On eCommerce, we tend to aim for the difficult ones, and neglect those small details that can increase our sales. On this presentation, we identify 10+1 of those little details, that can make a big impact. This presentatin was given at the eBusiness World Conference, held at the Caravel Hotel in Athens, Greece.

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17. Kill Pagination

18. Kill Pagination

21. Women 25-35
Orders over €40
Men named
‘Bill’
Men living
in Athens
Women that
bought brand
‘A’

28. Enclosed Checkout
No links!

29. Enclosed Checkout
Allow shopper to focus on
completing their purchase
Allow shopper to focus on
important details
Security logos are more visible

36. 70% of consumers consult reviews or ratings
before making a purchase
90% of online consumers trust
recommendations from people they know
70% trust consumers they don’t know;
27% trust experts; 14% trust advertising
63% of customers are more likely to
purchase based on reviews
Sources: Business Week, Econsultancy, BazaarVoice, iPerceptions

37. Source: Reevoo

40. 1,638,000 reviews!!!
(wouldn’t you buy it?)

41. Θενκ γιου
www.tradepro.gr info@tradepro.gr
(Thank you )