The document discusses creating an engaged digital presence for a business. It lists various social media channels and components of a thriving digital ecosystem, including monitoring, discovering influencers, curating content, and competitive analysis. It emphasizes listening to customers, influencers, competitors and using quality over quantity content to build trust, reputation, and engagement.
13. A THRIVING DIGITAL ECOSYSTEM Content SharingContent CreationReview Concept + IdeationMeasurement ENGAGE
14. SOCIAL MEDIA CHANNELS BlogsBookmarking/taggingBrand monitoringContent aggregationCrowdsourcing/votingDiscussion boards and forumsEvents and meetupsMashupsOnline VideoOrganization and staffing Outreach programsPhotosharingPodcastingPresentation sharingPublic relations - sm releasesRatings and reviewsSN - apps, fan pages, groupsSponsorshipsVirtual WorldsWidgetsWikis