CVB's The New Reality

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Anna Pollock

Business Technologie

[object Object],[object Object],[object Object],[object Object],[object Object],Good News and Bad News

Why should DMO’s take the lead? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Holding DMO’s Back? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People Power

[object Object],[object Object],Cluetrain Manifesto www.cluetrain.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing: When Push Comes to Pull

[object Object],[object Object],[object Object],[object Object],What do Consumers Need?

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Our Guest’s Experience Physical Mental Emotional Spiritual Fulfil Enable/enrich Mould / propagate FANTASY EXPERIENCE MEMORY RETURN RECOMMEND

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Where’s the Wealth Coming From? 20 th Century 21 st Century company Entrepreneur, CEO efficiencies Competition Collaborative community Customer centric team Experiences Collaboration Hard assets Relationship capital engine hero focus driver value

New Wealth Generators ,[object Object],[object Object],[object Object]

New Wealth Generators A Destination Web © is an electronically inter-connected community of autonomous but interdependent, travel-related enterprises that collaborate in order to provide value to visitors, profit for providers and partners and benefits to the host community. DestiCorp

Destination Web Host Community Host Community Suppliers Agents DMO Partners GUEST

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Implications, Strengths & Roles ,[object Object],[object Object],[object Object]

Implications, Strengths & Roles ,[object Object],[object Object]

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CVB's The New Reality

1. The New CVB Reality IACVB Convention, Vancouver, 2002 The World of Tourism Anna Pollock

5. DMO Visitor Provider Host Partner

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11. dream plan book experience reflect share return Customer’s Intent Cycle of Need reject

12.

13. Our Guest’s Experience Physical Mental Emotional Spiritual Fulfil Enable/enrich Mould / propagate FANTASY EXPERIENCE MEMORY RETURN RECOMMEND

14.

15. Let Me Tell You a Story

16.

17. Where’s the Wealth Coming From? 20 th Century 21 st Century company Entrepreneur, CEO efficiencies Competition Collaborative community Customer centric team Experiences Collaboration Hard assets Relationship capital engine hero focus driver value

18.

19. New Wealth Generators A Destination Web © is an electronically inter-connected community of autonomous but interdependent, travel-related enterprises that collaborate in order to provide value to visitors, profit for providers and partners and benefits to the host community. DestiCorp

20. Destination Web Host Community Host Community Suppliers Agents DMO Partners GUEST

21.

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CVB's The New Reality

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CVB's The New Reality