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CREATIVE SUSTAINABILITY
 SUSTAINABILITY AS A
 DESIGN ASSET

Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
SEOS
 DESIGN + RESEARCH
 AGENCY
 SUSTAINABILITY FOCUS
 EST. 2007
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
IDBM
 CREATING A TEAM


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
LIKES + PRH + WEB
 SELECTING A NAME


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
AALTO DESIGN FACTORY
                                                                  Text
 JOINING A COMMUNITY


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
ATTRACTING CUSTOMERS


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
QUICK
 EXERCISE:


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
UNDERSTANDING PEOPLE
 BEHAVIORS
 NEEDS
 ASPIRATIONS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
MATERIALS
 RESPECTING PLANET
 PROCESSES
 SOLUTIONS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
CLIENTS
 BUSINESS MODEL
 GENERATING PROFIT
 OFFERING
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
REDEFINING
 COMPLEXITY


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
RESEARCH
 COLLECTING INFORMATION
 CATEGORIZING

Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
RESEARCH
 ANALYZING INFORMATION


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
TEACHING
 SHARING KNOWLEDGE
 LEARNING

Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
HELSINKI DESIGN WEEK
 CREATING DIALOGUE
 FUTURE OF URBAN
 SUSTAINABILITY
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
RESEARCH
PUBLISHING FINDINGS
PERCEIVED
SUSTAINABILITY
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
NOKIA
 GENERATING IDEAS
 PHONE LIBERATION WS
 ACTIVATE TO RECYCLE
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
... CALLS FOR
 PRACTICAL ACTION


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
DESIGN FORUM FINLAND
 EXHIBITING SOLUTIONS
 GLOCAL SHOPPER

Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
COMPTEL
 MANAGING PROJECTS
 SPAIN & FRANCE
 STANDS
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
FINNAIR
 REPURPOSING OLD
 LED TECHNOLOGY
 ECO DESIGN EXHIBITION
 2010
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
JALASVIRTA GROUP
 ADDRESSING ISSUES
 INTELLIGENT SHELTER
 FOR EMERGENCIES
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
PDP
 COLLABORATING
 MULTIDISCIPLINARY
 STUDENT TEAMS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
SAVE THE C
 PROACTIVE GENERATION
 ECO CHAIR

Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
ANTON & ANTON
 SHAPING LIFESTYLE
 HEALTHY
 LOCAL & ORGANIC
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
3 POINTS TO TAKE AWAY:
 MULTIPLE VIEWPOINTS
 COMPLEX ISSUE
 PRACTICAL ACTIONS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
THANK YOU!


Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
         Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

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Seos Design at Creative Sustainability Programme 16.12.2010

  • 1. CREATIVE SUSTAINABILITY SUSTAINABILITY AS A DESIGN ASSET Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
  • 2. SEOS DESIGN + RESEARCH AGENCY SUSTAINABILITY FOCUS EST. 2007 Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 3. IDBM CREATING A TEAM Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 4. LIKES + PRH + WEB SELECTING A NAME Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 5. AALTO DESIGN FACTORY Text JOINING A COMMUNITY Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 6. ATTRACTING CUSTOMERS Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 7. QUICK EXERCISE: Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 8. UNDERSTANDING PEOPLE BEHAVIORS NEEDS ASPIRATIONS Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 9. MATERIALS RESPECTING PLANET PROCESSES SOLUTIONS Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 10. CLIENTS BUSINESS MODEL GENERATING PROFIT OFFERING Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 11. REDEFINING COMPLEXITY Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 12. RESEARCH COLLECTING INFORMATION CATEGORIZING Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 13. RESEARCH ANALYZING INFORMATION Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 14. TEACHING SHARING KNOWLEDGE LEARNING Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 15. HELSINKI DESIGN WEEK CREATING DIALOGUE FUTURE OF URBAN SUSTAINABILITY Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
  • 16. RESEARCH PUBLISHING FINDINGS PERCEIVED SUSTAINABILITY Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
  • 17. NOKIA GENERATING IDEAS PHONE LIBERATION WS ACTIVATE TO RECYCLE Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 18. ... CALLS FOR PRACTICAL ACTION Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 19. DESIGN FORUM FINLAND EXHIBITING SOLUTIONS GLOCAL SHOPPER Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 20. COMPTEL MANAGING PROJECTS SPAIN & FRANCE STANDS Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
  • 21. FINNAIR REPURPOSING OLD LED TECHNOLOGY ECO DESIGN EXHIBITION 2010 Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 22. JALASVIRTA GROUP ADDRESSING ISSUES INTELLIGENT SHELTER FOR EMERGENCIES Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 23. PDP COLLABORATING MULTIDISCIPLINARY STUDENT TEAMS Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 24. SAVE THE C PROACTIVE GENERATION ECO CHAIR Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 25. ANTON & ANTON SHAPING LIFESTYLE HEALTHY LOCAL & ORGANIC Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
  • 26. 3 POINTS TO TAKE AWAY: MULTIPLE VIEWPOINTS COMPLEX ISSUE PRACTICAL ACTIONS Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010
  • 27. THANK YOU! Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010 Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010