The document discusses Google's mission to organize the world's information and make it universally accessible. It then summarizes Google+'s goals of enabling targeted sharing through circles, which represent different publics. The document advocates for designing products with a focus on how features work and how they look. It also stresses the importance of considering developers as people and providing them with a positive experience. Finally, it outlines Google+'s vision of putting people at the center of the web by facilitating social endorsements, sharing across platforms, and establishing people's identities and expertise on the internet.
4. The road ahead
Google
Developer Targeted
Experience Google+ Sharing
Design
Thinking
4
5. Google’s mission
To organize the world’s information and make
it universally accessible and useful.
Online content Offline content
Billions of web pages Billions of items
becoming indexed
5
6. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code
Docs & Feedburner Froogle Gmail Google Labs
Directory Earth Finance
Spreadsheets
Google Reader Groups Images Local Maps Maps for Mobile Mobile News
Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS
Specialized Video Web Accelerator Web Search YouTube
Searches
6
14. False dichotomies
Public versus Private
Secret versus Transparent
14
15. The public sphere and many publics
http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false 15
17. The public sphere and many publics
“When the United States President
addresses “the public,” he is not talking to
the same collection of people that the
Zimbabwean President is addressing when
he speaks.
Presidents from different countries are
speaking to different constituents and, thus,
assume different collective norms and
values.”
http://www.danah.org/papers/TakenOutOfContext.pdf 17
18. The public sphere and many publics
“Individuals often engage with and are
members of different publics and they move
between them fluidly. Publics are not always
distinct from one another and there are often
smaller publics inside broader publics.”
http://www.danah.org/papers/TakenOutOfContext.pdf 18
21. Design is how it works
http://www.jaygreene.com/book.html 21
22. Steve Jobs
People think it's this veneer − that the
designers are handed this box and told,
'Make it look good!' That's not what we
think design is. It's not just what it looks
like and feels like. Design is how it
works.
http://www.nytimes.com/2003/11/30/magazine/30IPOD.html 22
31. What is Developer Experience?
1 Apply UX techniques to developer-facing products.
2 Focus on the out-of-box experience.
3 Use convention over configuration.
4 Design away common problems. Don’t document workarounds.
31
35. 90% 71%
Of consumers Say reviews from
online family members or
trust friends influence
recommendations purchase decisions
Sources: Econsultancy July
2009,
Harris Interactive June 2010