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A N T O N I O R U I Z M A R T Í N
Análisis DAFO como Emprendedor
Realizar un ANÁLISIS
equilibrado de mi
estrategia como
Emprendedor
O B J E T I V O S
1
2
Establecer un PUNTO
DE PARTIDA de mi
situación actual
3
Fijar una ESTRATEGIA
F A C T . I N T E R N O S F A C T . E X T E R N O S
F O R T A L E Z A S
O P O R T U N I D A D E S
F 1 - K N O W - H O W : G E S T I Ó N Y F I N A N C I A C I Ó N D E
P R O YE C T O S
F 2 - C A P A C I D A D P A R A A S U MI R I N C E R T I D U M B R E
F 3 - C R E A T I V I D A D Y D I S E Ñ O
F 4 - MO T I V A C I Ó N
F 5 - C O N S T A N C I A Y C A P A C I D A D D E T R A B A J O
F 6 - I N I C I A T I V A
F 7 - C O N F I A N Z A
F 8 - H A B I L I D A D E S O R G A N I Z A T I V A S
F 9 - L I D E R A Z G O D E E Q U I P O S
F 1 0 - C O M P E T I T I V I D A D
F 1 1 - R E S I S T E N C I A F Í S I C A
O 1 - C O YU N T U R A F A V O R A B L E A L E MP R E N D I M I E N T O
( S O C I A L , E M P R E S A R I A L , P O L Í T I C O , R E G U L A T O R I O )
O 2 - V A R I E D A D D E P O S I B L E S F Ó R M U L A S D E
F I N A N C I A C I Ó N
O 3 - F A C I L I D A D D E A C C E S O A F O R MA C I Ó N Y
A S E S O R A MI E N T O E MP R E S A R I A L
O 4 - P O S I B I L I D A D E S D E N E T W O R K I N G ( E V E N T O S , F O R O S ,
W E B S , B L O G S . . . )
O 5 - P O S I B I L I D A D E S D E D A R A C O N O C E R L A I D E A Y
B U S C A R F I N A N C I A C I Ó N A T R A V É S D E C O N V O C A T O R I A S ,
P R E MI O S Y C O N C U R S O S
O 6 - I N N O V A C I O N E S T E C N O L Ó G I C A S
D E B I L I D A D E S A M E N A Z A S
D 1 - A S U MI R R I E S G O A L F R A C A S O
D 2 - R E C U R S O S F I N A N C I E R O S
D 3 - MA R K E T I N G E MP R E S A R I A L
D 4 - E S T R A T E G I A Y C O MU N I C A C I Ó N E MP R E S A R I A L
D 5 - C O MU N I C A C I Ó N N O - V E R B A L Y E L E V A D O R P I T C H
D 6 - N E G O C I A C I Ó N
D 7 - F I S C A L I Z A D E MP R E S A R I A L
D 8 - I N N O V A C I Ó N D I G I T A L
D 9 - I N T E R N A C I O N A L I Z A C I Ó N
D 1 0 - L O G Í S T I C A
A 1 - F U E R T E C O MP E T E N C I A E N N U E V A S I D E A S D E
N E G O C I O
A 2 - É X I T O N O A S E G U R A D O
A 3 - F A L T A D E F I N A N C I A C I Ó N
A 4 - B Ú S Q U E D A D E I N V E R S O R E S
A 5 - V I A B I L I D A D D E L A I D E A D E N E G O C I O
A 6 - L O G R O D E V A L O R D I F E R E N C I A L
A 7 - C O N S T I T U C I Ó N D E E MP R E S A S Y C O MP L E J A
L E G I S L A C I Ó N
M A T R I Z D A F O
Potenciar y explotar al máximo mis
fortalezas
C O N C L U S I O N E S
1
2
Eliminar mis debilidades con
ampliación de mi formación,
búsqueda de socios, colaboradores y
mentoring. Asumir la posibilidad del
fracaso como aprendizaje de errores
y perfeccionamiento de habilidades
3
Aprovechar el entorno favorable al
emprendimiento
4
Minimizar las amenazas de la
competencia, de la falta de
financiación, de la viabilidad de la idea
y las dificultades del mercado. Buscar
asesoramiento en fiscalidad y
legislación empresarial
Como Emprendedor debo
emplear y combinar estas
estrategias:
E S T R A T E G I A
1
Estrategia OFENSIVA,
potenciando mis fortalezas
para aprovechar las
oportunidades
2
Estrategia ADAPTATIVA,
superando mis
debilidades para
minimizar las amenazas

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SWOT analysis as Entrepreneur

  • 1. A N T O N I O R U I Z M A R T Í N Análisis DAFO como Emprendedor
  • 2. Realizar un ANÁLISIS equilibrado de mi estrategia como Emprendedor O B J E T I V O S 1 2 Establecer un PUNTO DE PARTIDA de mi situación actual 3 Fijar una ESTRATEGIA
  • 3. F A C T . I N T E R N O S F A C T . E X T E R N O S F O R T A L E Z A S O P O R T U N I D A D E S F 1 - K N O W - H O W : G E S T I Ó N Y F I N A N C I A C I Ó N D E P R O YE C T O S F 2 - C A P A C I D A D P A R A A S U MI R I N C E R T I D U M B R E F 3 - C R E A T I V I D A D Y D I S E Ñ O F 4 - MO T I V A C I Ó N F 5 - C O N S T A N C I A Y C A P A C I D A D D E T R A B A J O F 6 - I N I C I A T I V A F 7 - C O N F I A N Z A F 8 - H A B I L I D A D E S O R G A N I Z A T I V A S F 9 - L I D E R A Z G O D E E Q U I P O S F 1 0 - C O M P E T I T I V I D A D F 1 1 - R E S I S T E N C I A F Í S I C A O 1 - C O YU N T U R A F A V O R A B L E A L E MP R E N D I M I E N T O ( S O C I A L , E M P R E S A R I A L , P O L Í T I C O , R E G U L A T O R I O ) O 2 - V A R I E D A D D E P O S I B L E S F Ó R M U L A S D E F I N A N C I A C I Ó N O 3 - F A C I L I D A D D E A C C E S O A F O R MA C I Ó N Y A S E S O R A MI E N T O E MP R E S A R I A L O 4 - P O S I B I L I D A D E S D E N E T W O R K I N G ( E V E N T O S , F O R O S , W E B S , B L O G S . . . ) O 5 - P O S I B I L I D A D E S D E D A R A C O N O C E R L A I D E A Y B U S C A R F I N A N C I A C I Ó N A T R A V É S D E C O N V O C A T O R I A S , P R E MI O S Y C O N C U R S O S O 6 - I N N O V A C I O N E S T E C N O L Ó G I C A S D E B I L I D A D E S A M E N A Z A S D 1 - A S U MI R R I E S G O A L F R A C A S O D 2 - R E C U R S O S F I N A N C I E R O S D 3 - MA R K E T I N G E MP R E S A R I A L D 4 - E S T R A T E G I A Y C O MU N I C A C I Ó N E MP R E S A R I A L D 5 - C O MU N I C A C I Ó N N O - V E R B A L Y E L E V A D O R P I T C H D 6 - N E G O C I A C I Ó N D 7 - F I S C A L I Z A D E MP R E S A R I A L D 8 - I N N O V A C I Ó N D I G I T A L D 9 - I N T E R N A C I O N A L I Z A C I Ó N D 1 0 - L O G Í S T I C A A 1 - F U E R T E C O MP E T E N C I A E N N U E V A S I D E A S D E N E G O C I O A 2 - É X I T O N O A S E G U R A D O A 3 - F A L T A D E F I N A N C I A C I Ó N A 4 - B Ú S Q U E D A D E I N V E R S O R E S A 5 - V I A B I L I D A D D E L A I D E A D E N E G O C I O A 6 - L O G R O D E V A L O R D I F E R E N C I A L A 7 - C O N S T I T U C I Ó N D E E MP R E S A S Y C O MP L E J A L E G I S L A C I Ó N M A T R I Z D A F O
  • 4. Potenciar y explotar al máximo mis fortalezas C O N C L U S I O N E S 1 2 Eliminar mis debilidades con ampliación de mi formación, búsqueda de socios, colaboradores y mentoring. Asumir la posibilidad del fracaso como aprendizaje de errores y perfeccionamiento de habilidades 3 Aprovechar el entorno favorable al emprendimiento 4 Minimizar las amenazas de la competencia, de la falta de financiación, de la viabilidad de la idea y las dificultades del mercado. Buscar asesoramiento en fiscalidad y legislación empresarial
  • 5. Como Emprendedor debo emplear y combinar estas estrategias: E S T R A T E G I A 1 Estrategia OFENSIVA, potenciando mis fortalezas para aprovechar las oportunidades 2 Estrategia ADAPTATIVA, superando mis debilidades para minimizar las amenazas