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Collaborating to Compete Making IT Work for British Columbia  Tourism Industry Conference Kamloops, February 2003 Anna Pollock CEO, DestiCorp Limited
My Story Change forces New Roles New Approaches New Tools Destination as Community Destination as Experience as defined by the customer! Customer Technology
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Change Forces
[object Object],[object Object],[object Object],[object Object],External Dynamics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Network Enablers
Ambient Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Changing Travel Patterns
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People Power
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing: When Push Comes to Pull
What Kind of Economy is it? Added-value marketing Customer care people management Resource Economy Manufacturing Economy Knowledge Economy Experience Economy Imagination Customisation Connectivity Innovation Cost & Price Efficiencies Service Economy 30 years!
The Experience Economy OUT IN Beds/travel packages Product developers Marketers Destinations Experiences Story Creators Story Tellers; dream weavera Stage Managers
WHY: It’s Mostly in Their Heads! Physical  Mental  Emotional  Spiritual Stimulate Enable/enrich Mould / propagate Virtual  Virtual  Physical FANTASY EXPERIENCE MEMORY RETURN RECOMMEND
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So what does that mean?
[object Object],[object Object],[object Object],What’s it all about?
Summary of the Meta Shifts Coupled, Integrated Fragmented Virtual Physical Fluid, soft Rigid, hard Unpredictable, chaos Certainty, order Bottom Up, Responsive Top Down, control Pull Push Customer Product To From
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Ways of Looking at Destinations
[object Object],[object Object],[object Object],[object Object],Role of Customers
dream plan book experience reflect share return Customer’s Intent Cycle of Need reject
Destination Web Participants GUEST Host Community Providers Suppliers Agents Channels Partners
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Roles in the New Economy
Destination Web Participants GUEST Destination Host Community Providers Suppliers Agents Channels Partners
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of the Province
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of the Cities and Regions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Providers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Infrastructure Features
[object Object],[object Object],[object Object],[object Object],[object Object],Other Examples
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lessons from the Leaders
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 C’s of Success for British Columbia
[object Object],[object Object],A Last Thought

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Collaborate to Compete

  • 1. Collaborating to Compete Making IT Work for British Columbia Tourism Industry Conference Kamloops, February 2003 Anna Pollock CEO, DestiCorp Limited
  • 2. My Story Change forces New Roles New Approaches New Tools Destination as Community Destination as Experience as defined by the customer! Customer Technology
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. What Kind of Economy is it? Added-value marketing Customer care people management Resource Economy Manufacturing Economy Knowledge Economy Experience Economy Imagination Customisation Connectivity Innovation Cost & Price Efficiencies Service Economy 30 years!
  • 11. The Experience Economy OUT IN Beds/travel packages Product developers Marketers Destinations Experiences Story Creators Story Tellers; dream weavera Stage Managers
  • 12. WHY: It’s Mostly in Their Heads! Physical Mental Emotional Spiritual Stimulate Enable/enrich Mould / propagate Virtual Virtual Physical FANTASY EXPERIENCE MEMORY RETURN RECOMMEND
  • 13.
  • 14.
  • 15. Summary of the Meta Shifts Coupled, Integrated Fragmented Virtual Physical Fluid, soft Rigid, hard Unpredictable, chaos Certainty, order Bottom Up, Responsive Top Down, control Pull Push Customer Product To From
  • 16.
  • 17.
  • 18. dream plan book experience reflect share return Customer’s Intent Cycle of Need reject
  • 19. Destination Web Participants GUEST Host Community Providers Suppliers Agents Channels Partners
  • 20.
  • 21. Destination Web Participants GUEST Destination Host Community Providers Suppliers Agents Channels Partners
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.

Hinweis der Redaktion

  1. This is not the Board paper It is for internal use to ensure there is a shared understanding of the WHY, then the WHAT, before determining the HOW It is not good enough to copy and follow other DMO’s although it is important to learn from their mistakes and successes. The technology is changing and will continue to change so the key priority is to identify solutions that are flexible, scaleable and capable of absorbing and evolving.