets, competition, unique selling advantages, revenue goals, and long-term
expectations. Our approach is always centered on the bottom line, providing
precise, metrics-based solutions for all of our clients. From our powerful search
engine optimization and customized paid search campaigns, to our successful
portfolio of website effectiveness consulting and design, the specialists at
Apogee Search are committed to helping our clients reach their ultimate return
on investment (ROI) and business goals.
Our staff is highly trained in statistical significance and quantitative research.
We use powerful web analytics for precise evaluations of website volume
and visiting patterns. We utilize proven methods to help clients carefully
manage their ROI to meet specific budgetary requirements. Having worked
with hundreds of high-profile clients, the specialists at Apogee Search are AMBASSADOR
well versed in managing successful search marketing campaigns that deliver
proven, measurable results.
44 WHY APOGEE SEARCH?
4
Search marketing is a competitive practice, and the companies running the
most strategic, effective, and efficient campaigns are the ones who will add
the most to their bottom line. Search marketers not only have to make good
decisions, they have to make better decisions than the competition as they
compete for the same keywords. Apogee Search’s value-based approach
to online marketing thrives in this competitive environment and our strategic
thought leadership coupled with industry leading expertise has propelled
hundreds of companies to the top! We believe our results speak for themselves
and our clients think so too. Apogee Search
6207 Sheridan Avenue
Suite 200
Austin, Texas 78723
p. 800.984.3041
f. 512.583.4205
www.apogee-search.com
2. WHO ARE WE?
44 TECHNOLOGY
4
“We have enjoyed working
When managing search marketing campaigns for hundreds of clients, with Apogee Search for years,
technology solutions become extremely important for both in-depth data analysis and our long relationship is due
and operational efficiencies. We have developed processes around a number of to the consistent, high-quality
proprietary tools that allow our search specialists to quickly identify and resolve results on both paid search and
campaign deficiencies. This means that our campaign management teams natural search. Technology is
are always well-informed, always prepared, and always improving campaign a competitive industry, but we
performance across the board. have seen great results from the
campaigns, including holding top
5 rankings for several key terms.”
44 EXPERIENCE
4
David Rowe,
As more and more traditional agencies, consultants, and Internet start-ups are VP, Global Marketing and Alliances
diving head first into offering search marketing services, we like to remind our Rimini Street, Inc.
customers that we have been managing search marketing campaigns since
the channel emerged, and we have learned a few things over the years. “Being in the loan refinancing
We continually fine-tune our strategies and processes to improve campaign space, our target keywords
performance and service quality. We cater to the special needs of many different are highly competitive. Before
campaign types, including B2B, B2C, lead generation, e-commerce, branding, Apogee Search’s SEO campaign,
and a number of specialized verticals. And our proven ability to deliver results we were stuck on the third page
time and time again has awarded us with a long list of happy clients. of Google for our most important
keyword. Thanks to their efforts
we’re now ranked number one!”
44 PERFORMANCE
4
Brian Jones,
At the top of every advertiser’s priority list is campaign performance. Ultimately,
Director of Marketing
every marketing campaign should drive revenue, whether from direct online
rateGenius
sales or from high quality leads generated for a sales team. For this reason,
Apogee Search maintains an unwavering focus on bottom line results. And this
focus comes with substantial rewards for our clients. Apogee clients typically “Apogee Search has worked
experience a 30% to 50% improvement in bottom line campaign performance wonders for iKey’s search
within their first six months of management. While other service providers work to engine optimization and pay
drive traffic, Apogee Search works to drive revenue for its customers. per click campaigns. The
expertise of the staff, combined
with their professionalism and
44 SERVICE
4 quick response, has resulted in
significant cost savings, as well
At the core of Apogee’s services is a talented staff of over 50 dedicated as improvements in both the
search marketing professionals. Our services team members undergo rigorous quantity and quality of leads.”
and ongoing training to keep abreast of new developments and strategies for
high performance search campaign management. More importantly, the entire Danielle Nepustil,
Apogee team is ingrained with a customer-centric approach to campaign Marketing Programs Manager
management. Every client is assigned a dedicated account manager and search iKey
specialist. We strive to develop close relationships with our clients to better
understand their overall goals and to leverage non-search marketing activities
into their search campaign strategies. Apogee Search
6207 Sheridan Avenue
Suite 200
Austin, Texas 78723
p. 800.984.3041
f. 512.583.4205
www.apogee-search.com