At this regular conference I talked about research that PR Academy did along with Uber Engagement to see whether internal communication practitioners are doing things that support engagement. We thought it would be good to see if things were the same in Bulgaria.

1. The role of the internal communicator:
Now and in the future
Ann Pilkington
Author of the chapter on roles in
Exploring Internal Communication

2. Why do we need to discuss the role of
internal communicators?

3. We need to have credibility in the boardroom
if we are going to be able to influence the organisation.
If we can’t influence the organisation then we can’t do the
best internal communication work.....
....and, the ability of internal communicators to facilitate and
influence employee engagement is reduced – to the
detriment of the organisation.

4. Is this what
we want to
be?

5. The role of the internal communicator
In the UK
“Communicating for Engagement”

6. Employee Engagement: a reminder
Enabler One: Strategic Narrative
Enabler Two: Engaging managers
Enabler Three: Employee Voice
Enabler Four: Integrity

12. Professionalism
2000 Kingston University launched
first
post-graduate diploma
2008 CIPR launched Certificate
2009 CIPR launched Diploma
2008-9 IoIC launched Foundation
and Advanced Certificate
2012 University of Central Lancashire
launched MSc

13. Where are we now?
What is the state of internal communication
In Bulgaria?

14. How are we going to get there?
1.What do we do?
2.What skills do we need?

15. What skills do we need?
Web design
Newsletters
Coaching managers
Video production
How to facilitate feedback
Planning communication
Presentation skills
Social media for internal communication
Event management
Writing skills
Editing skills
Measurement and evaluation
Strategy setting

16. 1.What do we do?
2.What skills do we need?
3.Do you think that senior managers
understand internal communication?

17. Thank you
And here is to a great future for
Internal Communication
in Bulgaria
@AcademyAnn