2. HISTORY
Anne Klein 1970

3. Inspiration
"Clothes aren't going to change the world. The women who
wear them will."
Anne Klein (1923-1974)

4. Product Offerings
❖ Accessories
❖ belts, jewelry, watches, scarves, shoes, eyewear
❖ Jackets & Outerwear
❖ Suiting & Career Wear
❖ Professional Tops & Bottoms

5. Target Market
Savvy. Sophisticated. Confident. American
luxury at its very best. Anne Klein New York
is a respected fashion resource for the
modern woman who knows exactly what
she wants in stylish, versatile essentials for
her round-the-clock wardrobe. From
superbly tailored suits separates and flirty,
feminine dresses, to a multitude of key pieces
that build mileage into her wardrobe each
season, the look is always utterly now.

6. Branding Contradictions

7. SWOT Analysis
❖ STRENGTHS
❖ Strong brand awareness
❖ Quality product
❖ American designer

8. ❖ WEAKNESS
❖ No consistent image
❖ Lack of innovation
❖ Logo is not identifiable
❖ Numerous ad campaigns,
owners, and design aesthetics
left consumers confused
❖ Lack of options & versatility

9. ❖ OPPORTUNITIES
❖ Growing entry of women
into professional
industries

10. ❖ THREATS

11. Marketing
Spring 2010

13. COMPETITORS
❖ Ann Taylor
❖ Liz Claiborne
❖ Banana Republic