This document describes iFacturas, a mobile invoicing app for independent contractors. It allows contractors to invoice clients from their smartphone, eliminating paperwork. The app will be available on iPhone, Windows Phone 7 and iPod Touch. It uses GPS, camera and email to streamline the invoicing process. The founders are seeking โฌ1.5M in seed funding to market the app globally and expand to additional platforms like iPad. They believe the app could have 90,000 users generating โฌ6M in profit by 2015.
2. Problem description
โข Angelesโ situation
โข marketing consultant
โข Independent Contractor
โข Lives in Spanish medium large town
(Alicante)
โข Doesnโt have time to one day of
paperwork each week, and doesnโt
like to pay others for the work either.
โข To many tasks: late invoicing and payment
โข Lack of economic control
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3. iFacturas invoicing app
โข Invoice at the point of service and
immediately when the job is done
โข iPhone, iPod Touch and Windows
Phone 7
โข One tenth of time & costs
โข Get addresses with GPS
โข Document with camera
โข Send invoice as email or send it
from our print-center
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4. Competitors
โข Send Regning
โข Sage Contaplus
โข FreshBooks
โข iFacturas - the only app
conceived entirely for
Contractors and the
smartphone
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5. Team
โข 2 from Norway and 3 from Spain
โข Broad competencies: auditor, graphic
designer, programmer, database
programmer and marketer
โข I have represented EU in the OMG
General Ledger standadrization which
was approved in Tokyo in year 2000
with the vote from International
Accounting Standard Committee.
โข ยซEconomica - accounting for the rest
of usยป got 16 thousand users in 3
years in the nineties
Morten
Jacobsen
CEO
Hans Kolstad
CFO
Toni Climent
Development
Antonio
Revaliente
Marketing
Bego
Fontanet
Design
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6. Potential users
โข Our clients: professional
smartphone users world wide
โข Phase 1, Spain:ATA deal + MS
alliance: 500K
โข Phase 2, Rest of Spain and
Norway: 3M
โข Phase 3,America: Spanish and
English speaking worlds 60M
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7. Business Model
โข Free download and use. Pay for value-transaction: Invoice
โข Freemium: Email: โฌ1 / Print&post: โฌ4
โข Premium - subscribtion for people who wants
predictability
โข Estimated income User/month Spain: โฌ14, Norway โฌ30
โข High margin
โข Break even with approximately 1000 users in Q1 2011
โข 2015: 90 thousand users (5.5 times Economica in the
nineties) and โฌ6M pro๏ฌt
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8. State
โข Signed deal with ATA, the Spanish
association for Independent Contractors
โข Distribution with Microsoft and Movistar
to ATAs 500 thousand members
โข Microsoft Global Showcase Member
โข Launching with Microsoft worldwide
โข Featured in the Spanish newspapers
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10. Call to action
โข Funded by founders
โข Seeking seed capital up to โฌ1.5M for:
โข Marketing
โข Global English version
โข iPad platform
โข Venture Capital will be needed to extend to
the rest of the Hispanic world and to US
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11. Join us to stop contractors
losing time and money!
Homepage: iFacturas.blogspot.com
mortjac @ gmail, twitter, web, facebook and Skype
onsdag 27. oktober 2010