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Twitter Basics for Business
Twitter is for everyone.

“At its core, Twitter is a public forum where
anyone can read, write and share messages.}
-Twitter
Keeping it short!
●

All message are 140-character or less at the
moment. They can include text, full or
shortened links to images, video, podcasts,
email addresses etc.
(RT)
retweet
12

10

8

Column 1
Column 2
Column 3

6

4

2

0
Row 1

Row 2

Row 3

Row 4
Tweet (noun)
A message posted via Twitter containing 140
characters or less.
Tweet (verb)
Tweet, tweeting, tweeted. The act of posting a
message through a Tweet.
Mention
●

Bring a Tweet to a user’s attention by including their @username in a Tweet.
This is called a mention and will appear to the @username you mentioned
as well as to all of your followers. You can see who mentioned you in the
mention section of your Twitter profile.
Message (or DM)
●

●

A direct message (DM) is a private message
that only you and the recipient can see. To DM
someone, start your Tweet with DM or D,
RT ( Retweet)
The Hashtag!
●

Associated with Twitter,

Tumblr, Pinterest, Instagram,
YouTube, Google Plus & Facebook
Fast forward to October of 2007, when Nate Ridder, a resident of San Diego,
California started appending all his posts with the hashtag #sandiegofire. It was
intended to inform people worldwide about the ongoing wildfires in the area at
the time.
Downside of hashtags
●

-you don't own them

●

there are no rules or guidelines.

●

anyone else can grab it and exploit it.
Upside of the hashtag!
●

follow an online Tweet Chat,

●

create trends,

●

facilitate an online conversation

●

●

can be used to congregate a group of
attendees at an event
Bring together a community #surreybc
Top 5 Ways to Increase Followers.
1. Your biography should be complete, if you have brick and mortar, tell them
were you are, list your website and what your best # Hashtag is..
2. Put a link to your Twitter account wherever possible.
A) email signature B) your website C) Facebook D) LinkedIn e)Others links and
3.Find ways to incorporate your community with Twitter through different Apps
and marketing programs. Share your specials and good news and let your
current followers tell two friends.
4. Pictures and Video get more attentions quite often. Look how you can
promote your business through visual communications! It is more likely to be
shared and followed.
5. Make sure people can retweet your content by leaving 10 to 15 blank
characters at the end of your tweet.
Simple: Scheduling/Following
Promotions on Twitter
How to access Twitter
●
●

●

●

On your smart phone -just download the app
Instagram app on your phone will push to
Facebook and twitter
Foursquare will push your checkins to your
Twitter and Facebook accounts.
The option will be endless and connection as
many as you want them to be.
There is so much to listen to, remember
hashtags will help you sort and listen!
Twitter Basics for Business Surrey Board of Trade presentation Social Media Classes

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Twitter Basics for Business Surrey Board of Trade presentation Social Media Classes

  • 2.
  • 3. Twitter is for everyone. “At its core, Twitter is a public forum where anyone can read, write and share messages.} -Twitter
  • 4. Keeping it short! ● All message are 140-character or less at the moment. They can include text, full or shortened links to images, video, podcasts, email addresses etc.
  • 5.
  • 6.
  • 8.
  • 9. 12 10 8 Column 1 Column 2 Column 3 6 4 2 0 Row 1 Row 2 Row 3 Row 4
  • 10. Tweet (noun) A message posted via Twitter containing 140 characters or less.
  • 11. Tweet (verb) Tweet, tweeting, tweeted. The act of posting a message through a Tweet.
  • 12. Mention ● Bring a Tweet to a user’s attention by including their @username in a Tweet. This is called a mention and will appear to the @username you mentioned as well as to all of your followers. You can see who mentioned you in the mention section of your Twitter profile.
  • 13. Message (or DM) ● ● A direct message (DM) is a private message that only you and the recipient can see. To DM someone, start your Tweet with DM or D,
  • 15. The Hashtag! ● Associated with Twitter, Tumblr, Pinterest, Instagram, YouTube, Google Plus & Facebook Fast forward to October of 2007, when Nate Ridder, a resident of San Diego, California started appending all his posts with the hashtag #sandiegofire. It was intended to inform people worldwide about the ongoing wildfires in the area at the time. Downside of hashtags ● -you don't own them ● there are no rules or guidelines. ● anyone else can grab it and exploit it.
  • 16. Upside of the hashtag! ● follow an online Tweet Chat, ● create trends, ● facilitate an online conversation ● ● can be used to congregate a group of attendees at an event Bring together a community #surreybc
  • 17. Top 5 Ways to Increase Followers. 1. Your biography should be complete, if you have brick and mortar, tell them were you are, list your website and what your best # Hashtag is.. 2. Put a link to your Twitter account wherever possible. A) email signature B) your website C) Facebook D) LinkedIn e)Others links and 3.Find ways to incorporate your community with Twitter through different Apps and marketing programs. Share your specials and good news and let your current followers tell two friends. 4. Pictures and Video get more attentions quite often. Look how you can promote your business through visual communications! It is more likely to be shared and followed. 5. Make sure people can retweet your content by leaving 10 to 15 blank characters at the end of your tweet.
  • 19.
  • 20.
  • 22.
  • 23.
  • 24.
  • 25. How to access Twitter ● ● ● ● On your smart phone -just download the app Instagram app on your phone will push to Facebook and twitter Foursquare will push your checkins to your Twitter and Facebook accounts. The option will be endless and connection as many as you want them to be. There is so much to listen to, remember hashtags will help you sort and listen!