New Delhi: 25/2/2013- The athletic apparel and footwear industry in India has witnessed a phenomenal growth over the past seven years and now occupies a place of prominence in the Indian economy in terms of its massive potential for employment generation and export. The industry has witnessed brisk growth in the last few years driven by the rising income levels, amending lifestyles and the entry of foreign players in the industry post liberalization. The ever increasing popularity of cricket along with growing interest in sports such as football, hockey and tennis has contributed to the growth of functional sportswear market in the country. The country is hosting a series of international sporting events which is likely to boost the industry and increase sports awareness. In addition to this, Indian government is increasingly focusing on sports promotion, training and infrastructure, and exports of sports goods which include sports apparel, footwear and accessories. The restructuring and transformation of the athletic wear industry from unorganized sector to a professionally organized sector has also esteemed the growth of the Indian market for athletic apparels and footwear over the past few years. For more information on the industry research report please refer to the below mentioned link: http://www.kenresearch.com/consumer-products--retail/textiles--apparels/347-95/India-Athletic-Apparel-and-Footwear-Industry.html

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2. TABLE OF CONTENTS
1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction
1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012
1.1.1. By Athletic Apparel, 2006-2012
1.1.2. By Athletic Footwear, 2006-2012
2. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012
2.1. By Athletic Apparel and Footwear, 2006-2012
2.2. By Geography, 2006-2012
3. India Athletic Apparel and Footwear Industry Introduction
3.1. India Athletic Apparel and Footwear Market Size by Revenue, 2006-2012
3.1.1. By Athletic Apparel, 2006-2012
3.1.2. By Athletic Footwear, 2006-2012
3.2. India Athletic Apparel and Footwear Market Segmentation
3.2.1. Atheltic Apparel by Gender, 2012
3.2.2. Atheltic Footwear by Gender, 2012
3.2.3. Atheltic Footwear by Product Categories, 2012
3.3. Market Share of Major Players in India Athletic Apparel and Footwear Market, 2011
3.4. India Athletic Apparel and Footwear Market: SWOT Analysis
3.5. India Athletic Apparel and Footwear Industry: Trends and Developments
3.6. India Athletic Apparel and Footwear Market Future Outlook and Future Projections,
2013-2017
3.7. Macro Economic Factors of India Athletic Apparel and Footwear Industry, 2006-2017
3.7.1. Population, 2006-2017
3.7.2. Consumer Expenditure on Clothing and Footwear, 2006-2016
3.7.3. Per- Capita Expenditure on Apparel and Footwear, 2006-2017
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3. 3.8. Company Profiles of Major Domestic Players in India Athletic Apparel and Footwear
Market
3.8.1. Bata
3.8.2. Woodland
3.8.3. Liberty Shoes Ltd.
4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
2017
4.1. By Geography, 2013-2017
4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic
Apparel and Footwear Market Prospects
5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market
5.1. NIKE
5.1.1. Company Overview
5.1.2. Business Strategy
5.1.3. Financial Performance, FY’2008-FY’2012
5.2. Adidas Group
5.2.1. Company Overview
5.2.2. Business Strategy
5.2.3. Financial Performance, 2008-2012
5.3. PUMA
5.3.1. Company Overview
5.3.2. Business Strategy
5.3.3. Financial Performance, 2008-2012
6. Appendix
6.1. Market Definitions
6.2. Abbreviations
6.3. Research Methodolgy
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4. 6.4. Disclaimer
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5. LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic
Footwear on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 6: India Athletic Apparel and Footwear Market by Unorganized and Organized Sector on
the Basis of Contribution in Percentage (%), 2012
Figure 7: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-
2012
Figure 8: India Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006-
2012
Figue 9: India Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in
Percentage (%), 2012
Figure 10: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution
in Percentage (%), 2012
Figure 11: India Athletic Footwear Market Segmentation by Product Categories on the Basis of
Contribution in Percentage (%), 2012
Figure 12: Market Share of Major Players in India Athletic Apparel and Footwear Market in
Percentage (%), 2011
Figure 13: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue in
USD Million, 2013-2017
Figure 14: India Population in Million, 2006-2017
Figure 15: India Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017
Figure 16: India Per-Capita Expenditure on Apparel and Footwear in USD, 2006-2017
Figure 17: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017
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6. Figure 18: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian
Countries in Percentage (%), FY’2012
Figure 19: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD
Million, FY’2008-FY’2012
Figure 20: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million,
FY’2008-FY’2012
Figure 21: Adidas Group Suppliers by Region in Percentage (%), 2011
Figure 22: Adidas Athletic Footwear Production by Region in Percentage (%), 2011
Figure 23: Adidas Athletic Apparel Production by Region in Percentage (%), 2011
Figure 24: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD
Million, 2008-2012P
Figure 25: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and
Accessories on the Basis of Contribution in Percentage (%), 2012P
Figure 26: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the
Basis of Contribution in Percentage (%), 2012P
Figure 27: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million,
2008-2012
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7. LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on
the Basis of Revenue in USD Million, 2006-2012
Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 4: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in
USD Million, 2012
Table 5: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution
in Percentage (%), 2012
Table 6: India Athletic Footwear Market Segmentation by Product Categories on the Basis of
Revenue in USD Million, 2012
Table 7: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of
Revenue in USD Million, 2013-2017
Table 8: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of
Revenue in USD Million, 2013-2017
Table 9: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic
Apparel and Footwear Industry Prospects
Table 10: Total Number of NIKE Stores in the World in Units, 2011
Table 11: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million,
FY’2012
Table 12: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011
Table 13: Adidas Production of Athletic Apparel in Million Units, 2008-2011
Table 14: Adidas Group Asia –Pacific Research and Development Centers in Asian Countries
Table 15: Adidas Group Global Research and Development Expenditure in USD Million, as a
Percentage (%) of Net Sales and Operating Expenses, 2007-2011
Table 16: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and
Accessories in USD Million, 2012
Table 17: PUMA Number of Employees by Geography, 2009-2011
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8. Table 18: Correlation Matrix of India Athletic Apparel and Footwear Market
Table 19: Regression Coefficients Output of India Athletic Apparel and Footwear Market
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9. ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE,
2006-2012
BY ATHLETIC FOOTWEAR, 2006-2012
The athletic footwear market in Asian countries has experienced unwavering growth over the last
five years on account of the changing fashion trends and shifting consumer preferences towards
popular brands…
…following the Beijing Olympics in 2008 and Asian Games in China in 2010, the interest in
sports and the demand for sporting goods such as sports apparel and footwear soared further. The
athletic footwear market in 2010 registered a strong demand for walking, running
…the revenue of the market was recorded to be USD ~ million in 2010 which further rose by
13.3% in 2011 and reached USD ~million…
Figure: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
18,000.0
16,000.0
14,000.0
12,000.0
USD Million
10,000.0
8,000.0
6,000.0
4,000.0
2,000.0
0.0
2006 2007 2008 2009 2010 2011 2012P
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10. ASIA-PACIFIC ATHLETIC WEAR MARKET
SEGMENTATION, 2006-2012
BY GEOGRAPHY, 2006-2012
…sportswear has made a vast incursion into general casual wear with most of it being designed
for specific functions such as football t-shirts, running footwear and tracksuits.
…growth in the Asia-Pacific athletic apparel and footwear market is primarily driven by China
and India which have emerged as the largest suppliers of athletic apparels and footwear in the
world. The impending international sporting events and the consequent increase in the
sportswear penetration…
China has been the largest contributor to the revenue of athletic apparel in Asia-Pacific region
accounting for nearly ~% of the market in 2011, followed by Japan with a share of ~% in 2011
and generating revenue worth USD ~million during the year. India has been the smallest
contributor to the athletic apparel market contributing nearly~% to the overall market in the
region in 2011 thereby generating revenue worth USD ~million during the year…
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11. Figure: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
100.0%
90.0%
80.0%
70.0%
60.0%
Paercentage (%)
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2006 2007 2008 2009 2010 2011 2012P
China Japan Australia India Others
Table: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Countries 2006 2007 2008 2009 2010 2011 2012P
China
Japan
Australia
India
Others
Total
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12. Figure: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
100.0%
90.0%
80.0%
70.0%
60.0%
Percentage (%)
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2006 2007 2008 2009 2010 2011 2012P
China Japan Australia India Others
Table: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Countries 2006 2007 2008 2009 2010 2011 2012P
China
Japan
Australia
India
Others
Total
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13. INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET SIZE BY
REVENUE, 2006-2012
BY ATHLETIC APPAREL, 2006-2012
Athletic apparel was considered to be a niche segment of the retail industry in India. However,
over the last few years, the market for sportswear
The athletic apparel market in India is has witnesses a boom period… This was due to
presently valued at USD ~ million in 2012 the growing affluence…
which is nearly ~% of the overall athletic
wear market in the country. The athletic apparel segment of the market has
showcased tremendous performance over the
years. In 2006 and 2007, the market inclined by 8.4% and 10.1% respectively. This market is
predominantly…
Figure: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-
2012
600.0
500.0
400.0
USD Million
300.0
200.0
100.0
0.0
2006 2007 2008 2009 2010 2011 2012P
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14. INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET
SEGMENTATION
ATHELTIC APPAREL BY GENDER, 2012
Athletic apparel market in India is majorly contributed by menswear which accounted for a share
of ~% in 2012 and generated revenue worth of USD ~ million. Womenswear is the second
largest segment of athletic apparel market in India with a share of nearly ~% of the overall USD
~ million athletic apparel market in 2012…
Figure: India Athletic Apparel Market Segmentation by Gender on the Basis of
Contribution in Percentage (%), 2012
Men
Women
Kids
Table: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in
USD Million, 2012
Gender Revenue( USD Million)
Men
Women
Kids
Total
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15. ATHELTIC FOOTWEAR BY PRODUCT CATEGORIES, 2012
…athletic footwear market over the period 2006-2012 has witnessed a strong demand for
walking, gym and jogging or running shoes due to the growing preference towards healthy life
amongst the people of India. Walking and running footwear accounted for the lion’s share of ~%
in 2012 and generated revenue worth of USD ~ million during the year….
Figure: India Athletic Footwear Market Segmentation by Product Categories on the Basis
of Contribution in Percentage (%), 2012
Walking and Running
Footwear
Lifestyle Footwear
Soccer Footwear
Tennis Footwear
Basket ball
Others
Table: India Athletic Footwear Market Segmentation by Product Categories on the Basis
of Revenue in USD Million, 2012
Athletic Footwear Categories Revenue (USD Million)
Walking and Running Footwear
Lifestyle Footwear
Soccer Footwear
Tennis Footwear
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16. Basket ball
Others
Total
MARKET SHARE OF MAJOR PLAYERS IN INDIA ATHLETIC
APPAREL AND FOOTWEAR MARKET, 2011
India athletic apparel and footwear market is concentrated among few large players contributing
nearly ~% to the overall athletic wear market in
The market is led by Reebok which India in 2011.
accounted for a share of ~% in Indian
athletic apparel and footwear market in …market is led by Reebok which accounted for a
2011, followed by Adidas accounting for share of ~% in Indian athletic apparel and
nearly ~% of the market. footwear market in 2011. Reebok is the market
leader in India and it is the only country where the
brand is ahead of both Adidas and Nike, which contribute nearly ~% and ~% in 2011.
Figure: Market Share of Major Players in India Athletic Apparel and Footwear Market in
Percentage (%), 2011
Reebok
Adidas
Puma
Nike
Fila
Others
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17. INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE
OUTLOOK AND FUTURE PROJECTIONS, 2013-2017
…athletic apparel and footwear market in India is witnessing strong growth owing to an
increasing young population, rising disposable incomes, which is leading to increase in
consumption and rapid growth in organized retail of sports apparel and footwear
The future of the athletic apparel market in India in the short run seems to be promising with the
continual hosting of several international sports events…
Considering the huge potential of the athletic apparel market, it is estimated that in 2017, the
market will grow by 19.8% to USD ~ million. The athletic footwear market in the country will
reach USD ~ million by 2017 as compared to USD ~ million in 2012…
Figure: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue
in USD Million, 2013-2017
1,800.0
1,600.0
1,400.0
1,200.0
USD Million
1,000.0
800.0
600.0
400.0
200.0
0.0
2013 2014 2015 2016 2017
Atheltic Footwear Athletic Apparel
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