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Why you should add the Googlebutton to your website Powered by: www.XGenSocialMarketing.com
This will help webmasters discover: What it is Why you should care How can users see it  How to put it on your website How to analyze the effects of the button
Whatisit? Powered by: www.XGenSocialMarketing.com
When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the                 or                     buttons “…Your +1′s are public. They can appear in Google search results, on ads, and sites across the web.   - Google Powered by: www.XGenSocialMarketing.com
When users like a search result, they click on the           Button **Image from Google website Now people in their network can see that they           the search result Powered by: www.XGenSocialMarketing.com
Where can users find it? **Official Google slide Powered by: www.XGenSocialMarketing.com
Who can see it? **Official Google slide Powered by: www.XGenSocialMarketing.com
Butthe question remains:Whyshouldwebmasterscare? Powered by: www.XGenSocialMarketing.com
=  It encourages people to visit your website over your competitors as it has been recommended by many people. Powered by: www.XGenSocialMarketing.com
which means… **Official Google slide **Official Google slide Powered by: www.XGenSocialMarketing.com
     …websites that have many        clicks will provide Google with an extra incentive to rank them higher for related search terms. Powered by: www.XGenSocialMarketing.com
But it won’t  affect paid ads **Official Google slide Powered by: www.XGenSocialMarketing.com
Howcan users see thebutton in their searchresults?
They need a Google Profile… Create a profile by going to https://profiles.google.com/and following the prompts **Image from Google website Powered by: www.XGenSocialMarketing.com
….And then they need to go to http://www.google.com/experimental and click “Join this experiment” Click here **Image from Google website Powered by: www.XGenSocialMarketing.com
Howdoyouputit onyour website? Powered by: www.XGenSocialMarketing.com
Go to http://www.google.com/webmasters/+1/button/ Customize the button according to your preference Then copy and paste the code onto your site or blog **Image from Google website Powered by: www.XGenSocialMarketing.com
You should place the         :         Above the screen fold, near the title, and close to sharing links  At the beginning and end of an article or story On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it Powered by: www.XGenSocialMarketing.com
Howdoyouanalyze theeffects of thebutton? Powered by: www.XGenSocialMarketing.com
Create an account on Webmaster Tools Go to: www.google.com/webmasters/tools/ Then login to look at.. Powered by: www.XGenSocialMarketing.com
* The Search Impact report helps you see how +1‘s affect your organic search traffic.  *The Activity report shows how many times your pages have been +1’d *The Audience report provides geographic and demographic info about the people who’ve +1’d your pages.  Powered by: www.XGenSocialMarketing.com
Track other Social buttons in Google Analytics The Social Engagement report: see how site behavior changes for visits that include social buttons.  The Social Actions report: Track the number of social actions i.e. Tweets The Social Pages report: Lets you see which page has the highest social actions Powered by: www.XGenSocialMarketing.com
recommends webmasters: **Official Google slide Powered by: www.XGenSocialMarketing.com
If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to your website.. Powered by: www.XGenSocialMarketing.com
Visit www.XgenSEO.com for more information Powered by: www.XGenSocialMarketing.com

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Google +1 Button: What Is It And Why Should You Care?

  • 1. Why you should add the Googlebutton to your website Powered by: www.XGenSocialMarketing.com
  • 2. This will help webmasters discover: What it is Why you should care How can users see it How to put it on your website How to analyze the effects of the button
  • 3. Whatisit? Powered by: www.XGenSocialMarketing.com
  • 4. When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the or buttons “…Your +1′s are public. They can appear in Google search results, on ads, and sites across the web. - Google Powered by: www.XGenSocialMarketing.com
  • 5. When users like a search result, they click on the Button **Image from Google website Now people in their network can see that they the search result Powered by: www.XGenSocialMarketing.com
  • 6. Where can users find it? **Official Google slide Powered by: www.XGenSocialMarketing.com
  • 7. Who can see it? **Official Google slide Powered by: www.XGenSocialMarketing.com
  • 8. Butthe question remains:Whyshouldwebmasterscare? Powered by: www.XGenSocialMarketing.com
  • 9. =  It encourages people to visit your website over your competitors as it has been recommended by many people. Powered by: www.XGenSocialMarketing.com
  • 10. which means… **Official Google slide **Official Google slide Powered by: www.XGenSocialMarketing.com
  • 11. …websites that have many clicks will provide Google with an extra incentive to rank them higher for related search terms. Powered by: www.XGenSocialMarketing.com
  • 12. But it won’t affect paid ads **Official Google slide Powered by: www.XGenSocialMarketing.com
  • 13. Howcan users see thebutton in their searchresults?
  • 14. They need a Google Profile… Create a profile by going to https://profiles.google.com/and following the prompts **Image from Google website Powered by: www.XGenSocialMarketing.com
  • 15. ….And then they need to go to http://www.google.com/experimental and click “Join this experiment” Click here **Image from Google website Powered by: www.XGenSocialMarketing.com
  • 16. Howdoyouputit onyour website? Powered by: www.XGenSocialMarketing.com
  • 17. Go to http://www.google.com/webmasters/+1/button/ Customize the button according to your preference Then copy and paste the code onto your site or blog **Image from Google website Powered by: www.XGenSocialMarketing.com
  • 18. You should place the : Above the screen fold, near the title, and close to sharing links At the beginning and end of an article or story On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it Powered by: www.XGenSocialMarketing.com
  • 19. Howdoyouanalyze theeffects of thebutton? Powered by: www.XGenSocialMarketing.com
  • 20. Create an account on Webmaster Tools Go to: www.google.com/webmasters/tools/ Then login to look at.. Powered by: www.XGenSocialMarketing.com
  • 21. * The Search Impact report helps you see how +1‘s affect your organic search traffic. *The Activity report shows how many times your pages have been +1’d *The Audience report provides geographic and demographic info about the people who’ve +1’d your pages. Powered by: www.XGenSocialMarketing.com
  • 22. Track other Social buttons in Google Analytics The Social Engagement report: see how site behavior changes for visits that include social buttons. The Social Actions report: Track the number of social actions i.e. Tweets The Social Pages report: Lets you see which page has the highest social actions Powered by: www.XGenSocialMarketing.com
  • 23. recommends webmasters: **Official Google slide Powered by: www.XGenSocialMarketing.com
  • 24. If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to your website.. Powered by: www.XGenSocialMarketing.com
  • 25. Visit www.XgenSEO.com for more information Powered by: www.XGenSocialMarketing.com