1. Achievements: CEO of PepsiCo; Ranked No.4 on Forbes magazine's annual survey of the 100 most powerful women in the world.
Indra Nooyi is the newly appointed CEO of PepsiCo-the world's second-largest soft drink maker. She joins the select band of
women who head Fortune 500 companies. Presently, there are only 10 Fortune 500 companies that are run by women, and Indra
Nooyi is the 11th to break into the top echelons of power. Prior to becoming CEO, Indra Nooyi was President, Chief Financial Officer
and a member of the Board of Directors of PepsiCo Inc.
Indra Nooyi spent her childhood in Chennai. Her father worked at the State Bank of Hyderabad and her grandfather was a district
judge. She did her BSc. in Chemistry from Madras Christian College and subsequently earned a Master's Degree in Finance and
Marketing from IIM Calcutta. Indra Nooyi also holds a Master's Degree in Public and Private management from the Yale School of
Management.
Before joining PepsiCo in 1994, Indra Nooyi was Senior Vice President of Strategy and Strategic Marketing for Asea Brown Boveri,
and Vice President and Director of Corporate Strategy and Planning at Motorola. She also had stints at Mettur Beardsell and
Johnson & Johnson. At PepsiCo, Indra Nooyi played key roles in the Tricon spin-off, the purchase of Tropicana, the public offering
of Pepsi Cola bottling group and the merger with Quaker Foods.
Indra Nooyi has been ranked No.4 on Forbes magazine's annual survey of the 100 most powerful women in the world.
Indra K. Nooyi Biography
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October 28, 1955 • Madras, India
Executive

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Nooyi, Indra K..
© Najlah Feanny/Corbis SABA.
Indra K. Nooyi is the president and chief financial officer of PepsiCo. Best known for its Pepsi soft
drinks, the international powerhouse that Nooyi oversees is actually one of the world's largest snack-
food companies. It makes and sells dozens of other products, including Doritos-brand chips, the
Tropicana juice line, and Quaker Oats cereals. Nooyi is one of the top female executives in the United
States, and is also believed to be the highest-ranking woman of Indian heritage in corporate America.

3. Joined Rock Band
Nooyi was born in Madras, India, in 1955, and was a bit of a rule breaker in her conservative, middle-
class world as she grew up. In an era in India where it was considered unseemly for young women to
exert themselves, she joined an all-girls' cricket team. She even played guitar in an all-female rock
band while studying at Madras Christian College. After earning her undergraduate degree in
chemistry, physics, and math, she went on to enroll in the Indian Institute of Management in
Calcutta. At the time, it was one of just two schools in the country that offered a master's in business
administration degree, or M.B.A.
Nooyi's first job after earning her degree was with Tootal, a British textile company. It had had been
founded in Manchester, England, in 1799, but had extensive holdings in India. After that, Nooyi was
hired as a brand manager at the Bombay offices of Johnson & Johnson, the personal-care products
maker. She was given the Stayfree account, which might have proved a major challenge for even an
experienced marketing executive. The line had just been introduced on the market in India, and
struggled to create an identity with its target customers. "It was a fascinating experience because you
couldn't advertise personal protection in India," she recalled in an interview with the Financial
Times 's Sarah Murray.
Nooyi began to feel that perhaps she was underprepared for the business world. Determined to study
in the United States, she applied to and was accepted by Yale University's Graduate School of
Management in New Haven, Connecticut. Much to her surprise, her parents agreed to let her move
to America. The year was 1978. "It was unheard of for a good, conservative, south Indian Brahmin
girl to do this," she explained to Murray in the Financial Times. "It would make her an absolutely
unmarriageable commodity after that."
"Behind my cool logic lies a very emotional person."
Could Not Afford Suit
Nooyi quickly settled into her new life, but struggled to make ends meet over the next two years.
Though she received financial aid from Yale, she also had to work as an overnight receptionist to
make ends meet. "My whole summer job was done in a sari because I had no money to buy clothes,"
she told Murray. Even when she went for an interview at the prestigious business-consulting firms
that hired business-school students, she wore her sari, since she could not afford a business suit.
Recalling that the Graduate School of Management required all first-year students to take—and
pass—a course in effective communications, she said in the Financial Times interview that what she
learned in it "was invaluable for someone who came from a culture where communication wasn't
perhaps the most important aspect of business at least in my time."

4. Pepsi v. Coke
The rivalry between Pepsi, the flagship product of Indra Nooyi's company, and its Atlanta, Georgia-
based competitor, Coca-Cola, is one of corporate America's longest-running marketing battles. In the
United States alone, the soft-drink industry is a $60 billion one, with the average American
consuming a staggering fifty-three gallons of carbonated soft drinks every year.
The battle between Coke and Pepsi dates back almost as long as each company's history. Both
emerged as key players in early decades of the twentieth century, when soft drinks first came on the
market in the United States. In the 1920s, Coca-Cola began moving aggressively into overseas
markets, and even opened bottling plants near to places where U.S. service personnel were stationed
during World War II. Pepsi only moved into international territory in the 1950s, but scored a major
coup in 1972 when it inked a deal with the Soviet Union. With this deal, Pepsi became the first
Western product ever sold to Soviet consumers.
The battle for market share heated up after 1975, when both companies stepped up their already
lavishly financed marketing campaigns to win new customers. Pepsi's standard cola products had a
slightly sweeter taste, which prompted one of the biggest corporate-strategy blunders in U.S.
business history: in 1985, Coca-Cola launched "New Coke," which had a slightly sweeter formulation.
Coke consumers were outraged. The old formula was still available under the name "Coca-Cola
Classic," but the New Coke idea was quickly shelved. This incident is often studied by business-
school curriculums in the United States and elsewhere, along with many other aspects of what is
known as "the cola wars."
Coke is the leader in market share for carbonated colas, but soft drinks remain its core business.
Pepsi, on the other hand, began acquiring other businesses in 1965 when it bought the Texas-based
Frito-Lay company, and has a larger stake in the food industry.
Nooyi did not earn a second M.B.A. from Yale. Instead, her degree was a master of public and private
management, which she finished in 1980. After commencement, she went to work at the Boston
Consulting Group, a prestigious consulting firm. For the next six years she worked on a variety of
international corporate-strategy projects, and went over to Motorola in 1986 as a senior executive.
She remained there for four years, leaving in 1990 to join Asea Brown Boveri Inc. as its head of
strategy. ABB, as the company was known, was a $6 billion Swiss-Swedish conglomerate that made
industrial equipment and constructed power plants around the world.
Nooyi's skill in helping ABB find its direction in North America came to the attention of Jack Welch,
the head of General Electric. He offered her a job in 1994, but so did PepsiCo chief executive officer
Wayne Calloway. As she told a writer for Business Week, the two men knew one another, but

5. Calloway made an appealing pitch for Nooyi's talent. He told her, she recalled, that "'Welch is the
best CEO I know.... But I have a need for someone like you, and I would make PepsiCo a special place
for you.'"
Nooyi chose the soft-drink maker, and became its chief strategist. Soon, she was urging PepsiCo to
reshape its brand identity and assets, and became influential in a number of important decisions.
She was also a lead negotiator on the high-level deals that followed. The company decided to spin off
its restaurant division in 1997, for example, which made its KFC, Pizza Hut, and Taco Bell holdings
into a separate company. She also looked at the successful plan by Pepsi rival Coca-Cola, which had
sold of its bottling operations a decade earlier, and had been rewarded with impressive profit
margins on its stock performance. Pepsi followed suit, and the 1999 initial public offering of the
Pepsi bottling operations was valued at $2.3 billion. The company kept a large share of stock in it,
however.
Pointed Pepsi in the Right Direction
At PepsiCo, Nooyi has been the chief dealmaker for two of its most important acquisitions: she put
together the $3.3 billion-dollar-deal for the purchase of the Tropicana orange-juice brand in 1998,
and two years later was part of the team that secured Quaker Oats for $14 billion. That became one of
the biggest food deals in corporate history, and added a huge range of cereals and snack-food
products to the PepsiCo empire. She also helped acquire the edgy beverage maker SoBe for $337
million, and her deal beat the one submitted by Coca-Cola.
Indra Nooyi (left) and other Pepsi-Co and Quaker Oats executives pose with products
from both companies. PepsiCo purchased Quaker Oaks in 2001.
AP/Wide World Photo. Reproduced by permission.
For her impressive dealmaking talents, Nooyi was promoted to the job of chief financial officer at
PepsiCo in February of 2000. It made her the highest-ranking Indian-born woman among the ranks
of corporate America. A year later, she was given the title of president as well, when her longtime

6. colleague, Steven S. Reinemund, advanced to the position of board chair and chief executive officer.
Reinemund had said he would only take the job only if Nooyi came onboard as his second in
command. "'I can't do it unless I have you with me,'" she recalled him telling her, according
to Business Week.
Upon taking over as president and chief financial officer in May of 2001, Nooyi worked to keep the
company on track with her vision: "For any part of the day we will have a little snack for you," she
told Business Week in 2001. The company sold a dazzling range of snack foods and beverages, from
Mountain Dew to Rice-a-Roni, from Captain Crunch cereal to Gatorade-brand sports drinks. It also
owned the makers of Doritos-brand snacks and Aquafina bottled water.
One of Corporate America's Top Visionaries
Nooyi's success in the business world landed her on Time magazine's list of "Contenders" for its
Global Business Influentials rankings in 2003. Many watchers predict that she will someday head
one of the company's divisions, such as Frito-Lay, or its core brand, PepsiCo Beverages North
America. In early 2004, there were mentions in the press that Nooyi, who still wears the occasional
sari to work, was being considered for the top job at the Gucci Group, but she denied rumors that she
had been talking with the Italian luxury-goods giant.
Nooyi serves on the board of trustees at the Yale Corporation, the governing board of Yale University.
She lives in Greenwich, Connecticut, not far from PepsiCo's headquarters across the state line in
Purchase, New York. At home, she maintains a puja, or traditional Hindu shrine, and once she flew
to Pittsburgh after a tough session with Quaker Oats executives to pray at a shrine there to her
family's deity. Her predictions that her American graduate education would hamper her marriage
prospects proved untrue, for she married an Indian man, Raj, who works as a management
consultant. They have two daughters who are nearly a decade apart in ages, and Nooyi occasionally
brings her younger child to work. The former rock guitarist is still known to take the stage at
company functions to sing. Her job, however, remains a top priority. She watches championship-
game replays of the Chicago Bulls to study teamwork concepts, for example, and admitted
to Forbes journalist Melanie Wells that she strategizes 24-7 sometimes. "I wake up in the middle of
the night," she told the magazine, "and write different versions of PepsiCo on a sheet of paper."
For More Information
Periodicals
Kretchmar, Laurie. "Indra K. Nooyi, 35." Fortune (May 6, 1991): p. 112.

7. Murray, Sarah. "From Poor Indian Student to Powerful US Business-woman." Financial
Times (January 26, 2004): p. 3.
"Nooyi Denies Gucci Talks." WWD (February 27, 2004): p. 2.
Pandya, Meenal. "No Going Back: Indian Immigrant Women Shape a New Identity." World and
I (May 2001): p. 204.
"A Potent Ingredient in Pepsi's Formula." Business Week (April 10, 2000): p. 180.
"The Power of Two at Pepsi." Business Week (January 29, 2001): p. 102.
Thottam, Jyoti. "The 'Iron Woman' Is Ready to Rock." Time (December 1, 2003): p. 73.
"A Touch of Indigestion." Business Week (March 4, 2002): p. 66.
Wells, Melanie. "A General in Waiting?" Forbes (January 20, 2003): p. 74.
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User Contributions:
1
medha
Feb 2, 2010 @ 2:02 am
As a career woman who has chosen to be a full time mom , i am in awe of you dear Indra Nooyi! I dont
know how you could mange both the home and the career front! As for me i had found it very difficult and
now continue to be a full time mom even after having left a job 8 years ago! Though cant say i regret it i
love and cherish every moment of my life with my daughter.
All the best to you i will want my daughter to have you as her role model!
medha

8. Read more: Indra K Nooyi Biography - life, family, parents, name, history, school, young, old,
information, born, college http://www.notablebiographies.com/news/Li-Ou/Nooyi-Indra-
K.html#b#ixzz1mbtJGgSU
Indra Nooyi
From Wikipedia, the free encyclopedia
Indra Nooyi.
Nooyi at the World Economic Forum annual meeting in Davos, Switzerland, January
2010
Born 28 October 1955 (age 56)
Chennai, Tamil Nadu, India
[1]
Citizenship United States
Alma mater Madras Christian College
IIM Calcutta
Yale School of Management

9. Occupation Chairman & CEO of PepsiCo
Predecessor Steven Reinemund
Religion Hindu
Awards Padma Bhushan
2007
Indra Krishnamurthy Nooyi (Tamil: ) (born 28 October 1955) is an Indian-
bornAmerican business executive. She is the current Chairman and Chief Executive Officer of PepsiCo, the second largest
food & beverage business in the world (by net revenue). [2] According to Forbes, she is consistently ranked amongWorld's
100 Most Powerful Women.[3]
Contents
[hide]
1 Early life and career
2 PepsiCo executive
3 Compensation
4 Honours, Awards and International Recognition
5 Memberships and Associations
6 Popular culture and shows
7 Personal life
8 Notes
9 External links
[edit]Early life and career
Indra Nooyi was born in Chennai, Tamil Nadu, India. She completed her schooling from Holy Angels AIHSS, Chennai. She
received a Bachelor's degree in Physics, Chemistry and Mathematics from Madras Christian College in 1974 and a Post
Graduate Diploma in Management (MBA) from Indian Institute of Management Calcutta in 1976. Beginning her career in
India, Nooyi held product manager positions at Johnson & Johnson and textile firm Mettur Beardsell. She was admitted
to Yale School of Management in 1978 and earned a Master's degree in Public and Private Management. While at Yale, she
completed her summer internship with Booz Allen Hamilton.[4] Graduating in 1980, Nooyi joined theBoston Consulting
Group (BCG), and then held strategy positions at Motorola and Asea Brown Boveri.[5]

10. [edit]PepsiCo executive
Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. Nooyi has directed the company's global strategy
for more than a decade and led PepsiCo's restructuring, including the 1997 divestiture of its restaurants into Tricon, now
known as Yum! Brands. Nooyi also took the lead in the acquisition of Tropicana in 1998,[6] and merger with Quaker Oats
Company, which also brought Gatorade to PepsiCo. In 2007 she became the fifth CEO in PepsiCo's 44-year history.[7]
According to BusinessWeek, since she started as CFO in 2000,[8] the company's annual revenues have risen 72%, while net
profit more than doubled, to $5.6 billion in 2006. [9]
Nooyi was named on Wall Street Journal 's list of 50 women to watch in 2007 and 2008,[10][11] and was listed among Time 's
100 Most Influential People in The World in 2007 and 2008. Forbes named her the #3 most powerful woman in
2008.[12] Fortune ranked her the #1 most powerful woman in business in 2009 and 2010. On the 7th of October 2010 Forbes
magazine ranked her the 6th most powerful woman in the world. [13][14]
[edit]Compensation
While CEO of PepsiCo in 2008, Indra Nooyi earned a total compensation of $14,917,701, which included a base salary of
$1,300,000, a cash bonus of $2,600,000, stocks granted of $6,428,538, and options granted of $4,382,569. [15]
[edit]Honours, Awards and International Recognition
Forbes magazine ranked Nooyi fourth on the 2008 and 2009 list of The World's 100 Most Powerful
Women.[16] Fortune magazine has named Nooyi number one on its annual ranking of Most Powerful Women in business for
2006, 2007, 2008, 2009 and 2010.[17][18][19][20] In 2008, Nooyi was named one of America's Best Leaders by U.S. News &
World Report.[21] In 2008, she was elected to the Fellowship of the American Academy of Arts and Sciences.[22]
In January 2008, Nooyi was elected Chairwoman of the US-India Business Council (USIBC). Nooyi leads USIBC's Board of
Directors, an assembly of more than 60 senior executives representing a cross-section of American industry.[23][24]
Indra Nooyi has been named 2009 CEO of the Year by Global Supply Chain Leaders Group. [25]
In 2009, Nooyi was considered one of "The TopGun CEOs" by Brendan Wood International, an advisory agency.[26][27] In
2010 she was named #1 on Fortune's list of the "50 Most Powerful Women" and #6 on Forbes' list of the "World's 100 Most
Powerful Women".[28][29]After five years on top, PepsiCo's Indian American chairman and CEO Indra Nooyi has been pushed
to the second spot as most powerful woman in US business by Kraft's CEO, Irene Rosenfeld.[30]
Nooyi was named to Institutional Investor's Best CEOs list in the All-America Executive Team Survey in 2008 to 2011.[31]
Year Name Awarding organization Ref.

11. 2011 Honorary Doctor of Laws Wake Forest University.
[32]
2011 Honorary Doctor of Laws University of Warwick.
[33]
2011 Honorary Doctorate of Law Miami University.
[34]
2010 Honorary Doctorate of Humane Letters Pennsylvania State University.
[35]
2009 Honorary Degree Duke University.
[36]
2009 Barnard Medal of Honor Barnard College.
2008 Honorary Degree New York University.
[37]
2007 Padma Bhushan President of India.
[38]
2004 Honorary Doctor of Laws Babson College.
[edit]Memberships and Associations
Indra Nooyi is a Successor Fellow of the Yale Corporation.[39] She serves as a member of the Foundation Board of the World
Economic Forum, International Rescue Committee, Catalyst[40] and the Lincoln Center for the Performing Arts. She is also a
member of the Board of Trustees of Eisenhower Fellowships, and has served as Chairperson of the U.S.-India Business
Council.
Indra Nooyi serves as an Honorary Co-Chair for the World Justice Project. The World Justice Project works to lead a global,
multidisciplinary effort to strengthen theRule of Law for the development of communities of opportunity and equity.
[edit]Popular culture and shows
Indra Nooyi has also been mentioned in two episodes of the hit CW show, Gossip Girl, where one of the main
characters, Blair Waldorf plans to get an internship under her.[41]
[edit]Personal life
Indra Nooyi is married to Rajkantilal Nooyi. They have two daughters and reside in Greenwich, Connecticut.[42]

12. [edit]Notes
1. ^ The TIME 100
2. ^ "PepsiCo, Inc. (NYSE:PEP) : Second Quarter 2010 Earnings Preview".IStock Analyst. 15 July 2010. Retrieved 11
December 2010.
3. ^ Sellers, Patricia (2012-10-02). "Forbes Magazine's List of The World's 100 Most Powerful Women". Forbes.
4. ^ Sellers, Patricia (2006-10-02). "It's good to be the boss". CNN.
5. ^ "Alumni Leaders - Indra Nooyi '80". Yale School of Management. Retrieved 2009-07-09.
6. ^ Levine, Greg (2006-08-14). "'Power Women' Member Nooyi To Lead 'Platinum' Pepsi". Forbes. Retrieved 2007-09-10.
7. ^ "Indra Nooyi, Chairman and CEO of PepsiCo, Named CEO of the Year by GSCLG". Marketwire. 2009-09-09. Retrieved
2009-07-09.
8. ^ "Forbes Profile: Indra Nooyi". Retrieved 2007-12-09.
9. ^ Brady, Diane (2007-06-11). "Indra Nooyi: Keeping Cool In Hot Water".BusinessWeek. Retrieved 2009-07-10.
10. ^ McKay, Betsy (2008-22-19). "The 50 Women to Watch 2007". Wall Street Journal. Retrieved 2009-07-10.
11. ^ Crittenden, Michael R. (2008-11-10). "The 50 Women to Watch 2008". Wall Street Journal. Retrieved 2009-07-10.
12. ^ The 100 Most Powerful Women, Forbes.com
13. ^ The 50 Most Powerful Women in Business, Fortune.com
14. ^ « The World's 100 Most Powerful Women », peoplestar.co.uk, Retrieved on 2010-10-11.
15. ^ 2008 CEO Compensation for Indra K. Nooyi, Equilar.com
16. ^ "The 100 Most Powerful Women: #3". Forbes. 2008-08-27. Retrieved 2008-08-27.
17. ^ "50 Most Powerful Women 2006: #1". CNN. Retrieved 2009-09-22.
18. ^ Benner, Katie; Levenson, Eugenia; Arora, Rupali. "50 Most Powerful Women 2007: #1". CNN. Retrieved 2009-09-22.
19. ^ Shambora, Jessica; Kowitt, Beth (2008-10-16). "50 Most Powerful Women 2008: #1". CNN. Retrieved 2009-09-22.
20. ^ Shambora, Jessica; Kowitt, Beth (2009-09-15). "50 Most Powerful Women 2009: #1". CNN. Retrieved 2009-09-22.
21. ^ "America's Best Leaders: Indra Nooyi, PepsiCo CEO". Retrieved 2008-11-20.
22. ^ "Academy Announces 2008 Class of Fellows". American Academy of Arts & Sciences. 2008-04-28. Retrieved 2009-07-
09.
23. ^ "PepsiCo’s Indra K. Nooyi Elected Chairman of U.S.-India Business Council" (PDF) (Press release). U.S. Chamber of
Commerce. 2009-01-23. Retrieved 2009-07-09.
24. ^ "USIBC Leads U.S. Commercial Nuclear Executives to Help Implement Historic Nuclear Deal" (Press release). U.S.
Chamber of Commerce. 2009-01-16. Retrieved 2009-07-09.
25. ^ India-born Indra Nooyi named CEO of the year
26. ^ The Market's Best Managers - Forbes.com, Forbes.com
27. ^ Brendan Wood International Announces 24 TopGun CEOs in the US, Reuters.com

13. 28. ^ Forbes. http://www.forbes.com/wealth/power-women.
29. ^ Shambora, Jessica; Kowitt, Beth (2010-09-30). "50 Most Powerful Women". CNN.
30. ^ "Indra Nooyi second most powerful woman in US business". Indiavision news. Oct. 1, 2011.
31. ^ The All-America Executive Team Best CEOs, InstitutionalInvestor.com
32. ^ "University of Warwick 2011: Citations for Medalists".
33. ^ "Miami University 2011: Citations for Medalists".
34. ^ "Pennsylvania State 2010: Citations for Medalists".
35. ^ "Duke University Commencement 2009: Citations for Medalists".
36. ^ "Barnard College Commencement 2009: Citations for Medalists".
37. ^ [|Tikku, Aloke] (2007-02-23). "Khushwant, Karnik, Nooyi, Remo, Mittal on Padma list". Hindustan Times. Retrieved
2009-07-09.
38. ^ "Babson College Commencement 2004: Citations for Medalists".
39. ^ "PepsiCo president Indra Nooyi elected to Yale Corporation". Yale Bulletin & Calendar. 30 August 2002. Retrieved 6
July 2009.
40. ^ "Board of Directors". Catalyst. Retrieved 2009-07-09.
41. ^ [1]
42. ^ Credeur, Mary Jane (15 August 2006). "Pepsi's Indra Nooyi Led Non-Soda Growth; Women CEO
Exemplar". Bloomberg, L.P.. Retrieved 17 August 2011.
[edit]External links
Wikimedia Commons has
media related to: Indra Nooyi
 PepsiCo corporate biography
 Forbes Profile: Indra Nooyi
 The Pepsi Challenge, profile Indra Nooyi (Fortune)
 Reference for Business: Indra Nooho Leadership Biography
 Video of discussion with Indra Nooyi at the Asia Society, New York, 4/14/2009
Wikinews has related
news:PepsiCo names Nooyi
CEO as Reinemund retires
Preceded by Chairwoman and CEO of PepsiCo Succeeded by
Steven Reinemund 2006 – Present Incumbent

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