WebRF is an Internet planning software that allows users to: 1. Create media plans targeting specific audiences across various brands and channels. 2. Experiment with different scenarios to evaluate how combinations of sites can attract target audiences. 3. Analyze campaigns and competitors to design more efficient budget distributions and reach target audiences. 4. Generate flexible reports on campaign insights and results that can be exported to Excel for further analysis.

1. WebRF – Internet Planning Software

2. Variables/Universes Variables: Reach / Affinity / Frequency / Page Views / Rating / CPR /CPT /Time Spent (navegating per pageview and per unique user) Total Universe Total individuals 2 years old or older in Brazil Internet Universe Nº of individuals who own a computer with Internet access in the home Active Universe Nº of individuals that have used a computer with Inetrnet access in the home, accessing at least once a site containing advertising

5. Accessing WebRF www.nielsen-netratings.com

6. Accessing WebRF

7. Functionalities | Optimizer

8. Functionalities | Optimizer

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