Anurag Lal covers data security and privacy issues as they relate to mobile consumer engagement and the exponential growth in mobile messaging app user activity. This was the keynote speech at the MEF Global Consumer Trust Summit Keynote Presentation. Anurag Lal is CEO of Infinite Convergence, makers of secure enterprise messaging platform NetSfere and a company that handles over 1 trillion mobile messages annually.

1. BUILDING TRUSTED ENGAGEMENT CHANNELS
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NetSfereSecure Enterprise Messaging
Keynote Speech, June 23, 2016
MEF Global Consumer Trust Summit
Anurag Lal, CEO, Infinite Convergence

2. AGENDA
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Mobility & Messaging Phenomena
Enabling Trusted Engagements @ Infinite Convergence
Mobile Ecosystem & Consumer Data

3. Mobile Consumer Engagement
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An extremely engaged mobile consumer is the key to a thriving mobile ecosystem
MEDIA &
CONTENT
PROVIDERS SERVICE PROVIDERS
TECHNOLOGY &
PLATFORM
PROVIDERSFINANCIAL
INSTITUTIONS
MOBILE
OPERATORS DEVICE
MANUFACTURERS
GOVERNMENT &
REGULATORY
AGENCIES
APP DEVELOPERS

4. Consumer Data & Engagement
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Consumer data is critical for customer engagement
 Nature of data collected, stored and analyzed for consumer engagement
 Transactional Data
 Behavioral Data
 Contextual Data
 Consumer Data is driving innovation
 Via customized experiences
 Creating new opportunities
 But the challenges remain
 Building trust with consumers who hold vital data
 Creating partnerships within and outside the core Mobile Ecosystem
 Finding ways to collaborate, gain insight & implement the results quickly

5. MOBILITY & MESSAGING
PHENOMENA
NetSfereSecure Enterprise Messaging

6. Mobile User Behavior – Messaging vs Others
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0% 20% 40% 60% 80% 100% 120%
Maps
Music
Games
Video streaming
News
Photos
Social
Email
Internet
Voice/video calls
Mobile Messaging
Source: Pew Research Center, 2015
Messaging is now #1 in use and
popularity on mobile devices,
exceeds voice and email
Mobile devices has changed the way people communicate
6.3 BN
Mobile Users
by 2020

7. USERS
2015
Mobile Messaging App User Growth
Copyright, Proprietary and Confidential – Infinite Convergence Solutions Inc.
Mobile messaging is pervasive
Of Smartphone
Users
2015
1.5+ B 65% 4.2+ B
Source: eMarketer, 2015, GSMA 2016
USERS
Projected By 2020

8. Mobile Messaging – The Data Challenge
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Enterprises & Consumers are vulnerable and at risk
SECURITY
CONTROL
COMPLIANCE
Unsecured consumer messaging apps compromise confidential data putting all
stakeholders ( Enterprises, Customers, Suppliers, Partners) at tremendous risk
Lack of control severely limits Stakeholder's ability to manage and store confidential
information securely without compromising the integrity of the data
Vulnerable to statutory regulations and policy non-compliance

9. MOBILE MESSAGING:
ENABLING TRUSTED ENGAGEMENTS
@ INFINITE CONVERGENCE
NetSfereSecure Enterprise Messaging

10. Mobile Operators
The Dumb Pipe Challenge
Copyright, Proprietary and Confidential – Infinite Convergence Solutions Inc.
Operators need to be more visible, more knowledgeable of consumer habits to deliver value
 Mobile continues to drive growth and innovation
 Mobile Industry generated $3.1 TN in value as contribution to world GDP in 2015
 78% of this value - on top of mobile operators networks and 4.7 B unique subscribers
Source: GSMA Intelligence, The Mobile Economy 2016
Consumer Data Driven Value

11. Enterprises
The Data Security and Privacy Challenge
Copyright, Proprietary and Confidential – Infinite Convergence Solutions Inc.
Unsecure consumer messaging apps for business communication are prevalent
Source: Infinite Convergence Survey and Study, 2015

12. Enterprises
The Data Security and Privacy Challenge
Copyright, Proprietary and Confidential – Infinite Convergence Solutions Inc.
Lack of understanding concerning 3rd party app security vulnerability
Source: Infinite Convergence Survey and Study, 2015

13.  Consumer data is an important aspect of the holistic service experience
 Privacy and trust is imperative to ensuring consumer confidence
 All aspects of mobile ecosystem including mobile messaging
 An opportunity exists to give control and ownership back to the consume
 Industry to collaborate on best practices, standards and governance
BUILDING TRUSTED ENGAGEMENTS
NetSfereSecure Enterprise Messaging

14. Copyright, Proprietary and Confidential – Infinite Convergence Solutions Inc.
THANK YOU
Secure Enterprise Messaging
NetSfere
www.netsfere.com
Connect With Me:
Personal Site: Anuraglal.com
LinkedIN: www.linkedin.com/in/anuragl
Twitter: @AnuragL