Scott Brave of Baynote presenting "Collaborative Filters: The Evolution of Recommendation Engines" at SXSW Interactive, March 14 2009

1. Baynote Technology
Baynote, Inc. --- Confidential and Proprietary

2. Social Search: Interwoven
(before)
Flagship product
(after)
Baynote, Inc. --- Confidential and Proprietary

3. AT&T Wireless Social Search
Before Baynote After Baynote
10,000s of queries on
“insight”, “storm”…
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4. Detecting Topic
Full-text Processing Meta-tagging Taxonomy Folksonomy
Word 1
Word 2
Word 3
Word 1
Word 4
T1 T4 T7
Tag1
T2 T5 T8
Tag2
T3 T6 T9
Tag3
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5. Implicit Tagging
HDTV, Samsung
Home > HTDV Home > HDTV > LCD 400FX Detail Page
* LN5A
* Plasma Screens
* 430MpN
* LCD Screens
* 400FX
* Converters
HDTV Samsung
HDTV
Samsung
LCD Screens
400FX
400FX
400FX, 52” 52”
* Samsung is not a Baynote customer, just a fun example
Baynote, Inc. --- Confidential and Proprietary