The document outlines an outbound HR strategy and culture change initiative with the goals of attracting fresh talent and experienced hires while transforming the company culture. Key tactics included campus recruitment, technical symposiums, academic workshops, social media, and print ads to target students and professionals. Culture change efforts involved leadership training, newsletters, rewards, transparent communication, and town halls to promote new ideas, collaboration, and work-life balance. The goal was to make the company an employer of choice and reverse brain drain while establishing its culture as innovative. Potential challenges mentioned were lack of oversight, redundant programs, and budget constraints.
4. Campus Connect
Creating student awareness ->
molding fresh talent -> sponsor
events -> involve top
Institutions & students
Technical Symposium
Associate with Technical
Bigwigs -> Lure Stakeholders
in Coimbatore -> bring in
Clients, Research Scholars
Academic Workshop
Engage In-house Product
Engineers -> associate with
Educational Institutions->
invest in Faculty Development
Social Media
Tap into Linked In resources
-> Create presence on Twitter
and Facebook
Print Ads
Newspaper articles ‘n’ Ads->
Reviews in Technical
Magazines and Forums
PROCESS
