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LEAN-AGILE CHANGE 
INITIATIVE AT YLE, YEAR ONE 
Mirette Kangas (YLE) & Antti Kirjavainen (Houston Inc.)
About us 
Mirette Kangas 
• Head of Development at 
YLE 
• Project Management 
background 
• Changing Media market, 
Lean and Agile 
Antti Kirjavainen 
• Organization coach 
• Developer background 
• Management 3.0 trainer 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Yle, the Finnish Broadcasting Company 
• 4 television channels 
• 9 radio channels 
• extensive online services 
• 20 regional radio services in 
Finnish, 5 in Swedish and 1 in 
Sámi 
• 8 regional television news 
broadcasts 
• 3,173 permanent employees 
(January 1, 2014) 
• Yle is financed by a tax paid by 
both individuals and 
companies. 
VALUES 
• Reliability 
• Independence 
• Respect for everyone 
GOALS 
• Yle serves all Finns 
• Yle provides value 
to the society 
• Yle has 
the media sector´s 
best competence
Yle´s web services 
Main services 
• Yle Areena (IPTV service), 
Finland's most appreciated online 
media brand 
• Yle News 
• Svenska.yle.fi 
Other services 
• Children 
• Learning 
• Web journalism 
• Buu.yle.fi 
• Vetamix 
All of Yle´s channels are streamed in Yle Areena
AREENA 
DEVELOPMENT 
ORGANIZATION 
First Initiative, Spring 2013
Activities 
Software Developers 
Head of Business 
Product People 
Steering Group 
Head of IT 
IT Managers 
Create Portfolio 
Backlog 
New ways 
of working 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
SUCCESSES
Increased visibility: daily meetings 
IT Managers Product People 
Software Developers 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Fostered collaboration inside the 
development organization 
IT Managers Product People 
Software Developers 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
KEY LEARNINGS
Improvement demands time 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Collaboration in decision-making is 
needed 
Software Developers 
Head of Business 
Product People 
Steering Group 
Head of IT 
IT Managers 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Areena: Consequences 
• Collaboration with YLE and Houston Inc. was 
strengthened due to weekly status, feedback and 
coaching sessions between Mirette and Antti 
• Essential in order to get ideas how to continue 
• And what happened next… 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
YLE’S VISION 
FOR INTERNET 
2015 
Second Initiative, Spring 2013
YLE’s Vision for Internet 2015 
• YLE had created an ambitious vision for company-wide 
internet business in early 2013 
• The vision was planned to be realized by 2015 
• Realization of the vision needed new kind of 
collaboration between different business units and 
technological functions at YLE 
• It was seen that that would require a significant shift 
in ways of working and management 
• There was no shared understanding of processes 
and decision-making 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
• Internet Vision 2015 Workshops 
• To facilitate the change to new ways of working and 
• To create shared understanding of the goals and 
content of Internet Vision 2015 
• Set of 8 workshops 
• ~60 people from all units at YLE 
• From all levels: experts, managers, directors 
• Different disciplines: developers, journalists, UX 
designers, producers, architects 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
SUCCESSES
Shared goal for all internet work 
• Customer perspective • Target condition for 
ways of working 
Photo by stavos (CC2.0 by-nc-nd) Photo by yuan2003 (CC2.0 by-nc) 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Roadmap operating model brought 
into use 
Roadmap meeting 
Every 2 weeks 
30 minutes 
Areena 
Service dev 
organizations 
News yle.fi 
frontpage 
Kids 
Learning 
Content 
creation 
Platforms 
Arch. 
Swedish 
Events 
Roadmap demo 
Every 2 months 
Roadmap 
retrospective 
Every 2 months 
Steering 
Group 
Reviews roadmap 
Every 3 months 
Roadmap 
Content related to 
work coordination 
(no direct customer 
impact) 
Surface. 
Customer 
impact. 
To 
steering 
group. 
Legend 
Yle.fi 
etusivu 
Areena 
U&A 
Lapset 
Oppi-minen 
Muu 
verkko-journalismi 
Svenska 
Alustat 
Väline 
Toiminta-malli 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Transparency of all internet work 
over organization boundaries 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
KEY LEARNINGS
Shared understanding of work is a 
prerequisite 
Photo by yuan2003 (CC2.0 by-nc) 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Hard to decide on suitable level of 
abstraction for roadmap items 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Internet Vision 2015: 
Consequences 
• Roadmap wall, meetings for communication and 
transparency of work between units have been running 
for a year 
• Roadmap is visible for all, accessible online in Trello 
• Using roadmap wall to communicate with board of 
directors on company-wide steering 
• YLE’s lean-agile change initiative is based on the 
introduction of these practices 
• SAFe was benchmarked as a reference implementation 
• Positive spirit of collaboration growing between different 
units 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
AREENA 
PORTFOLIO 
MANAGEMENT 
Third initiative, Autumn 2013
Goals (and commitment) for the new 
portfolio management 
Effective 
steering of 
Areena 
development 
Improve 
Visibility on 
Areena 
Development 
Improve 
collaboration 
with 
stakeholders 
@AgilePrague @mirettekangas @anttiki #yle #houstoninc
Goals and principles 
Effective 
steering of 
Areena 
development 
Identify and improve 
ineffective ways of 
working 
Improve 
Visibility on 
Areena 
Development 
Impact-based steering 
Improve 
collaboration 
with 
stakeholders 
Describe the customer 
impact of new 
development ideas 
Transparent division 
of responsibilities 
Working and 
transparent 
communication 
Transparent goals 
and decisions 
Modeling and 
improving the ways 
of working 
Stakeholder needs 
mapping 
Transparency of 
new development 
ideas, goals and 
decisions 
@AgilePrague @mirettekangas @anttiki #yle #houstoninc
Effective 
steering of 
Areena 
development 
Rolling planning, merging 
project planning and 
reporting 
Sharing all material in 
Improve 
Visibility on 
Areena 
Development 
Actions 
Improve 
collaboration 
with 
stakeholders 
Merging the portfolio 
management with Yle.fi 
roadmap and steering 
group 
Way of working for 
describing new 
development ideas 
Stakeholder 
interviews 
New model of 
continuous 
planning 
Making planning 
model transparent, 
designing interfaces 
for stakeholders 
@AgilePrague @mirettekangas @anttiki #yle #houstoninc 
one location 
Areena development 
demos 
Merging of decision 
processes
SUCCESSES
Internet continuous (project) planning model and 
investment process 
Steering Group 
Defines the strategy and focus areas 
Internet Roadmap 
Short and long term epics in all service areas 
INTERNET PORTFOLIO 
Strategy, focus and roadmap 
implementation 
PORTFOLIO 
BACKLOG 1 Q 1 Q 1 Q 1 Q 
High level goals 
and focus 
BUILD 
Goals and 
development 
actions described 
in Portfolio 
LEARN MEASURE 
High level goals 
and focus 
Goals= Customer value, Technical impact, Content 
objectives 
High level goals 
and focus 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Continuous Planning Model for 
Areena Portfolio Management 
Areena 
Product Owner Team 
Need, size = 
big 
Is the need 
relevant for 
Areena? 
Document the 
need 
Yes 
Impact 
Value 
(Confluence) 
No 
Research 
Technical 
implementation 
options 
Size 
Risks 
(Confluence) 
IT Managers, architects 
and developers 
Prioritization 
Priority? 
(decision: 
Confluence) 
Portfolio board: 
Before current work 
Portfolio board: To 
the next quarter 
Portfolio board: 
Backlog (4-9 months) 
No actions 
No Actions 
Portfolio board: As a 
part of existing epic 
Urgent 
Timely and 
valuable 
Valuable 
Part of existing work, 
valuable 
Not current 
Move the other 
items in the 
Portfolio board 
Demo the 
decisions at the 
Areena steering 
group 
Communicate 
changes to the 
roadmap 
Communicate 
changes to 
project tracking 
and planning 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Increased visibility: weekly 
meetings 
IT Managers Product People 
Software Developers 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Areena Portfolio Management: 
Successes 
The change initiative itself: 
• Demos 
• Goals 
• Communication 
• Transparency 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
OUR LEARNINGS 
FROM THE 
FIRST YEAR 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Expectation management is hard 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Scaled Agile Framework 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Scaled Agile Framework 
Market research 
Field research 
Measurements 
Crowdsourcing 
Problem-shooting 
Trial versions 
Complete 
product 
Company 
portfolio 
Investments / 
progress 
*What to do / 
How to do 
Teams 
Balancing investments 
Subjective metrics 
Setting subjective goals 
Adaptive design 
Lead times 
Adjustment in versions 
working 
Organizational 
learning 
Continuous 
improvement 
Continuous 
work 
Nitor Delta
If you want to be more agile, 
fail early 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Individuals and interactions count 
Image source http://runkle-consulting.com/ 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc
Thank you! 
@mirettekangas 
@anttiki 
@AgilePrague @mirettekangas 
@anttiki #yle #houstoninc

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YLE's Lean-Agile Change Initiative Strengthens Collaboration

  • 1. LEAN-AGILE CHANGE INITIATIVE AT YLE, YEAR ONE Mirette Kangas (YLE) & Antti Kirjavainen (Houston Inc.)
  • 2. About us Mirette Kangas • Head of Development at YLE • Project Management background • Changing Media market, Lean and Agile Antti Kirjavainen • Organization coach • Developer background • Management 3.0 trainer @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 3. Yle, the Finnish Broadcasting Company • 4 television channels • 9 radio channels • extensive online services • 20 regional radio services in Finnish, 5 in Swedish and 1 in Sámi • 8 regional television news broadcasts • 3,173 permanent employees (January 1, 2014) • Yle is financed by a tax paid by both individuals and companies. VALUES • Reliability • Independence • Respect for everyone GOALS • Yle serves all Finns • Yle provides value to the society • Yle has the media sector´s best competence
  • 4. Yle´s web services Main services • Yle Areena (IPTV service), Finland's most appreciated online media brand • Yle News • Svenska.yle.fi Other services • Children • Learning • Web journalism • Buu.yle.fi • Vetamix All of Yle´s channels are streamed in Yle Areena
  • 5. AREENA DEVELOPMENT ORGANIZATION First Initiative, Spring 2013
  • 6. Activities Software Developers Head of Business Product People Steering Group Head of IT IT Managers Create Portfolio Backlog New ways of working @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 8. Increased visibility: daily meetings IT Managers Product People Software Developers @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 9. Fostered collaboration inside the development organization IT Managers Product People Software Developers @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 12. Improvement demands time @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 13. Collaboration in decision-making is needed Software Developers Head of Business Product People Steering Group Head of IT IT Managers @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 14. Areena: Consequences • Collaboration with YLE and Houston Inc. was strengthened due to weekly status, feedback and coaching sessions between Mirette and Antti • Essential in order to get ideas how to continue • And what happened next… @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 15. YLE’S VISION FOR INTERNET 2015 Second Initiative, Spring 2013
  • 16. YLE’s Vision for Internet 2015 • YLE had created an ambitious vision for company-wide internet business in early 2013 • The vision was planned to be realized by 2015 • Realization of the vision needed new kind of collaboration between different business units and technological functions at YLE • It was seen that that would require a significant shift in ways of working and management • There was no shared understanding of processes and decision-making @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 17. • Internet Vision 2015 Workshops • To facilitate the change to new ways of working and • To create shared understanding of the goals and content of Internet Vision 2015 • Set of 8 workshops • ~60 people from all units at YLE • From all levels: experts, managers, directors • Different disciplines: developers, journalists, UX designers, producers, architects @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 19. Shared goal for all internet work • Customer perspective • Target condition for ways of working Photo by stavos (CC2.0 by-nc-nd) Photo by yuan2003 (CC2.0 by-nc) @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 20. Roadmap operating model brought into use Roadmap meeting Every 2 weeks 30 minutes Areena Service dev organizations News yle.fi frontpage Kids Learning Content creation Platforms Arch. Swedish Events Roadmap demo Every 2 months Roadmap retrospective Every 2 months Steering Group Reviews roadmap Every 3 months Roadmap Content related to work coordination (no direct customer impact) Surface. Customer impact. To steering group. Legend Yle.fi etusivu Areena U&A Lapset Oppi-minen Muu verkko-journalismi Svenska Alustat Väline Toiminta-malli @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 21. Transparency of all internet work over organization boundaries @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 23. Shared understanding of work is a prerequisite Photo by yuan2003 (CC2.0 by-nc) @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 24. Hard to decide on suitable level of abstraction for roadmap items @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 25. Internet Vision 2015: Consequences • Roadmap wall, meetings for communication and transparency of work between units have been running for a year • Roadmap is visible for all, accessible online in Trello • Using roadmap wall to communicate with board of directors on company-wide steering • YLE’s lean-agile change initiative is based on the introduction of these practices • SAFe was benchmarked as a reference implementation • Positive spirit of collaboration growing between different units @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 26. AREENA PORTFOLIO MANAGEMENT Third initiative, Autumn 2013
  • 27. Goals (and commitment) for the new portfolio management Effective steering of Areena development Improve Visibility on Areena Development Improve collaboration with stakeholders @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 28. Goals and principles Effective steering of Areena development Identify and improve ineffective ways of working Improve Visibility on Areena Development Impact-based steering Improve collaboration with stakeholders Describe the customer impact of new development ideas Transparent division of responsibilities Working and transparent communication Transparent goals and decisions Modeling and improving the ways of working Stakeholder needs mapping Transparency of new development ideas, goals and decisions @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 29. Effective steering of Areena development Rolling planning, merging project planning and reporting Sharing all material in Improve Visibility on Areena Development Actions Improve collaboration with stakeholders Merging the portfolio management with Yle.fi roadmap and steering group Way of working for describing new development ideas Stakeholder interviews New model of continuous planning Making planning model transparent, designing interfaces for stakeholders @AgilePrague @mirettekangas @anttiki #yle #houstoninc one location Areena development demos Merging of decision processes
  • 31. Internet continuous (project) planning model and investment process Steering Group Defines the strategy and focus areas Internet Roadmap Short and long term epics in all service areas INTERNET PORTFOLIO Strategy, focus and roadmap implementation PORTFOLIO BACKLOG 1 Q 1 Q 1 Q 1 Q High level goals and focus BUILD Goals and development actions described in Portfolio LEARN MEASURE High level goals and focus Goals= Customer value, Technical impact, Content objectives High level goals and focus @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 32. Continuous Planning Model for Areena Portfolio Management Areena Product Owner Team Need, size = big Is the need relevant for Areena? Document the need Yes Impact Value (Confluence) No Research Technical implementation options Size Risks (Confluence) IT Managers, architects and developers Prioritization Priority? (decision: Confluence) Portfolio board: Before current work Portfolio board: To the next quarter Portfolio board: Backlog (4-9 months) No actions No Actions Portfolio board: As a part of existing epic Urgent Timely and valuable Valuable Part of existing work, valuable Not current Move the other items in the Portfolio board Demo the decisions at the Areena steering group Communicate changes to the roadmap Communicate changes to project tracking and planning @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 33. Increased visibility: weekly meetings IT Managers Product People Software Developers @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 34. Areena Portfolio Management: Successes The change initiative itself: • Demos • Goals • Communication • Transparency @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 35. OUR LEARNINGS FROM THE FIRST YEAR @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 36. Expectation management is hard @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 37. Scaled Agile Framework @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 38. Scaled Agile Framework Market research Field research Measurements Crowdsourcing Problem-shooting Trial versions Complete product Company portfolio Investments / progress *What to do / How to do Teams Balancing investments Subjective metrics Setting subjective goals Adaptive design Lead times Adjustment in versions working Organizational learning Continuous improvement Continuous work Nitor Delta
  • 39. If you want to be more agile, fail early @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 40. Individuals and interactions count Image source http://runkle-consulting.com/ @AgilePrague @mirettekangas @anttiki #yle #houstoninc
  • 41. Thank you! @mirettekangas @anttiki @AgilePrague @mirettekangas @anttiki #yle #houstoninc