1. •India -biggest contributor to the automobile
industry
Major growth in motorcycle segment.
Majority of Indians (especially the youngsters)
prefer bikes rather than cars.
Capturing a large share in the two-wheeler industry
Competition is in the premium segment between
Hero Honda and Bajaj.
MOTORBIKES IN INDIA

2. Hero Motocorp
 No: 1- Superior technical skills
 Started in 1984 with Joint venture with Hero
Cycles in India & Honda company in Japan
 In 2010 Honda Moved out of Joint venture &
Company renamed Hero MotoCorp
 Growth of 19.68% from 2010 to 2011
 Commitment is to customer - Quality &
Excellence
 Benchmarked manufacturing facilities
 Sales exceeding 5lakhs in Jan 2011

3. BRANDS OF HERO HONDA
 Hero Honda Achiever
 Hero Honda CD Dawn
 Hero Honda CD Deluxe
 Hero Honda Glamour
 Hero Honda Karizma
 Hero Honda Passion Plus
 Hero Honda Splendor
 Hero Honda Splendor NXG
 Hero Honda CBZ X-Treme
 Hero Honda Hunk
 Karizma ZMR FI
 Hero Honda Glamour FI
Source:http://auto.indiamart.com/motorcycles/

4.  Bajaj auto has posted growth of 18.00% in the
month of January 2011 (from 2.69 to
3.17units)
 TVS Motors has reported growth of11.36%
 Yamaha reported a growth of 55.04%
 HMSI with a growth of 15.74%, growing fast
but sales are constraint by capacity.
 HMSI setting a goal of 4million units by
mid2013
Source: http://bikeadvice.in/indian-bike-sales-figure-2011/
Market Analysis

5. Customers & Sales Of Hero
Upto june 30 Upto Sept 30 Upto Dec 31 Upto March 31
1234039
2519983
1428030 1454131
Sales Of 2010-11
Series1
 Year end sales of 5402444 total at 2010
 Currently company’s 3 operational plants have 5.6
million units capacity
Source: www.heromotocorp.com/corporate

6. RANKING OF THE COMPANIES ACCORDING TO
THERE SALES
COMPANIES 2009-10 2010-11
HERO HONDA 389802 466524
BAJAJ 232939 276622
TVS 125578 161729
YAMAHA 22408 28597
SUZUKI 20448 28598
MAHINDRA 10008 15623

7. 0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
HERO HONDA BAJAJ TVS YAMAHA SUZUKI MAHINDRA
2009-10
2010-11
Source: http://bikeadvice.in/indian-bike-sales-figure-2011/
COMPETITORS IN MARKET