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CMG on Social
Media
By Anoush Najarian
CMG Board Meeting 2015-04-10
Agenda
Social Media Strategy
CMG on Social Media Today
Next Steps
Social Media Strategy
Why? Everyone, young audiences use social media! Reach
people where they are!
What? Increase our membership and our reach
How?
Create and Share Content. Excite! Share Our Passion!
Have and Promote Own Collaboration Spaces
Engage! Crowdsource Content
Goes hand-in-hand with Membership and Marketing Strategy!
CMG on Social Media Today
Followers and Reach
Twitter: 737 - up 213%, all metrics up a lot!
Facebook: 540, posts reach up 10x!
LinkedIn Group: 1777 - up 22, open group
Instagram: Open Account, 8 followers
YouTube: 11 videos
Meetup: 5 regions - up 1
Growth as of February 2015 Board Meeting
CMG on Twitter
CMG on Twitter
https://twitter.com/cmgnews
https://twitter.com/hashtag/cmg2015
CMG India: https://twitter.com/hashtag/cmgindia
CMG Australia: https://twitter.com/auscmg/
Twitter Progress: 10 Dos and Don’ts
Check out LinkedIn Post on how we grew our Twitter reach:
https://www.linkedin.com/pulse/tweeting-performance-scalability-10-dos-donts-anoush-
najarian
Twitter Progress: Analytics
Tweet! #FF @adrianco
@apodelko @brendangregg
@DrQz @garyjlittle
@ibmperformance @jkowall
@lara_hogan @tameverts
@WKuketz @DrZeydy
@cmgnews
LinkedIn Post:
Tweeting on
Performance and
Scalability: 10 Dos
and Don'ts!
LinkedIn Post: 4
Courses on
Performance LinkedIn Post:
29 Meetups on
Performance
Twitter: Helpful Robots!
http://tweetedtimes.com/v/5016
CMG on Facebook
https://www.facebook.com/ComputerMeasurementGroup
CMG LinkedIn Group
https://www.linkedin.com/groups?gid=125056
CMG on Meetup
Triangle Performance Engineering and Capacity Planning - 33 members,
Durham NC, founded March 2015, organizer: Kyle Parr
CMG India, Pune Meetup - 49 members, 2 meetups, Founded July 2014,
organizer: Santosh Kangane
CMG MSP Computer Measurement Group Minneapolis St Paul - 7 members,
Minneapolis, MN Founded September 2014, organizer: Tim Plas
CMG Australia - 151 members, Melbourne, Australia, Founded October 2013,
organizers: Marty Bolger, Michael Foster, Theo Adis
Southwest Computer Measurement Group SWCMG - 91 members, Coppel,
TX, Founded March 2013, organizers: MP Welch, Jody Pudlowski, Tom White
How to find Meetups
CMG on YouTube
https://www.youtube.com/channel/UCRTr596TwGgcth7xLf6GqMA (11 videos)
Also: CMG Australia channel! https://www.youtube.com/channel/UCb2Ft7t-
1igXDdNGshlVsGw (24 videos)
What are we asking for?
Get involved if you can!
Maybe: Buffer ‘Awesome’
Twitter/Google ‘card’ on website
Blog on website
Native Facebook videos
HQ tweets/posts
Thank you!
Keep your ideas coming!
CMG Board Discussion Notes
1. Train HQ on tweeting source content
2. Social Media 101 with HQ and Board
3. Create Twitter/Google card and blog on website
4. Topic ideas
a. Tweet on Michaelson, Mullen Award Winners
b. Tweet leading up to webinars
c. Twitter lists on specialized topics, e.g. Network
performance
5. Review marketing firm strategy; how can they help?

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CMG on Social Media

  • 1. CMG on Social Media By Anoush Najarian CMG Board Meeting 2015-04-10
  • 2. Agenda Social Media Strategy CMG on Social Media Today Next Steps
  • 3. Social Media Strategy Why? Everyone, young audiences use social media! Reach people where they are! What? Increase our membership and our reach How? Create and Share Content. Excite! Share Our Passion! Have and Promote Own Collaboration Spaces Engage! Crowdsource Content Goes hand-in-hand with Membership and Marketing Strategy!
  • 4. CMG on Social Media Today Followers and Reach Twitter: 737 - up 213%, all metrics up a lot! Facebook: 540, posts reach up 10x! LinkedIn Group: 1777 - up 22, open group Instagram: Open Account, 8 followers YouTube: 11 videos Meetup: 5 regions - up 1 Growth as of February 2015 Board Meeting
  • 6. CMG on Twitter https://twitter.com/cmgnews https://twitter.com/hashtag/cmg2015 CMG India: https://twitter.com/hashtag/cmgindia CMG Australia: https://twitter.com/auscmg/
  • 7. Twitter Progress: 10 Dos and Don’ts Check out LinkedIn Post on how we grew our Twitter reach: https://www.linkedin.com/pulse/tweeting-performance-scalability-10-dos-donts-anoush- najarian
  • 8. Twitter Progress: Analytics Tweet! #FF @adrianco @apodelko @brendangregg @DrQz @garyjlittle @ibmperformance @jkowall @lara_hogan @tameverts @WKuketz @DrZeydy @cmgnews LinkedIn Post: Tweeting on Performance and Scalability: 10 Dos and Don'ts! LinkedIn Post: 4 Courses on Performance LinkedIn Post: 29 Meetups on Performance
  • 12. CMG on Meetup Triangle Performance Engineering and Capacity Planning - 33 members, Durham NC, founded March 2015, organizer: Kyle Parr CMG India, Pune Meetup - 49 members, 2 meetups, Founded July 2014, organizer: Santosh Kangane CMG MSP Computer Measurement Group Minneapolis St Paul - 7 members, Minneapolis, MN Founded September 2014, organizer: Tim Plas CMG Australia - 151 members, Melbourne, Australia, Founded October 2013, organizers: Marty Bolger, Michael Foster, Theo Adis Southwest Computer Measurement Group SWCMG - 91 members, Coppel, TX, Founded March 2013, organizers: MP Welch, Jody Pudlowski, Tom White How to find Meetups
  • 13. CMG on YouTube https://www.youtube.com/channel/UCRTr596TwGgcth7xLf6GqMA (11 videos) Also: CMG Australia channel! https://www.youtube.com/channel/UCb2Ft7t- 1igXDdNGshlVsGw (24 videos)
  • 14. What are we asking for? Get involved if you can! Maybe: Buffer ‘Awesome’ Twitter/Google ‘card’ on website Blog on website Native Facebook videos HQ tweets/posts
  • 15. Thank you! Keep your ideas coming!
  • 16. CMG Board Discussion Notes 1. Train HQ on tweeting source content 2. Social Media 101 with HQ and Board 3. Create Twitter/Google card and blog on website 4. Topic ideas a. Tweet on Michaelson, Mullen Award Winners b. Tweet leading up to webinars c. Twitter lists on specialized topics, e.g. Network performance 5. Review marketing firm strategy; how can they help?