The growing interest in digital radio is now starting to become a key part of in-vehicle entertainment systems as technical and cost challenges are overcome.

1. Analog, Digital and Internet
Radio for Car Infotainment
September 19, 2013
Sebastian Schreuder, Strategic Marketing Manager

2. NFC
NFC
Cellular
802.11p
802.11p
LF,
UHF
NXP Connects the Car
… enabling communication between cars, people, infrastructure
2
Automotive IC Market
Positions
#1 Car Entertainment
#1 Car Access
#1 In-Vehicle Networking
#3 Magnetic Sensors
#1 Automotive Logic
#1 Small Signal Discretes
NXP Semiconductors
Established 2006 25,000 employees Global innovator:
former part of Philips 4.4B$ revenue 2012 11,000 patents, >550M$ R&D

3. Simply listen to Radio… !
A user perspective…
• Interesting content choice
• Always informed
• Great sound
• Easy to use
3

4. Simply listen to Radio… !
A car maker’s perspective...
Customer satisfaction, but also…
• Have longer lead time for new
features
• Need to manage cost
• Total Quality & zero defects
• Needs to work under difficult
conditions
4

5. The Car Infotainment Challenge
5
Global car platforms,
but local markets
Customer Satisfaction
Cost Quality & Reliability

6. How to get the car radio into the Digital Age?
6

7. Headunit simplified
Amplifier
Tuner
Analog
Radio
Digital
Radio
Internet
Radio
Digital Radio
Co-processor
Tuner Application
Processor
Tele-
matics
Conn-
ectivity
Radio
DSP
Audio
DSP
GPS
Analog, Digital and Internet Radio in Headunit
7
Analog Radio
Single / Multi-Tuner
Phase Diversity
Internet Radio
IP Data processing
Music Streaming
Audio Multiplexing
Digital Radio
Digital real time signal processing
Additional antennas
Screen

8. Analog
Radio
Digital
Radio
Internet
Radio
Complexity Challenges for OEM Headunits
8
Headunit simplified
Amplifier
Tuner
HD Radio
Co-proc.
Tuner Application
Processor
Tele-
matics
Conn-
ectivity
Radio
DSP
Audio
DSP
GPS
Screen
Headunit simplified
Amplifier
Tuner
Digital Radio
Co-processor
Application
Processor
Tele-
matics
Conn-
ectivity
Radio
DSP
Audio
DSP
GPS
Screen
Headunit simplified
Amplifier
Tuner
Tuner Application
Processor
Tele-
matics
Conn-
ectivity
Radio
DSP
Audio
DSP
GPS
Screen
Headunit simplified
Amplifier
Tuner
DRM
Co-processor
Application
Processor
Tele-
matics
Conn-
ectivity
Radio
DSP
Audio
DSP
GPS
Screen
SDARS
DAB Tuner &
Co-processor

9. Headunit simplified
Amplifier
Tuner
Digital Radio
Co-processor
Tuner Application
Processor
Tele-
matics
Conn-
ectivity
Radio
DSP
Audio
DSP
GPS
How can this complexity be simplified?
9
Base System
e.g. NXP SAF775x
Apps & Software
Data processing
TCP/IPAppAudio
Software Defined Radio:
Real time signal processing
RFBasebandDecoderAudio
e.g. NXP SAF356x for multistandard
Screen

10. 10
What enables a great in-car Digitalradio experience?
Content choice in service list
• 2 digitalradio tuners for constant service list update
• Unified service list across standards
Great Sound under varying reception
• Algorithms & Tuners for mobile reception
• Masking audio errors
• Seamless service following: AM/FM, Digital, Internet
Always informed through data services
• Traffic, News
• Program information, enhanced through Hybrid
Radio
Ease of use through fast reaction times
• Fast changing of services&frequencies
• Station list up to date
seamless
Non-
seamless

11. 11
Digitalradio Success in US: as standard
and many more...
Cadillac SRX Crossover Lexus ES 350Buick Enclave
Hyundai Sonata Chevrolet Traverse
all BMW
GMC Acadia
all Mercedes all MINI
Audi A7 Scion IQ
Scion xD
Toyota Yaris Infiniti Q50
Jeep Grand Cherokee

12. 12
Audi Q5
Audi A3 Toyota Verso
Ford C-Max
Digitalradio Success in UK: as standard feature
Ford Kuga Skoda Octavia
Mercedes C-Class
Peugeot 208 Vauxhall Adam
Vauxhall Astra
VW Beetle
VW Tiguan
all MINI all Volvo all BMW
and many more...

13. Conclusion
Car OEMs face challenge in global
complexity of radios
Internet Radio: software feature on
application processor
Digital radio: Global multi-standard solutions
simplify complexity
What makes a great digital radio:
– Content choice in unified service list
– Great sound & service following
– Data services
– Fast reaction times
Digital Radio is standard feature in vast range
of cars  on its way to many more countries
13

14. Thank you
Sebastian Schreuder
Strategic Marketing Manager
Email: sebastian.schreuder@nxp.com