This document introduces Anna, an internal communications expert with 12 years of experience in communications and marketing. It discusses that internal communication is about crafting messages, not just channels like email or the intranet. The purpose of Anna's role is to develop the company's culture through supporting leadership and crafting corporate messages. It highlights five topics Anna likes to discuss regarding communication, including that people don't like to read, the curse of knowledge makes explaining things difficult, coworkers can't read minds, communication must be received not just sent, and internal communication should be social.

1. Internal
Communication

2. This is me.
I have worked in
most areas of
comms and
marketing for 12
years.My name is Anna

3. (Check out communicateskills.com if
you’re interested.)
I have a website too.

4. What’s internal
communication?

5. Internal communication is
o ten considered to be the
same as the intranet or
email lists.
It’s not.

6. The Intranet is a channel.
Email lists too. Internal
communication is about
the message.
Don’t mix the two!

7. Why I’m here.

8. My mission is to develop
and maintain our
corporate culture.

9. Support the CEO and
Management Team.

10. Cra t and structure
messages.

11. Update and develop
internal communication
channels.

12. Employer branding
communication.

13. 5things I like to talk
about when it comes to
communication.

14. People don’t like to read.
So why upset them with text?
Read more: http://communicateskills.com/2013/07/12/read-text-tldr/

15. The curse of knowledge.
Read more: http://www.slideshare.net/AnnaRydne/the-curse-of-
knowledge
The more you know about something, the harder it
is to explain well.

16. Your co-workers aren’t
mind-readers.
Read more: http://makeapowerfulpoint.com/2012/10/13/your-co-
workers-arent-mind-readers/
A message doesn’t work if it’s just sent out. It must
also be sent in.

17. If your communication isn't
funny, people switch
channel.
Read more: http:
//communicateskills.
com/2013/01/15/spruce-
internal-communication/

18. We’re living in a
world where social
rules. Internal
communication
should be social
too.