A little bit of something. A simple case study on HOW Buzzfeed goes Viral and a presentation about lifestyle content that works.

1. Its Like People’s crazy own kind of heroin.
By Ashri Del Rio,
Digital Strategist at ABS-CBN

2. Why do
People Get
Addicted?

3. No slideshows.
Only scrollable lists.
-Peretti

4. No crappy Display Ads.

5. No deceptive post and
Manipulative Headlines!

6. Entertaining And
Substantive Content,
Naturally Shareable.
-Jon Steinberg

7. In Summary…
Why do People Get Addicted?
Is Publishing content that readers love.
Something worth SHARING.

8. How do the
business earn…

9. Revenue from social advertising that
users love and share

10. Revenue from Sponsored Content

11. Managing own servers,
Built CMS from scratch,
created own realtime stats system,
Has own data science team,
invented own ad products
and own post formats.

12. In Summary…
How do they earn like a boss?
takes full responsibility for the technology, the advertising, and the content.

13. Moving on…
^
Different ! Content Presentation
LIFESTYLE
- Its a way of living.

14. How do
they present
their?
Content

16. Slideshows
Lists
Poll
Blogs
Photos & GIFs
Videos

17. What do we want?

18. …Go to for LIFESTYLE
inspiration

19. Change the Game
…Let users Live the “Kapamilya” star lifestyle.

20. Let them become…
ONE STEP CLOSER to

21. …But HOW?

22. We already have CELEBRITIES!

23. Lets go deeper!

24. Use our CELEBRITIES?

25. …So Why do People Love
celebrities?

26. They are…
Popular & Attractive

27. So we should do something…
Inspirational & Relatable

28. Because PEOPLE…
wants PERSONAL connection to POPULAR
YES!

29. And Make it…
Fresh, Timely & Useful

30. So that PEOPLE…
will SHARE it!

31. !
!!!!!!!!!&
the
LIFESTYLE
By Ashri Del Rio,
Digital Strategist at ABS-CBN
Follow me on Twitter!
@iamashri