CMG on Social Media - my slides from April 2015 Board of Directors meeting of international organization of Performance and Capacity engineering professionals, CMG, Computer Measurement Group
3. Social Media Strategy
Why? Everyone, young audiences use social media! Reach
people where they are!
What? Increase our membership and our reach
How?
Create and Share Content. Excite! Share Our Passion!
Have and Promote Own Collaboration Spaces
Engage! Crowdsource Content
Goes hand-in-hand with Membership and Marketing Strategy!
4. CMG on Social Media Today
Followers and Reach
Twitter: 737 - up 213%, all metrics up a lot!
Facebook: 540, posts reach up 10x!
LinkedIn Group: 1777 - up 22, open group
Instagram: Open Account, 8 followers
YouTube: 11 videos
Meetup: 5 regions - up 1
Growth as of February 2015 Board Meeting
7. Twitter Progress: 10 Dos and Don’ts
Check out LinkedIn Post on how we grew our Twitter reach:
https://www.linkedin.com/pulse/tweeting-performance-scalability-10-dos-donts-anoush-
najarian
8. Twitter Progress: Analytics
Tweet! #FF @adrianco
@apodelko @brendangregg
@DrQz @garyjlittle
@ibmperformance @jkowall
@lara_hogan @tameverts
@WKuketz @DrZeydy
@cmgnews
LinkedIn Post:
Tweeting on
Performance and
Scalability: 10 Dos
and Don'ts!
LinkedIn Post: 4
Courses on
Performance LinkedIn Post:
29 Meetups on
Performance
12. CMG on Meetup
Triangle Performance Engineering and Capacity Planning - 33 members,
Durham NC, founded March 2015, organizer: Kyle Parr
CMG India, Pune Meetup - 49 members, 2 meetups, Founded July 2014,
organizer: Santosh Kangane
CMG MSP Computer Measurement Group Minneapolis St Paul - 7 members,
Minneapolis, MN Founded September 2014, organizer: Tim Plas
CMG Australia - 151 members, Melbourne, Australia, Founded October 2013,
organizers: Marty Bolger, Michael Foster, Theo Adis
Southwest Computer Measurement Group SWCMG - 91 members, Coppel,
TX, Founded March 2013, organizers: MP Welch, Jody Pudlowski, Tom White
How to find Meetups
14. What are we asking for?
Get involved if you can!
Maybe: Buffer ‘Awesome’
Twitter/Google ‘card’ on website
Blog on website
Native Facebook videos
HQ tweets/posts
16. CMG Board Discussion Notes
1. Train HQ on tweeting source content
2. Social Media 101 with HQ and Board
3. Create Twitter/Google card and blog on website
4. Topic ideas
a. Tweet on Michaelson, Mullen Award Winners
b. Tweet leading up to webinars
c. Twitter lists on specialized topics, e.g. Network
performance
5. Review marketing firm strategy; how can they help?