Find out what happens when litigants go head-to-head in a Web 2.0 world. We tell the tragic story of two companies locked in a bitter court battle, in a no-holds-barred race to protect their products, their market, and their businesses. How will they combat issues involving social media information leaks, rogue blogging experts, data systems in the cloud, and Facebook confessions? You’ll have to listen to the Webinar (sponsored by EMC and The Masters Conference) to hear the end of the story. In this presentation, you will learn: How to Find the Goods and the Gold—How do we discover and collect content on the companies’, witnesses’, and experts’ Twitter, Facebook, YouTube, and LinkedIn pages or blogs? Issues with Privacy Laws and Privacy Walls—What privacy laws or regulations need to be considered when conducting discovery of social media content? How do they differ in different regions? The Importance of Social Media Policies—What type of policy and enforcement activities will help companies to take advantage of social media’s benefits while minimizing the risks it imposes on the business? For additional information on this presentation, please contact Antigone Peyton (antigone.peyton@cloudigylaw.com).

1. A Tale of Two Companies:
A Social Media &
eDiscovery War
By
Neal Lawson
iDiscovery Solutions
&
Antigone Peyton
Cloudigy Law
Wednesday, September 14, 2011

2. Setting the Stage
Complex litigation is getting more complex
Data doesn’t stay in a enterprise system (leaks are normal)
The enterprise walls are irrelevant today
Relevant information is on the Web, blogs, social media platforms, and mobile
devices
More than 50% of Americans are now “social”
International data=multi-national problems
The prize goes to the best data sifters and the technical problem solvers
Wednesday, September 14, 2011

3. A Web 2.0 World
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22. Practical Approach to
Discovery
Create plan
Document process
Record process used
Identify technology
tools
Test
Train
Monitor & Update
Wednesday, September 14, 2011

23. Running in Place
“The scope of
discovery into social
media sites requires
the application of basic
discovery principles in
a novel context.”
Offenback case (M.D.
Pa. June 22, 2011)
Wednesday, September 14, 2011

24. Our Job
Search
Identify
Preserve
Analyze
Produce
Wednesday, September 14, 2011

25. Neal’s Job
Wednesday, September 14, 2011

26. Doomsday’s To-Do List
Preserve:
8 employee &
Doomsday twitter
accounts
Doomsday blog on
WordPress site
Wednesday, September 14, 2011

27. Doomsday’s To-Do List
Preserve:
Chatter discussions &
content
Employee Facebook
messages to Jack
Ryan
Wednesday, September 14, 2011

28. Heaven’s Arms Collection
We want:
Marc Burns blog posts
on TechCrunch (expert)
LinkedIn posts re:
Doomsday mobile
products
Jack Ryan’s Facebook
messages & status
updates re: launches
Wednesday, September 14, 2011

29. Heaven’s Arms Collection
We want:
Official Company
Facebook Page
Unofficial Facebook
Page
LinkedIn Company
Page
Wednesday, September 14, 2011

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Technology to the Rescue
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Wednesday, September 14, 2011

31. Finding Gold
Wednesday, September 14, 2011

32. Facebook Export
Wednesday, September 14, 2011

33. Twitter
Wednesday, September 14, 2011

34. Chatter Feeds
Wednesday, September 14, 2011

35. WordPress Blog
Wednesday, September 14, 2011

36. LinkedIn
Wednesday, September 14, 2011

37. YouTube
Wednesday, September 14, 2011

38. YouTube
Wednesday, September 14, 2011

39. Yammer
Wednesday, September 14, 2011

40. Doomsday’s Social Media
Policy
Clear & short
“Be responsible”
Train new employees
Feedback on
compliance
Use software and
teams to manage
social media
campaigns
Wednesday, September 14, 2011

41. Heaven’s Arms Social Media
Policy
“Someone needs to tweet
about our products, a lot!”
No process for capturing
information
Hard to identify social
media information related
to case
Uncontrollable
Wednesday, September 14, 2011

42. Doomsday Asks Judge For
Help
Cost of motions to
compel paid by
Heaven’s Arms
Jack Ryan’s Facebook
and LinkedIn info given
to Doomsday counsel
Business & personal
use means not private
Wednesday, September 14, 2011

43. What We Don’t Get . . .
The Swedish
employee’s Facebook
messages
Social information
considered private by
the local or federal
gov’t or privacy
authority
Negotiate w/cross-
border data issues in
mind
Wednesday, September 14, 2011

44. Questions??
Neal Lawson
President & Co-Founder, iDiscovery Solutions
(703) 209-8240
nlawson@iDiscoverysolutions.com
Antigone Peyton, Esq.
President & Founder, Cloudigy Law
(703) 436-2033
antigone.peyton@cloudigylaw.com
Twitter: @antigonepeyton; @cloudigylaw
Facebook: http://www.facebook.com/CloudigyLaw
LinkedIn: http://www.linkedin.com/in/antigonepeyton
Cloudigy blog: http://cloudigylaw.com/news/
Wednesday, September 14, 2011