1. Front Cover Comparison

2. Front Covers

3. NME

4. NME – Nov 2011 – Arctic Monkeys
The design is done using a
Masthead: capitalised, bold, red sans serif
typeface – This looks laid back
but controlling and professional.
The Masthead used on the front cover of the
magazine is the typical NME masthead that is
usually used for NME magazine.
The NME has no visible strap line on this
issue but different ones appear on
“seasonal” issue and certain special issues
that are produced.
The masthead is found in the top left hand corner of
the magazine which is the typical placement of the
magazines mastheadNew Musical Express NME
NME stands for: which can be seen in these
examples:

5. NME – Nov 2011 – Arctic Monkeys
The sell this ison thisminor articles
Below lines three issue of the NME magazine
Sell lines: come in three different types.
named which can be also classed
as headlines. Each one of these
The first example is the most commonlya thirdsellthe front cover the
takes up used of line and this is
main story sell line and the three minor a dramatised heading which
and has sell lines that are underneath
it. is in the same style as the text
reading “Arctic Monkeys” and
underneath this there is a short
The main story headline dominatesof the piece is the same
summary the majority of the front
page spread and has three parts the quote from the a quote
style as to it. First there is main
which is wrote in the same typeface as the masthead but in a
cover story
smaller font and in white instead of red. Then there is a smaller
At the bottom of the magazine there are also a plus by the main cover
italic red strap line in a smaller font followed
section which names other artists featured in the a very large font size
articles name which is “Arctic Monkeys” in
magazine. This shows the magazine is alsoondifferent style to the
which is fully capitalised and relies a
quotes and name drops to use as sell linessimilar due to its colour and
mastheads type face although it is
capitalisation. This new type face is serif.

6. The second sell linesellthe magazinebox in the
The final type of of line is a red is
toparight hand corner of the magazine labelled
puffball advertising “the top 20
“the next big comebacks” in a small white
dance acts on the planet. This is
typeface which has the first letter of each word
capitalised. There is then two titles and box
done using a variety of the serif in this
sans serif typefaces which the “20”
which are in a black typeface which is identical
to the mastheads. Below each title there is a
and “on the planet” being coloured
quote which is in the serifout typefaces in white.
white and using stand typeface but
Finally there is a piece of text which is in yellow
whichdraw attention. The puffball is black, red
to does not fit into the magazines
also filled in red keeping with the
and yellow house style which is also in the same
style as the masthead
house style.

7. Mode of Address
Directly addresses the
Informal
reader.
Informal language
Strong use of dramatisation and
exclamation marks! e.g
“Drama queen!”
“Sicko!”
Uses a lot of quotes and article “Potty Mouth!”
overviews
Shows a laidback and chilled out attitude although values look
moral and secure

8. Cover Image
Shot of the main sell line – The Arctic Monkeys
Models all wearing denim (most darker shades) or leather.
Mid close up shot used
Only props used are a pair of sunglasses. of main
Background incorporates colours
photo subject.
Main colours: White, Blue and Black
Speaks to audience because the band are instantly
recognisable – face recognition

9. Puffs, Pugs and Kickers
Puff’s used in both circle and square forms to bring
attention to features in the magazine varying
from the main cover article.
Kickers used with variation of colour in text in-
between articles and also within anchorage for
articles.
Yellow used in one example to highlight
competition.
Pugs are not used.

10. Cover line
Anchorage directly underneath cover photo
and is the largest typeface on the front
cover meaning they are easily .
Use of quotes – entices reader
Brief overview – entices reader
Different colours used in text (see sell lines)

11. House Style
Colours: Red, White, Black
Sans Serif and Serif text both used
House style is laid back aswell as at the
same time being professional.

12. Rhythm

13. Rhythm - Sep 2012 – Stewart
Copeland
Connotation: Music related especially to drums.
The Masthead is bold, capitalised, sans serif and in a large
font located all the way across the top of the magazine
White on a dark background so it stands out although this
can change from month to month e.g
Masthead uniform and solid.
Examples of different coloured mastheads:

14. Strap line – “UK’s best selling drum
magazine”
Same typeface as masthead but in a smaller font
and not bold. Still capitalised with a kicker used
in yellow for “The UK’s” and “Drum Magazine”.
The strap line is placed across the top of the
magazine.
Strap line indicates the magazine is the one to buy
on its specialised music topic.

15. Sell Lines
The magazine has numerous sell lines of the front cover. There is the
main cover article, three puffballs and then an article advertised with
a photo and one without.
The sell lines are done using the same font as the masthead but with
variation in the font size and capitalisation. Also some words are
used as kickers with the text varying between white and yellow
The puffballs on the magazine are all done in a different colour and
style to make them stand out more and to punctuate their presence.
Secondary image added to the front cover to help sell an article on a
topic which had been as past cover story.

16. Mode of Address
The mode of address is this magazine is
plain and simple but indirect which gives a
formal and business like feel to the
magazine.
There is less dramatisation than NME
magazine but quotes are still used as
anchorage and to draw attention to sell
lines.

17. Cover Image
The main cover image is a full body shot of the
magazines main article Stewart Copeland.
The clothing of the model is bright and loud which
draws attention to the model as there isn't much
colour contrast.
Drumsticks are used as props but are positioned
so the model is almost in a welcoming pose
which will appeal directly to the reader.
The main colours are black and orange in the
background of the image but in the foreground
the bright colours of yellow, red and blue on the
models shirt create contrast

18. Anchorage of Cover Line
The main cover photo is anchored to text that is to the left
of it in the dead centre of the magazine.
The main headline of the anchorage is the same typeface
and style as the main cover article. The quote linked to it
is a smaller and different typeface and all of it is
capitalised. It is in yellow instead of .
There is also an article overview which is in the same style
as the quote but with the very important sell lines of the
article being kickers in yellow. There is also a yellow
block line around two sides of this making it even more
noticeable.

19. Puffs, Pugs and Kickers
Kickers are used thought the front cover of this magazine in
yellow to draw attention to the buzzwords of the articles
which are being referred to.
Puffballs are used to advertise the review section of the
magazine which will be a good source of revenue to the
magazine so its essential its well advertised. Also
competitions and the bonus CD that comes with every
magazine is advertised.
These all work well to attract attention to buzzwords and to
features of the magazine beside from the main cover
story.

20. House Style
The house style of the magazine is very formal
and business like.
The main colours are usually black and white with
a variation of other colours used in text to
emphasise certain aspects. In the case of the
cover of this edition it is the colour yellow.
The magazine is designed for drummers are this is
evident due to the choice of language and the
themes of the articles.