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Search Engine Optimization,[object Object],Search Engine Optimization,[object Object],Search Engine Optimization,[object Object]
How Search Engines Work,[object Object],Search engines have two main components,[object Object],Crawler (Bot, spider),[object Object],Fetches information from web pages,[object Object],	Algorithm,[object Object],Determine relevancy by considering content ,[object Object],		on the web page.,[object Object],Search Engine Optimization,[object Object]
What is SEO,[object Object],Making your web site the best it can be for your site visitors ,[object Object],And the search engines,[object Object],SEO helps you in,[object Object],[object Object],    the crawler,[object Object],[object Object],    algorithm,[object Object],[object Object],Search Engine Optimization,[object Object]
History of SEO,[object Object],2006,[object Object],2010,[object Object],1998,[object Object],2002,[object Object],2008,[object Object],1994,[object Object],2000,[object Object],2004,[object Object],1996,[object Object],Yahoo! Directory launches. Its dominance as a search engine in years to come will make search engine submission a key activity of SEOs,[object Object],In response to the dominance of on page SEO, algorithm cracking software is developed,[object Object],Google announced a campaign against paid links that transfer PageRank,[object Object],Google toolbar, for the first time SEOs have a record of their PageRank,[object Object],Google launches,[object Object],Search engines change their algorithms of ranking websites,[object Object],Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant,[object Object],Web crawler, the world’s first full text index of the web, is launched,[object Object],Inktomi powers MSN’s search debut,[object Object],Google AdWords launches with a CPM model,[object Object],Danny Sullivan moderates the first ever SEO conference, Search Engine Strategies,[object Object],Search Engine Optimization,[object Object]
Main Purposes of SEO ,[object Object],Search Engine Optimization,[object Object]
Cornerstone of an SEO Program ,[object Object],Keywords are the ‘Search queries’  people might use to search information,[object Object],Keyword Research is Key because,[object Object],[object Object]
Search engines want to show the best pages
Having the best page is your SEO goal
You need to know what keywords are being used
Using keyword research tools helps you know what searched forSearch Engine Optimization,[object Object]
Creating a Search-Friendly Website,[object Object],Brainstorming Main Categories and Subcategories For The Web Site,[object Object],How pages are linked together tells people and Search engines what’s important,[object Object],Find what people most interested and create categories accordingly,[object Object],More Clicks to a page receives less important to it,[object Object],Link Juicing,[object Object],Link important pages to home page of the site and use links with keywords.,[object Object],Using Keywords in Domain Names and URLS,[object Object],Search Engine Optimization,[object Object]
Advantages of SEO,[object Object],Increased Visibility,[object Object],Increase visibility of particular website on the internet among other uncountable number of websites and thus increase the chances of someone actually coming across his site and using it. ,[object Object],Higher Rankings,[object Object],SEO is considered a success when these search engines enable website to rank higher then other websites who answer to the same ‘word’ or ‘phrase’ search.,[object Object],Internet Marketing,[object Object], If the optimization of the website is effective than the chances, are that endeavour of marketing products and services on the internet will be successful.,[object Object],Search Engine Optimization,[object Object]

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Search engine optimization