Video is becoming increasingly important for business branding and marketing find out why

1. Video For Business

2. Reasons Businesses Need Video’s 1. Grab people’s attention instantly 2. Tell your story in less time 3. Bring your ideas to life 4. Make your site stickier 5. Create Buzz and go viral 6 Bring your website into the 21st Century (Brightcove 2011)

3. Why video? Turns a static website into a dynamic, interactive destination Gives your website a personal face Engages your market audience with your brand Google LOVES video – 53% more likely to receive an organic 1st page ranking (Forrester Research)

4. More Reasons Visuals are far better in explaining or presenting information and products than plain text or still pictures and graphics. Video is more likely to be shared More signups to Optin lists Grabs people’s attention instantly Tells your business story in less time Makes your site stickier Will It Blend – sold 5 x more

5. Way more reasons… Most business see a 25% boost just using video Zappo’s saw a 50% increase in sales just using video 45% higher click through rate using video in an email Up to a 400% increase in customer/client sales when used regularly There are over 400 tweets per minute containing a Youtube link! Over 150 years of video are watched on Facebook every day! 100% increases in number of profile or page visitors, increases social media clicks by 30% Increases site visits by 55% (Borell & Assoc, research, 2010)

6. Borell & Associate forecast “Online video spending is forecast to account for more than 1/3rd of online advertising in 5 years” (2010)

7. Will it Blend? http://www.youtube.com/watch?v=lAl28d6tbko NetConnect by Matt Haskins http://www.youtube.com/watch?v=U9JwQ4VQcpI

8. Stats On average over 400 tweets per minute containing a Youtube link Over 150 years worth of YouTube videos are watched every day Increases website visitors by 55% Increases purchasing by 24%

9. Facts Average attention span is measured in seconds you MUST capture their attention immediately! Video is seen as a warm and welcoming invitation or the firm handshake of a trusted business person.

10. Your Videos MUSt… Zing – dynamic, fast paced and energetic delivery Have a Soundtrack (voice or music)– suited to your theme Have a Call to Action – encourage an action which is easy and delivers value for them and on your goals and objectives for the video. Be Emotive – take them on a journey – from here to there (The Heroes Quest)

11. Telling stories – the heroes quest Start with where they are Tell them about your quest and challenge Tell them what you learned along the way Show them how you can help them get to where you are because of what you have learned along the way

12. Types of Business video Slide Show with music Slide Show with voice over “How to” screen capture (My vids) First person to video Interview style Live Event – (Enlightened Goddesses)

13. Ideas for business videos “Behind the scenes” of what goes into making a product or service Interview your best customer asking them about THEIR success (not yours) Interview your best employees who are passionate about your business offerings Record screencasts “How To” or other Create educational content that helps people better use your products/services; or that provides information in your niche

14. How and where? On your site Video newsletter Video email On social media On your blog Upload to Youtube Video Training

15. Cost of Making your video Education - $400 - $4,000 for a short course Video Editing Software - $50 - $3000 Camera - $120 - $lots! Time Confidence Or hire professional

16. What does it take to create professional video? 1 Day of shooting with a professional crew can cost easily upwards of $100,000 by the time the video is edited and produced… Shooting, retakes, bloopers, travel, lighting, audio, nerves… time Editing – lots of time Putting it together, special effects, sound track editing, addition of Intro and Outro, links, etc.. Presentation

17. Netconnect special Video4Biz Editing Workshop Oct 25th $297.00 Special Discount for NetConnect Use Code: buddy1 $50 off $247.00