1. APOGEE SEARCH MARKETING
Website Effectiveness
Strategy and Consulting 4 INDUSTRY LEADERS
Paying for increased traffic to a website with a poor conversion rate is like Apogee Search is one of a
pouring water into a leaky bucket. Apogee Search’s website effectiveness select group of companies
practice leverages your existing traffic into more conversions on your site, worldwide that have been
ultimately generating maximum revenue. We are dedicated to improving certified as a Google
Website Optimizer Authorized
the function and productivity of your website through in-depth conversion Consultant. This dynamic area
consulting, specialized testing programs, and tracking and analytics strategies. of focus compliments all of our
website effectiveness offerings.
Through our website effectiveness portfolio of services, you can expect the
Our website effectiveness
following results: solutions aim to increase
conversion rates to make
• Increases in your conversion rates the most of natural search,
• Enhanced ROI of your existing online marketing programs paid search, and other
online marketing campaigns.
• Insight into the needs of your potential customers Apogee Search’s website
• Expert website conversion strategies and continued support effectiveness services will
also provide increased data
Whether your website is designed to gather leads, sell products or services, visibility in order to deliver
accurate ROI of your online
or simply distribute information, Apogee can help increase its effectiveness marketing activities.
to meet your goals. We can accommodate your individual business needs
by testing a couple of ideas or providing a complete solution. We offer
the following services to increase your conversion rates, and therefore the
profitability of your website:
44 HEURISTIC
4 WEBSITE EVALUATION:
If your website needs a conversion tune-up, but you want to avoid the
time and expense of a site redesign, or just want to ensure that a redesign
focuses on the right elements, a heuristic evaluation might be right for you.
This in-depth analysis of your website uses industry best practices, Apogee
experience and experiments, and your own analytics data to uncover
specific elements in need of adjustments, and aspects that are currently
working well.
44 LANDING
4 PAGE DESIGN AND TESTING:
Apogee Search
Specially formulated landing pages can significantly improve your
6207 Sheridan Avenue
conversion rate, multiplying the results of your paid search campaign. Suite 200
Apogee designs landing pages based on conversion best practices and Austin, Texas 78723
conducts testing with Google Website Optimizer to ensure performance. p. 800.984.3041
f. 512.583.4205
www.apogee-search.com

2. APOGEE SEARCH MARKETING
44 A/B
4 AND MULTIVARIATE TESTING:
Website testing is not just for landing pages. Testing potential changes to
your homepage, product pages, shopping cart process, and other pages
can increase the overall conversion rate of your website, thus increasing
the ROI of your online marketing efforts. Apogee Search is a Google
Website Optimizer Authorized Consultant with expert knowledge in
implementation, troubleshooting, and best practices to ensure successful
tests using Google Website Optimizer. If testing needs go beyond the
scope of Google Website Optimizer, Apogee will recommend the best
tool for your website.
44 STRATEGIC
4 PERSONA MODELING:
Personas are rich descriptions of your representative customers that go
beyond demographics to include their needs, values, online habits, and
decision making process. Persona models turn faceless website visitors into
real people that you know how to speak to. By using the value triggers
of each persona, decisions about website content, navigation, and
features are greatly simplified. The value goes beyond your website—once
created, personas can also be used throughout your company to inform
marketing and sales activities.
Apogee Search
6207 Sheridan Avenue
Suite 200
Austin, Texas 78723
p. 800.984.3041
f. 512.583.4205
www.apogee-search.com