What does music mean for us in this digital age? Have the technological development changed our behavior or even our mentality towards music. Here is a brief introduction and some statistics regarding the topic. I hope it can be used as discussion catalyst.

1. Music

2. MUSIC PASSION IS AT
AN ALL TIME HIGH ...

3. 93% OF ASIAN YOUTH
ARE PASSIONATE
ABOUT MUSIC ...
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

4. 1% OF ASIAN YOUTH
“HATE” MUSIC ...
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

5. 80% LOCAL
20% IMPORT

6. 66% ARE LISTENING TO
MORE MUSIC NOW THAT
IT’S DIGITAL
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

7. 46% THINK THAT ALL
THEIR MUSIC WILL BE
DIGITAL IN THE FUTURE
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

8. BUT ARE THEY PAYING?

9. DIDN’T PAY TO DOWNLOAD MUSIC
(% PAST MONTH)

10. Seeking World Record, Pirate
Bay Claims 22 Million Users

11. ALBUM SALES TREND
12
10
8
6
4
2
0
2000 2002 2004 2006
NIELSEN SOUNDSCAN

13. Wanting to disconnect people because they download
music is wrong.
Criminalizing 90% of the population because of
a lack of a new model to serve them is wrong.
Exploiting market weaknesses to withhold music licens-
es is wrong, and so is ruthlessly capitalizing on one’s
market position
Using copyright as an excuse to extort the users and
the organizations that serve them is wrong

14. HOW ABOUT LIVE MUSIC?
(% WENT TO CONCERT RECENTLY)
2007 18%
36%
2008
SOURCE: MTV Music Matters Research (Synovate, TNS). 12 Countries

15. Paradigm shift in the business models

16. Network to Networked

17. From ownership to axes

19. Nokia Comes With Music

20. With SIRIUS Satellite Radio, you can listen to what you want, when you want, wherever you are.

22. Flat rate is just the beginning

23. We are heading in to a service economy
Products get more and more subsidise.
Product loses there value
Consumers value experiences

24. CONTENT EXPLOSION
RISING MUSIC PASSION
LOCAL PREVAILS
DIGITAL CONTENT
MOBILE TAKES OFF
CONCERTS EMERGE

25. 50% HAVE DOWNLOADED MUSIC TO
THEIR PHONE RECENTLY
74% WANT TO REPLACE THEIR MP3
WITH A MUSIC PHONE
78% WANT THE MUSIC INDUSTRY TO
HELP THEM GET MORE DIGITAL MUSIC
73% WANT TELCOS AND MUSIC LABELS
TO WORK TOGETHER MORE CLOSELY

26. URBAN ASIANS. 12 MARKETS. 15-34
HEADLINES
1. MORE PEOPLE ARE LOVING MUSIC
2. MORE ARE LISTENING TO MORE MUSIC
3. IT’S ALL GOING DIGITAL, FAST
4. IT’S ALL GOING MOBILE, FASTER
5. BUT IT REMAINS FREE, FOR MANY

27. OPPORTUNITIES